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Btec Business Level 3 Unit 2

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Written Assignment Unit 2
Established in 1886, by Dr. Doctor John Pemberton, a pharmacist from Atlanta,
Georgia, (Journey Staff, n.d.) the Coca-Cola Company is an American based multinational beverage corporation that operates all over the world. It is a “corporation, manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups, including the famous Coca-cola drink and many other beverages” (Soft Drink Mission Statements, 2015).
It features “brands like Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade,
Minute Maid, Simply, Georgia, Dasani, Fuze tea and Del Valle.” (The Coca-Cola Company,
2015). According to its website, it is “the number one provider of sparkling beverages, readyto- drink coffees, juices, …show more content…
The Coca-Cola Company has 6 core values: leadership, collaboration, integrity, accountability, passion, diversity, and quality (The Coca-Cola Company, 2015). It focuses on the market (The Coca-Cola Company, 2015). It urges its employees to work smart by consistently feeling discontent with the status quo and by seeking change and growth. It also urges its people to act like owners and to be the brand (The Coca-Cola Company, 2015).
I personally find it very smart and creative to link Coca Cola’s mission to happiness.
Coca-Cola has been promoting a culture of happiness and positivity in all its advertising campaigns. The first campaign titled: “open happiness” was in 2009. In its latest campaign, it’s aiming at involving people by putting their names on a coke bottle. It was also involved with many songs for the world happiness day. It features on its website numerous pages dedicated to happiness and to the pursuit of happiness. Coca-Cola is in the business of spreading smiles on people’s faces. “The quest for true happiness is not really a quest at

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