Appendices
Appendix 1: Cocoa Delights media plan

‘Get in touch with your dark side’
MEDIA PLAN
Period: July 2010–June 2011

10 Chocolate Parade
Melbourne, VIC, 3181, Australia
Phone: 12 3456 7890
Fax: 12 3456 7890
Email: mediaplanning@cocoadelights.com
Website: www.cocoadelights.com
Contact: Coco Jones

Table of Contents

Executive Summary ........................................................................................................ 117
Business description ............................................................................................... 117
Vision for the future ................................................................................................. 117
Business goals/mission .......................................................................................... 118 Business philosophies/identity ............................................................................... 118
Main objectives ........................................................................................................ 118
Situation Analysis ........................................................................................................... 121
Marketing analysis ................................................................................................... 121 Customer analysis ................................................................................................... 123
Product benefits and unique selling proposition ................................................... 125
Competitive analysis ................................................................................................ 126 SWOT analysis .......................................................................................................... 130
Legislation and regulation