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Bsa 375

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Select one of the following consumer groups: teenagers, Baby Boomers, females, or minorities.
Prepare a 700- to 1,050-word paper in which you analyze different facets of your group.
Conduct research on your group using secondary sources.
Summarize your research. Identify consumer needs, perceptions, and attitudes.
Explain how your group’s consumer needs, perceptions, and attitudes may be used to create marketing communication messages. Include at least two examples.

Teenagers
Since the dawn of the dubbed "teenager" as a distinct group in the 50's, the buying power of the group has exceeded those of other age brackets. Thus many products are marketed to appeal to this consumer market. In the following it will be discussed the consumer needs, perceptions and attitudes of the Teen market and how products and services are marketed to the group. The teen market is quite frankly a purchaseing power house. As an individual within this consumer market the needs of the consumer to conform are exceedingly high. Teens overarching wants are to be socially accepted if not popular among their peers yet distict. Teens seek out risk-taking behavior because their brain systems involved in decission making are not fully developed. during puberty for instance the section of the brain that is most involved in emotion and social interaction become extreamly active. This explians why teen are so suseptible to peer preasure and Companys are more than happy to capitalize on this fact.
Teens perception of popularity is important, thou many adults try to teach that the need to be accepted among their peers is not the end all be all of life. To tell a teen that they don't need the latest trend and that know matter how they pleed the purchase won't be made is to kill them. Granted that teens who felt good about themselves and social standing did well over time in a study.

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