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Kudler Fine Foods - Service Request SR-kf-013
Brittany O'Neil
BSA/310 – Business Systems
Instructor: Paul Cooper
June 30, 2013

Kudler Fine Foods - Service Request SR-kf-013

Kudler Fine Foods (KFF) is a thriving business specializing in bakery and pastry products, fresh meat, fresh seafood, and specialty dairy products. KFF has decided to incorporate a frequent shopper program to award loyalty points for redemption in order to increase their revenue. Kudler Fine Foods is planning to track purchase behavior at the individual customer level, and will provide incentives through a partnership with a loyalty point program. Partnering with a loyalty point program company, customers will be able to redeem points for gifts such as, five cents off each gallon of gas purchased, ten dollars towards next grocery shopping trip, or perhaps tickets to local shows in order to keep the community involved. By using the customer data KFF plans to compile customer purchase behavior patterns, which will help them refine company processes and offerings to best satisfy their customers’ needs. (Apollo, 2009) There are several security issues that must be addressed prior to executing any plans for the loyalty point program. Information security concerns such as confidential customer information needs to be protected from unauthorized access and use, legal concerns regarding privacy rights, and ethical concerns when it comes to what a customer would want to give, and how they might like to be contacted. In order to adhere to the information security concerns KFF will need to understand a few data security techniques. It is essential that KFF have a secure information system established, that is well protected. Collecting data from customers means that there should be an authentication method used such as a digital password. There are many companies that provide validation

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