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Bsa 375 - Response to Service Request

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Submitted By herrian
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Kudler Fine Foods Service Request
University of Phoenix
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BSA/375 Fundamental of Business Systems Development
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January 18, 2010

Objective Generate additional sales from current customers through purchase incentive offers.

Program Overview Current customers will be offered incentives based on purchase history.
Incentives will include free trials of new products not previously purchased, Gift Baskets to be delivered to friends and family to generate new business and Various awards such as Airline Tickets and Hotel Vouchers. Customer order history will be tracked and valued according to product rating and time of purchase. Points will be awarded based on amount and frequency of purchase. Points will be redeemed via the Kudler Website. Kudler currently operates in three separate store locations. Purchases from stores will be recorded to a central database and integrated with the website. Customers will be able to purchase products from any of the three locations and from the website. Points will be assessed for all purchases and presented to the customers account. Customers will view account status via the website and redeem points by choosing awards via the web site.

Program Goals * Increase sales * Create customer loyalty * Monitor buyers purchases * See what is important to the customer

Supporting Measures for Success * Increase sales A company can increase sales by offering consumers customer specific pricing, where members get cheaper prices on certain items, rewards for large baskets, rewards for frequency, slow day shopping rewards, personal recognition and relationship programs. * Create customer loyalty
Award loyalty points for redemption to frequent shoppers and reward them with increasing discounts for regularly visiting the retail establishment. The loyalty

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