...market research: * Quantitative research: collecting information from a broad population sample e.g. by conducting extensive surveys, used when Coca Cola GB wants to gauge appeal across a wide audience * Qualitative research: working with small 'focus' groups. This involves far more detailed investigations, e.g. gathering a small group of 'typical' consumers to taste test products or to talk about their preferences and experiences of using different products. Qualitative research, whilst not representative of the views of the general population, provides greater insight into 'why' people think what they think. P2- Explain how different market research methods have been used to make a marketing decision within a selected situation or business. Coca cola divide their market category’s into segments, businesses can identify different groups of consumers wants. It is then possible to design products to meet those requirements. Each segment within the overall range of coca cola meets specific consumer wants. Coca cola carries out extensive market research to identify consumer wants in every segment of category in which it operates. For example market research analysis of the...
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...Unit 10 Pass Criteria (D1) The first method that I used was a questionnaire I chose this method it allows me to analyse the user needs, expectations, perspectives, priorities and preferences. Because I needed to collect the data from such a large sample size it is a fast way to collect results, it also has high validity as the questions are very specific to the canteen and healthy food. By using a questionnaire it allows the staff and pupils to think about their answers; as I didn't require their reply immediately. The down side to carrying out this method was that I had such a large sample size it took a long time to collate all the data appropriately, if I was to do it again I would maybe choose my sample size using quota or stratified sampling. I also found that the lowers years also were confused on some of the questions or had left it out which meant that I then had to chase them up to complete it correctly which took a little more time. Maybe I next time instead of putting it in the teacher’s pigeon holes and getting them to administer it, I should go round to each form and explain it myself. Furthermore, I need someone to help share the conducting of research so that I can speed up the time process. I also found that timing is important I carried questionnaire during a regular school day as found out through secondary research that I would be less likely to get a good amount of respondents if I was to administer the questionnaire around holiday time or examination days...
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...the pen is touched to a point on the tablet it will always represent the same spot on the screen. Digital Camera: Over the past 10 years or so, the quality of digital cameras on the market has increased greatly. With every new camera to come out has better optical lenses and higher resolution and lower price than the previous camera on the market. When it comes to digital cameras, it’s all about the megapixels, the higher the number of megapixels the higher the quality of picture you will be able to capture. Scanner: Scanners have been around for years and to this day they are still the best way to input paper images into a computer. • Output Devices: Printer: A printer is a device that produces a hard copy by printing onto paper or another medium such as an overhead projector transparency or t-shirt. There are different types of printers available. When working with digital graphics there are four main printers that are recommended IT professionals use. These are Inkjet printers, Colour Laser Printers, Dye-sublimation printers and Solid Ink Printers. Inkjet printers and colour laser printers cost the same to run, but the colour laser printers are faster at printing complex pictures. Dye-sublimation and solid ink printers are more expensive to buy and run, and would mainly be used in large businesses who work with digital graphics on a daily business Monitor: Every computer system needs a monitor, so the user can see what is happening. CRT technology was mainly used for a long...
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...Higher Nationals LEVEL Acc QrCdFed e it Issue 4 July 2011 Edexcel, a Pearson company, is the UK’s largest awarding body, offering academic and vocational qualifications and testing to more than 25,000 schools, colleges, employers and other places of learning in the UK and in over 100 countries worldwide. Qualifications include GCSE, AS and A Level, NVQ and our BTEC suite of vocational qualifications from entry level to BTEC Higher National Diplomas, recognised by employers and higher education institutions worldwide. We deliver 9.4 million exam scripts each year, with more than 90% of exam papers marked onscreen annually. As part of Pearson, Edexcel continues to invest in cutting-edge technology that has revolutionised the examinations and assessment system. This includes the ability to provide detailed performance data to teachers and students which helps to raise attainment. This specification is Issue 4. Key changes are sidelined. We will inform centres of any changes to this issue. The latest issue can be found on the Edexcel website: www.edexcel.com References to third-party material made in this specification are made in good faith. Edexcel does not endorse, approve or accept responsibility for the content of materials, which may be subject to change, or any opinions expressed therein. (Material may include textbooks, journals, magazines and other publications and websites.) Authorised by Roger Beard Prepared by Susan Hoxley Publications Code BH029073...
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...00 9 00 10 00 11 00 12 00 13 00 14 00 15 00 16 00 17 00 18 00 19 00 20 00 21 00 Unit C A106 M Priest Register: 102441 B39BSF/UXF/1, B39BSF/UXF/1, B3EBSF/U2F/1, B3EBSF/U2F/1 BTEC L3 90c Dip In Business, BTEC L3 90c Dip In Business, BTEC L3 Ext Dip In Business, BTEC L3 Ext Dip In Business (13:00 - 14:00) Unit B A202 A Atiffi Register: 102443 B39BSF/UXF/1, B39BSF/UXF/1, B3EBSF/U2F/1, B3EBSF/U2F/1 BTEC L3 90c Dip In Business, BTEC L3 90c Dip In Business, BTEC L3 Ext Dip In Business, BTEC L3 Ext Dip In Business (15:00 - 16:00) Unit B G019 A Atiffi Register: 102444 B39BSF/UXF/1, B39BSF/UXF/1, B3EBSF/U2F/1, B3EBSF/U2F/1 BTEC L3 90c Dip In Business, BTEC L3 90c Dip In Business, BTEC L3 Ext Dip In Business, BTEC L3 Ext Dip In Business (16:00 - 17:00) GCSE Mathematics X S211 N Pearton Register: 108032 GMATXU/U1F/1 GCSE Mathematics X (10:00 - 11:00) Unit C A108 M Priest Register: 102445 B39BSF/UXF/1, B39BSF/UXF/1, B3EBSF/U2F/1, B3EBSF/U2F/1 BTEC L3 90c Dip In Business, BTEC L3 90c Dip In Business, BTEC L3 Ext Dip In Business, BTEC L3 Ext Dip In Business (11:00 - 12:00) Workshop G019 K Sokhi Register: 102446 B39BSF/UXF/1, B39BSF/UXF/1, B3EBSF/U2F/1, B3EBSF/U2F/1 BTEC L3 90c Dip In Business, BTEC L3 90c Dip In Business, BTEC L3 Ext Dip In Business, BTEC L3 Ext Dip In Business (12:00 - 13:00) Workshop G019 P Hattam Register: 109016 B39BSF/UXF/1, B39BSF/UXF/1, B3EBSF/U2F/1, B3EBSF/U2F/1 BTEC L3 90c Dip In Business, BTEC L3 90c Dip...
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...------------------------------------------------- BTEC Level 3 National Diploma: Course Outline Welcome to the sixth form and the Business Studies department! The qualification is structured into mandatory units (M) and your choice of optional units (O). The BTEC Level 3 National Diploma has four mandatory units and eight optional units to provide a total of 120 credits, which is equivalent to two GCE’s. The Units you will be completing are as follows: Unit: | Name: | 1 | The Business Environment (M) | 2 | Business Resources (M) | 3 | Introduction to Marketing (M) | 4 | Business Communication (M) | 5 | Business Accounting (O) | 10 | Market Research in Business (O) | 12 | Internet Marketing in Business (O) | 13 | Recruitment and Selection in Business (O) | 15 | Development Planning for a Career in Business (O) | 16 | Human Resource Management in Business (O) | 29 | Understanding Retailing (O) | 36 | Starting a Small Business (O) | Assessment and Grading: In BTEC Nationals all units are internally assessed. All assessment for BTEC Nationals is criterion referenced, based on the achievement of specified learning outcomes. Each unit within the qualification has specified assessment and grading criteria which are to be used for grading purposes. A summative unit grade can be awarded at pass, merit or distinction: * To achieve a ‘pass’ a learner must have satisfied all the pass assessment criteria * To achieve a ‘merit’ a learner must additionally...
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...Unit 3: Introduction to Marketing Unit code: Y/502/5411 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Aim and purpose The aim and purpose of this unit is to give learners an understanding of how marketing, research and planning and the marketing mix are used by all organisations. Unit introduction Marketing is at the heart of every organisation’s activity. Its importance is also growing in the non-commercial, public and voluntary sectors. Also, at the heart of marketing is the customer. This unit will introduce learners to some of the tools and techniques all types of organisations use to achieve their objectives. Firstly, learners will explore how different types of organisations use marketing principles to meet the needs of their customers and achieve their objectives. The constraints under which organisations operate are important and learners will study the legal requirements and voluntary codes that affect marketing. Learners will then go on to investigate how organisations collect data through market research and turn it into useful information which can be analysed and used to plan their marketing activities. The segmentation and targeting of groups of customers is a key marketing technique and this is studied in detail. This includes the different bases for segmentation of both consumer and business markets. Next, learners will examine how a marketing mix is developed to meet the needs and aspirations of...
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...Unit 2: Unit code: QCF Level 3: Credit value: Business Resources D/502/5409 BTEC National 10 Guided learning hours: 60 Aim and purpose The aim of this unit is to develop learner knowledge of the range of human, physical, technological and financial resources required in an organisation, and how the management of these resources can impact on business performance. Unit introduction At the core of every organisation are the human, physical, technological and financial resources that enable it to function. This unit will give learners a broad understanding of the importance organisations place on managing their resources efficiently in order to achieve their objectives. It is important that learners are able to relate their understanding of resource management to a real organisation. This will provide an essential link between theory and practice. Understanding how these resources are managed is one of the keys to assessing how well the organisation is performing. The first part of this unit explores the range of human, physical and technological resources for a selected organisation. Learners will investigate the importance of managing these resources efficiently. The contribution that recruiting and retaining suitable staff can make to the organisation’s performance is examined. The importance of managing the organisation’s physical and technological resources efficiently is also explored. For an organisation to survive its finances need to be sound and secure. The...
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...Unit 4: Unit code: QCF Level 3: Credit value: Business Communication H/502/5413 BTEC National 10 Guided learning hours: 60 Aim and purpose The aim of this unit is to show learners that the collection and management of business information, and the successful communication of that information throughout a business, is critical for the future prosperity of the organisation. Unit introduction A business needs accurate and relevant information from internal and external sources in order to operate profitably. Proper collection of data creates an environment where informed decisions can be taken for the benefit of the business. In order to manage information effectively, there must be good communication systems within the organisation. Staff must possess good verbal and written skills in order to communicate and share information Business information can be used to obtain competitive advantage and promote efficiency. Organisations generate information internally, recording details of products manufactured, purchased and sold, and their associated costs. Businesses use information to manage not only what is currently happening in the organisation but also to plan for the future and ensure their survival. Information is collected, stored, manipulated, analysed and reported to those who need to use it. People need to become skilled manipulators and users of information to ensure organisations become more efficient and succeed in achieving their stated purposes. Since the...
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...Unit 16: Human Resource Management in Business Unit code: K/502/5445 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Aim and purpose The aim of this unit is to introduce learners to methods of managing human resources in the workplace. Learners will use their knowledge of relevant human resources management theory and link it with current human resource management practices in organisations. Unit introduction Human resource management is a dynamic activity in any organisation as it takes place against a changing economic, technical, legal and social background. It is important for learners to appreciate that effective human resource management means getting the best out of the people who work for an organisation in order to ensure the organisation fulfils its purposes, whether it is a football club winning the premiership, or a hospital increasing the success rates for medical operations. Many organisations say that their employees are their most valuable resource because of their skills, knowledge and attitudes. As labour is both an expensive and valuable resource, it is important to ensure it is planned and that the best value is obtained from employees contributions. Human resource managers have to plan their human resource requirements against a background of internal and external factors which are dynamic and constantly changing. The first part of this unit introduces learners to the factors that influence human...
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...Unit 13: Unit code: QCF Level 3: Credit value: Recruitment and Selection in Business A/502/5434 BTEC National 10 Guided learning hours: 60 Aim and purpose The aim of this unit is to introduce learners to recruitment and the importance of ensuring that the best people are selected to work in organisations. Learners will study selection and recruitment techniques and will set up, and take part in, a selection interview. Unit introduction Recruiting the right people is the key to the success of many organisations. These organisations ensure that the processes and procedures involved in recruitment and selection meet their needs and are legal. In this unit, learners will develop an understanding of the impact of the regulatory framework on the recruitment process. Potential applicants may decide to apply for a post based on the quality of information that they receive. Details of the post will usually be the first communication they have with the organisation. It is important that the organisation makes a good first impression on potential applicants to ensure that they attract sufficient applicants of the right calibre. Learners will develop their knowledge of the types of documentation used in an interview process. A structured and planned selection procedure is crucial to the success of the selection process. The impression a business makes may determine an applicant’s decision to accept an offer of appointment. Staff conducting the interview will also be forming their impressions...
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...Semester Period Unit No 103 Units Covered Unit Name Further Mathematics for Engineering Technicians Electrical and Electronic Principles Data Communications and Networks Analytical Methods for Engineers Engineering Science Telecommunication Principles Advanced Mathematics for Engineering Electrical and Electronic Principles Business Management Techniques for Engineers Computer Programming Techniques Radio Communication Engineering Electronic Principles Principles and Applications of Microcontrollers Digital and Analogue Devices and Circuits Management of Projects Project Design, Implementation and Evaluation Personal and Professional Development Work-based Experience Credit Hours 10 10 15 15 15 15 15 15 15 15 20 15 15 15 15 20 15 15 Unit Level 3 3 4 4 4 5 5 5 4 4 4 5 4 5 5 5 5 5 Semester 1 (10 weeks) September- November 2014 101 119 001 Semester 2 (10 weeks) December- February 2014 002 118 059 Semester 3 (10 weeks) March - May 2014 005 007 112 Semester 4 (10 weeks) June - August 2015 120 039 113 Semester 5 (10 weeks) September-November 2015 117 037 Semester 6 (10 weeks) 003 December 2015 -February 2016 027 029 Industrial Training March 2016 - September 2016 UNIT 1: ANALYTICAL METHODS FOR ENGINEERS Unit 1: Unit code: QCF level: Credit value: Analytical Methods for Engineers A/601/1401 4 15 • Aim This unit will provide the analytical knowledge and techniques needed to carry out a range of engineering...
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...Unit 27: Understanding Health and Safety in the Business Workplace Unit code: H/502/5458 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Aim and purpose The aim of this unit is to enable learners to develop knowledge of the legislation and regulations relating to health and safety in a business workplace in order to conduct an audit and carry out a risk assessment. Unit introduction It is important, when working in business, to ensure compliance with organisational procedures and legal requirements, as the consequences of non-compliance can have serious implications for employees and employers. It is important, therefore, for learners to appreciate that those working in business must understand the principal issues which affect the working environment, for all individuals and the organisations that employ them. This involves keeping up to date with information on the legal issues that affect safe working practices. Everyone at work plays an important part in ensuring health and safety and it is essential that key personnel are aware of their roles and responsibilities. Employers must take reasonable care to protect their employees, and others, from the risk of injury, disease or death, while employees must take care to protect themselves and others. Safe working conditions and the ‘welfare of employees’ can contribute to the success of an organisation. It is important that organisations take steps to prevent accidents...
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...|BTEC Assignment Front Sheet | | |Learner Name: | | |Qualification: |BTEC Level 3 Extended Diploma Business | |Units Covered: |Understanding Business Ethics |Unit Numbers: |37 | |Assignment Issue Date: |w/c 11/05/15 |Assignment Due Date: |w/c 01/06/15 | |Duration (approximately) | | |I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the work. I understand that | |false declaration is a form of malpractice. | |Learner’s signature: | |Date: | / / | Assessor’s signature in this grid indicate which criteria have been awarded |Unit No. |Criterion |Assessor Signature |Criterion |Assessor...
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...Unit 5: Business Accounting Unit code: M/502/5415 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Aim and purpose The aim of this unit is to enable learners to understand the purpose of accounting, and the associated processes and its role in the managing of a business. Learners will develop the skills and knowledge needed to understand financial information. Unit introduction Understanding how a business operates and what makes it successful, requires knowledge of the accounting process. Accounting involves recording business transactions and, this in turn, leads to the generation of financial information which can be used as the basis of good financial control and planning. Inadequate record keeping and a lack of effective planning ultimately lead to poor financial results. It is vital that owners and managers of businesses recognise the indications of potential difficulties. Remedial action can then be taken. The unit is divided into two parts. The first develops an understanding of the accounting processes necessary to provide accurate and relevant financial information. The second part covers the practical aspect of carrying out those accounting activities. Learners will be introduced to accounting terminology as they study the purpose and function of accounting and consider the various categories of business income and expenditure. It is important to know the sources of an organisation’s income and the nature...
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