...Assessment Task 1 BSBMKG502B Establish and adjust the marketing mix 1. Introduction! The Braaap organisation is a motorcycle manufacturing company driven by a vision of making motorcycling more enjoyable and more accessible. Braaap’s initial vision was to create “WorldClass” motorcycles that are high quality, unique and affordable. Braaap is an emerging company amongst an industry dominated by a few well-established brands.! This report will examine the products and services offered by Braaap, the key characteristics of the company’s operating system, their significance to the market, their pricing policy, pricing variables and their affect on demand. This report will also look into Braaap’s promotional methods, their channels of distribution, the level of customer service they provide and the components of their marketing mix and objectives.! ! 2. Key Characteristics! Braaap offers a variety of products and services to meet their demographic. Their motorcycle range consists of four main motorcycles. Superlite, kids, electronic and road. Braaap is a unique and significant company on the market as they are the only dirt bike manufacture on the planet that offers you the ability to choose the colour of your motorbike. Customers are also given the option of choosing from hundreds of stickers to place on their bikes as long as they do not interfere with the safety of performance of the bike.! The majority of products and services that Braaap offers are accompanied by a life-time...
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...STUDENT Please complete the following information: Course no. BSBMKG502B Subject No: BSBMKG502B Subject Name: Establish and adjust the marketing mix LA No: *LA011200* LA011200 LA011200 LA Name: Establish and adjust the marketing BSBMKG502B - Assignment 1 OFFICE USE ONLY Stick your student barcode label here, or print your name and OTEN number below. Name OTEN no. If you have recently changed your postal address, check that your details are correct on the OLS www.oten.edu.au/ols or contact your teacher. This information needs to be correct so that we can return your assignment. Details checked and processed: Date: THIS PART TO BE COMPLETED BY TEACHER PLAGIARISM DECLARATION Mark: I declare that to the best of my knowledge and belief, this assignment/assessment is my own work. All sources have been acknowledged and the assignment/assessment contains no plagiarism. or Result: Student Signature: Resubmit Approved: (Pass, Fail, Satisfactory, Unsatisfactory) Request for Resubmit: I am claiming payment for this assignment/assessment. Tick ( ) to confirm that you have a copy (hard copy or electronic) of this assignment. Yes No (Teachers Signature) Teacher's Record (Please cut off this section for your records) Result Slip label: Subject No: BSBMKG502B Subject Name: Establish and adjust the marketing mix LA011200 LA No: BSBMKG502B - Assignment 1 LA Name: Mark: I am claiming payment for...
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...BSBMKG502B Establish and Adjust the Marketing Mix. T2-2014 |Student ID | Name | Group | |S62009 |Yuchuan Zheng(Ares) |marDip114a / marDip214a | BSBMKG502B LA 5 Learning Activity. Introduction to Price. Refer to the lectures slides, textbooks, the Internet and other sources and answer the following questions. 1. Price “P” is an important part of the mix, it is the only component that brings in income. As part of the marketing mix the price “P” must be consistent with the overall marketing strategy and desired positioning. Explain how price relates to the overall marketing strategy/positioning and the mix for these examples below: - Apple Computers /products/ Dell computers High price, prestige, bit price skimming, it’s exclusive, creative - Boost Juice commands higher prices than say Bubble cup –why can Boost do this? Boost juice has kind of followed the healthy style trend to make healthy ,green products. - Aldi offers very little customer service (staff on floor) how does this relate to positioning and pricing element of A ldi’s mix? Low cost, low price. Save money.Marketing change for Aldi. People do not have expect high quality things. Aldi is acceptable "good value". For example we don't argue for a 2 dollars...
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... INSTITUTE OF AUSTRALIA | Naruemon Tongnum ID:1530 | BSBMKG502B Establish and adjust the marketing mix | | | Assessment_Task_1 | | Trainer: Asha Joshi Multiple-choice Questions: 1. Which one of the following is not part of the marketing mix? A. Purchasing B. Product C. Price D. Promotion 2. ‘Place’ in the marketing mix is concerned with A. Moving the products from the producer to the customer B. Moving the product from customer to producer C. The location of the factory D. The location of the head office 3. _____________ is about bringing your product/service to the attention of your target market, and reminding them or persuading customers to purchase that product/service. A. Production B. Promotion C. Budget D. Image 4. The ____________ you select to communicate your product/service to customers forms your promotional mix. A. Marketing B. Product C. Promotional methods D. Promotional budget 5. Which is the most likely marketing mix you would use if you wanted to increase your products market share? A. Promotion B. Place C. Price D. Product 6. Design is a A. Promotion decision B. Place decision C. Price decision D. Product decision 7. Giving retailer an incentive to sell your product/service is the responsibility of which marketing mix? A. Promotion B. Place C. Price D. Product 8. Which...
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...BSBMKG502B Establish and Adjust the marketing mix Assessment Task 1 Assessor Name: Shah Jadi Student Name: Pei Tung Chan Report on the Braaap Organisation Table of Contents 1. Introduction 2 2.1 Key Characteristics of Products and Service 3 2.2 Significance to the Market 3 3.1 Pricing Policy 3 3.2 The Effect of Pricing Variables on Demand 4 4. The Impact and Importance to Market Outcomes 4 4.1 Promotional Methods 4 4.2 Channels of Distribution 4 4.3 Level of Customer Service 4 5. Potential Customer Base and Key Pressure Points for Success in Reaching Them 4 6. Components of the Marketing Mix 5 7. External Environmental Factors 5 8. Consumer Priorities, Needs and Preferences 5 9. New products or Service 5 10. Marketing Mix 5 Conclusion 6 Reference 6 1. Introduction The Braaap Organisation is an Australian company specialising in motorcycle manufacturer driven by a vision of making motorcycling more enjoyable and more accessible. Braaap's initial vision was to create “WorldClass” motorcycles that are high quality, unique and affordable. Braaap is an emerging company amongst an industry dominated by a few well-established brands. This report will examine the products and services offered by Braaap, the key characteristics of the company's operating system, and their significance to the market, their pricing policy, pricing variables and their effect on demand. This report will also look into promotional methods, their channels of...
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...Question 1: Assess your personal knowledge and skills against competency standards such as enterprise specific competencies or nationally endorsed units of competency. My qualification/s and or transcript/s | Qualification/s cover these courses and or units delivered by MOM | My experience as describedbelow and can be verified | Experience Covers these courses and or units delivered by MOM | CHC60202 Advance Diploma of Children services | CHC30712 Certificate III in Children Services CHC50908 Diploma of Children ServicesCHC60208 Advance Diploma of Children ServicesCHC41212 Certificate IV in Children Services (OSHC)CHC51012 Diploma in Children Services (OSHC)CHC30812 Certificate III in Education Support (following units only) * HLTOHS300B - Contribute to OHS processes * CHCCHILD401A - Identify and respond to children and young people at risk * CHCCN301B - Ensure the health and safety of children * CHCCN302A - Provide care for children * CHCIC301E - Interact effectively with children * HLTFA301C - Apply first aid * HLTHIR403C - Work effectively with culturally diverse clients and co-workers | I worked in the Child care industry for 16 years before becoming a Trainer and Assessor for the last 4 yearsMy duties over this time included working as an assistant , group leader, casual float as well as a Director, My skills include * Working with children, all age groups including children in OSHC up to 12 years old. * OHS procedures * Working with families...
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...ASSESSMENT BSBMKG501B - Identify and evaluate marketing opportunities BSBMKG502B – Establish and Adjust the Marketing Mix Assignment By Aliomar Miranda Filgueira Galvão Student’s I.D. number: A106588 Table Contents 1. Introduction 3 2. Evaluation 4 3. Swot Analysis 7 3.1 Conclusion 8 4. Marketing Plan 9 4.1 Product 9 4.2 Price 9 4.3 Place 10 4.4 Promotion 10 4.5 Features and Benefits 10 5. Conclusion 12 Reference 13 1. Introduction Australian domestic airlines industry has recently had a major change in competitiveness when Virgin Blue entered on the market. Their low cost fares strategy quickly captured 25% of the market share. Analysts have predicted that Virgin Blue would grow to reach a third of the market until next year. The success of the Virgin Blue’s new business model is based on the balance between affordable airfares and company’s profitability. This model leaded to a new consumer behavior, forcing QANTAS to study the new market niche and consequently study the feasibility of opening a new low-cost airlines. The aim of this study is to propose to the creation of a new company for Australian domestic airline called KOALA AIRLINES. Two questions must be answered by the study: first, how will this new airline affect QANTAS business? Second, should we undertake this opportunity? 2. Evaluation Some initial questions...
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