THE BEST-SELLING FILTER ON THE MARKET, DELIVERING LONG-LASTING, FULLY FIELD-MAINTAINABLE WATER FILTRATION.
The MiniWorks EX microfilter is the worldwide best-selling microfilter, delivering long-lasting, field-maintainable water filtration in demanding environments. Engineered for frequent and heavy use, it utilizes our workhorse Marathon™ EX carbon/ceramic element to ensure clean, reliable and taste-free water. Thanks to its innovative AirSpring Accumulator™, it’s capable of pumping one liter per minute and the flow rate can be renewed easily and repeatedly in the field—no tools required. It’s lightweight and compact and, most importantly, been proven reliable by thousands of adventurers just like you.
This product it would be interested for Thai people who for away from clean water such as someone who live in the jungle or countryside.
Geographic
Totalling 513,120 square kilometres (198,120 sq mi), Thailand is the world's 51st-largest country by total area. It is slightly smaller than Yemen and slightly larger than Spain.
Thailand is home to several distinct geographic regions, partly corresponding to the provincial groups. The north of the country is the mountainous area of the Thai highlands, with the highest point being Doi Inthanon in the Thanon Thong Chai Range at 2,565 metres (8,415 ft) above sea level. The northeast, Isan, consists of the Khorat Plateau, bordered to the east by the Mekong River. The centre of the country is dominated by the predominantly flat Chao Phraya river valley, which runs into the Gulf of Thailand.
Demographics of Thailand
Thailand had a population of 66,720,153 as of 2013. Thailand's population is largely rural, concentrated in the rice-growing areas of the central, northeastern, and northern regions. Thailand had an urban population of 45.7% as of 2010, concentrated mostly in and around the Bangkok Metropolitan Area.
Thailand's government-sponsored family planning program resulted in a dramatic decline in population growth from 3.1% in 1960 to around 0.4% today. In 1970, an average of 5.7 people lived in a Thai household. At the time of the 2010 census, the average Thai household size was 3.2 people.
Economy of Thailand
Thailand is an emerging economy and is considered a newly industrialised country. Thailand had a 2013 GDP of US$673 billion (on a purchasing power parity [PPP] basis). Thailand is the 2nd largest economy in Southeast Asia after Indonesia. Thailand ranks midway in the wealth spread in Southeast Asia as it is the 4th richest nation according to GDP per capita, after Singapore, Brunei, and Malaysia.
Thailand functions as an anchor economy for the neighbouring developing economies of Laos, Burma, and Cambodia. In the third quarter of 2014, the unemployment rate in Thailand stood at 0.84% according to Thailand's National Economic and Social Development Board (NESDB)
Culture of Thailand
Thai culture has been shaped by many influences, including Indian, Lao, Burmese, Cambodian, and Chinese. Its traditions incorporate a great deal of influence from India, China, Cambodia, and the rest of Southeast Asia. Thailand's national religion, Theravada Buddhism, is central to modern Thai identity.
Thai Buddhism has evolved over time to include many regional beliefs originating from Hinduism, animism, as well as ancestor worship. The official calendar in Thailand is based on the Eastern version of the Buddhist Era (BE), which is 543 years ahead of the Gregorian (Western) calendar. Thus the year 2015 is 2558 BE in Thailand.
Why do we need water
Humans need to drink water to survive. Your body is approximately 60 percent water, your brain is 70 percent water, and your lungs are nearly 90 percent water. Each day, your body must replace 2.4 liters -- or about 2.5 quarts of water -- through ingested liquid and foods.
Your body uses water in many ways. Water cushions and lubricates joints; nourishes and protects the brain, spinal cord and other tissues; keeps the body's temperature normal; and helps remove waste through perspiration, bowel movements and urination. Humans are composed mostly of water, which is not surprising when you consider that humans descended from single-cell organisms that originated in the oceans millions of years ago.
Water in crisis in Thailand
The Kingdom of Thailand is located in Southeastern region of Asia with a population of over 68 million people and covers a land area of 513,115 square kilometers. There are four main geographical regions in the country: the North, the Central Plains, the Northeast, and the South. There are a total of 25 river basins in the country and Thailand's annual rainfall is around 1700 mm. Like other Asian countries, increasing population, urbanization, agricultural and industrial expansion is impacting the water quality of various water sources. Pollutants from human activities also contribute to the degradation of the water quality. The severe flooding in the rainy season and extreme drought in the dry season could become two major sources of Thailand's water crisis.
The primary sources for drinking water for many Thai citizens are from surface and ground water sources. Untreated domestic sewage, industrial wastewater and solid hazardous wastes have increased in the surface water bodies. It is reported that one third of the surface water is of poor quality in Thailand.
The quality of surface water does vary across the four regions of the country but tests show that surface water in the Northern Central and Southern regions arethe poorest quality. The largest source of groundwater is in the Lower Central plain surrounding Bangkok and is used to meet the region's water demands. Agricultural run-off pollutants, aquaculture and sewage are polluting the groundwater that is available. In addition, there isn't a clear policy in extracting groundwater beyond sustainable yield levels so there is over-exploitation of groundwater extraction rates.
Thailand's changing climate patterns has led to instability and challenges to the people and the infrastructure. Drought is being caused by irregular rainfall and has become a significant issue in Thailand in the recent years. The Central Plain has no large water reservoirs of their own and must rely on dams in the country's lower Northern region for water. Due to the long periods of droughts each year this has led to a decrease in the amount of water flowing into the dams. The long durations of these droughts are also impacting the production of rice. Thailand is the world's largest rice exporter and the agricultural sector takes up 70% of the nation's total water supply. This has become an emerging problem because farmers have expanded farming outside of irrigated zones. Many farmers also do not conserve water and have failed to plan crop production efficiently. On the other hand, Thailand also faces a flooding crisis, with many regions facing lengthy heavy rainfall. This has led to agriculture and livestock damage along with effects on people's health.
Water scarcity is a global threat that is estimated to hit Thailand hard by 2025. The country must develop a long-term plan to manage these challenges. Effective water management needs to be implemented in Thailand, especially in effectively dealing with flood and drought problems.
Target segments
We plan to sale this to someone who life in the countryside without clean water or the tap water it doesn’t clean enough. Such as officer or traveler.
Consumer profile
Variable Officer Traveler Local people
Age 22-40 25-45 30-70
Gender Women and men Women and men Women and men
Family life cycle Self-centred • Single
• No kids • Married
• Small famiry
Income $1,000 – 10,000 >$3,000 >$100
Location Countryside Countryside Countryside
Personality Quality for money Independence travel No knowledge
Where wellness product are purchased • Internet
• Shop
• Direct sale • Internet
• Shop
• Direct sale Direct sell
Estimated growth rate 10% 15% 15%
Estimated size $2M sales $2M sales $1M sales
Media usage • Social media
• magazine • Social media
• magazine Newspaper
Marketing plan
We need to reach those people by Internet or magazine, because by the time that we are living now, the Internet or social network are become to be as a part of our life and every single people always spend at least an hour per day on Internet.
For two big segments if we reached some advertising which they have read per day, we will reach them all so easier than a other way.
