...McBride Marketing Plan Brandon Hansen BSA310 February 10, 2014 William Zhang McBride Marketing Plan The future of McBride Financial Services lies in marketing. McBride is looking to simplify the mortgage application process and provide low cost mortgages. The target consumer will be professionals and retirees looking for a primary or secondary home and families or individuals looking to acquire recreational property. The way McBride markets to these consumers will be how McBride Financial will succeed. Market Research Marketing research will be very important. Credit approval is a requirement for a mortgage loan so it would be beneficial to research the areas McBride looks to serve to determine how the local economy is doing. Employment rates can be a sign into how the residents may match the criteria for possible approval. McBride will want to target areas where this is high. Employment growth can lead a community into growth and expansion through new construction. New homes bring in new clients. Research into areas that have plans for residential expansion will help to pinpoint profitable markets for McBride. It will also be necessary to check into the average age group in each area. This information will be beneficial in developing marketing material targeting each group. Media Use Getting the word out about McBride Financial Services must tailored towards the audience to be most effective and McBride wants to get their services noticed quickly...
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...McBride's Financial Services McBride Financial Service is a low cost mortgage service that is using new technology. McBride Financial Service is a start-up regional mortgage lender headquartered in Boise, Idaho. The firm will specialize in conventional, FHA, and VA loans for home purchasing and refinancing. McBride Financial Service has locations in five states Idaho, Montana, Wyoming, North Dakota, and South Dakota and provides low cost mortgage services. The clients that they serve are professionals purchasing a primary or secondary home, retirees purchasing a primary or secondary home, and families or individuals purchasing recreational properties. McBride Financial Service is trying to increase the customer base and needs some ideas to implement into the new marketing plan. The purpose of this paper is to critique ideas to expand the customer base for McBride Financial Services. The paper will be covering the market research that should be undertaken. The paper will show, which media type would be the best choice to use and why. The paper will also show what McBride Financial Service target markets should be, and explain why McBride Financial Services should use these markets. Finally, the paper will show the considerations for McBride to conduct a portion of their marketing on the Internet and the reasons McBride Financial Services should use these services. The first thing that will be covered in this paper is the market research in which McBride Financial Services should...
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