...Two Business on our doorstep – Continued P3 and P4 I will carry on looking at the 2 businesses; Asda and RSPCA. I will be describing the business organisation, an explanation of the style of the organisation within the business and how it helps them to fulfil their purpose. An organisational structure enables a business to meet their purposes, it divides up the work and establishes lines of control and community. Dividing up work allows a clear understanding of who is doing what. The organisational structure is often a chain of command or line of control and sets out important aspects of how communication takes place. The organisational structure controls organisational activities to avoid conflict and individuals making decisions. The structure depends on the organisations objectives, purpose and strategy. The top layer of the structure usually has the most power and control of the businesses decisions.[1] There are several different organisational structures, these include flat, hierarchical and matrix. They all are in place to make sure that the business is set out in a clear way and is easier to see who is above who. The difference between hierarchical and flat structure is that there may only be two or three levels in a flat structure because they are designed for small businesses like a local hairdressers. [2]The matrix structure is where the employees have dual reporting relationships, generally to both a functional manager and a product manager. It is not set out...
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...Cafe Location is important, for example being able to find your restaurant and being able to park. When I say being able to find your restaurant it isn’t just being able to find it physically if it is down a side street or at the end of a long country road. Invite a few people to your restaurant, send them a copy of your advert or leaflet and then ask them how easy it was to find you. Get some feedback on how easy it was to find the area you are in, the particular street and your premises. Check if your directions are clear and if your signage was easy to follow. Then ask them about the advert or leaflet you sent them Location isn't just a physical location. Location can also be viewed in another perspective. Can people find you online and is your website attractive? In an age when people Google for all sorts of information, including the location of hotels, restaurants, cafes and coffee shops you need to be visible not only with your own website but also via directories and on Google Maps, Google Earth and SatNav. An example of a good place to start would be somewhere there is always people. I believe a city train station would be very good as there is always people using trains as transport to and from other places. People would prefer to have a nice place to sit, instead of sitting in a waiting room they could be enjoying a nice hot coffee. How about offering free samples of your food? After all it is the food they will come to you for, so go into the streets,...
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...department. In the purpose of accounting, there are many reasons why accounting is necessary to a business. Recording Transactions - Appropriate records are vital: if reports or documents are lost the Next store may forget to demand payment for some jobs that have been done or forget to pay bills that become due. It must be avoided at all costs because not paying your debts promptly or quickly is technically an act of bankruptcy or ruin. Monitoring activity and controlling the business - The recording of day to day accounts activities allows the Next managers of the organisation to keep track of orders, the sales and bills that means they must have a good idea of how business is doing well. The management of the business - Accounting records also helps the management of business and assist the board to make better decisions in dealing with investment. It is important to prepare accounting statements for Next managers to monitor the progress of the company and to endure day to day activities runs smoothly and proceed over activities. Measuring the financial performance of the business - Profit is the aim of the Next Store business and enjoyable accounting records will enable managers to assess accurately the levels of profit that are being achieved. Account records will also give clues about strategies that will be able to improve the profitability of the business. The accounting documents that they will consider and reveal a number of key figures: * Gross profit...
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...Maisy Marsh Assignment Three Corporate communications is how a business keeps their message, with everybody. It isn't just how the company speaks to the marketplace, which is known as branding, or how the company deals with the media, which is called public relations. Corporate communications involves, the market, media, communities and the staff itself, through training sessions and messaging that always reinforces the mission and vision of the company. The worker in the department of corporate communication will often report directly to a company’s chief executive and serve as advisers in managing the company’s reputation. They help leaders prepare for media interviews, develop messages to deliver to investors and employees and suggest new initiatives to keep the company on cutting edge with the communication to their stakeholders. MEDIA RELATIONS This may be the function for which corporate communication managers will be best known for. Media relations work includes many things such as writing and distributing new releases and responding to media inquiries. Corporate communications will be in charge of various news conferences, which may include selecting the site for an event, or preparing packets of information to distribute to the media and prepare executives to speak at these news conferences. Media relations also involves arranging for spokespersons to appear on local television and radio programs. Corporate communicators monitor newspapers, television...
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...International and took in £11,346,002,000 of revenue in 2011. Cadbury now sell a large range of chocolate based products such as bars, drinking chocolate and confectionary. Your skills as a marketer will help the company achieve greater sales and attract new customers to our brand. All the items you produce for marketing must be of a professional quality with no mistakes and nothing that could be deemed controversial or damage the image of the brand. Marketing is defined as “The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing: 1) Identification, selection and development of a product 2) Determination of its price 3) Selection of a distribution channel to reach the customer’s place, and 4) Development and implementation of a promotional strategy. Marketing Techniques: Branding: The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Cadbury will have their brand as one of their main focus’ as brand image is so important to a big organisation like Cadbury, if their brand image is good, then they get lots of sales which is their main aim, but if their brand image is bad, then...
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...Unit 3 – P1 P1 – Describe the marketing techniques used to market products My chosen organisations are NHS which is charity and Tesco which is private P1 Ansoff matrix Strategic marketing planning tool that links a firm's marketing strategy with its general strategic direction and presents four alternative growth strategies in other words there is four strategic parts to ansoff matrix which i will explain what it is and what is the purpose or definition for it. These are the four strategic parts to ansoff matrix below: Market penetration: A measure of the amount of sales or adoption of a product or service compared to the total theoretical market for that product or service.by pushing existing products in their current market segments in other words allowing existing product to gain potential customer in its market segment. Market development: The expansion of the total market for a product or company by entering new segments of the market and also allowing developing new markets for the existing products, trying to target new customer with an existing product. Product development: The creation of products with new or different characteristics that offer new or additional benefits to the customer. Product development may involve modification of an existing product or its presentation, developing new products for the existing markets. Creating new products for an existing market for example iPhone which then developed ipad. Diversification: Diversification...
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...|Assignment brief – QCF BTEC | |Assignment front sheet | |Qualification |Unit number and title | |BTEC Level 3 National in Business (QCF) |Unit 10 Market Research in Business | |Learner name | Assessor name | | |Duncan Llewelyn | |Date issued | Hand in deadline |Submitted on | |23rd April 2015 |19th June 2015 | | | | | |Assignment title |Unit 10 Market Research | |In this assessment you will have opportunities to provide evidence...
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... P1 - Outline the web architecture and components which enable internet and web functionality M1 - Explain the user side and server side factors that influence the performance of a website D1 - Explain the role of the TCP/IP protocol and how it links to application layer protocols Within this assignment I will try and explain the web architecture and the components that enable internet and the functionality of the web. If we look on what internet is, we can say it is a network connecting computers (personal computer or server computers) from all over the globe. Each one of this computer is holding information that is shared in-between computers, so that what we need to look at in this assignment, where is the information hold and how and what enables the sharing of information. We should first look at the hardware we need to be able to be part of this global network. In image abovewe have a personal computer network that we all have in our home. So we have all our devices, like PC, laptop, smart-phone, printers and I-pods that connect to the router either wirelessly or through cables. The router gives all the devices a unique IP (internet Protocol) address, like 198.168.0.(1-254) with the same subnet mask (255.255.255.0). For the subnet mask we have three types: 8-bits (Class A), 16-bits (Class B) and 24-bits (Class C).The router is connected to the modem that communicates with your ISP (Internet Service Provider)by either coaxial cable or telephone line to give us...
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...information you provide when giving us feedback or completing profile forms. We also monitor customer traffic patterns and Site use, which enables us to improve the service we provide. We will collect only such information as is necessary and relevant to us to provide you with the services available on the Site. Anonymous Information In addition to the information that you explicitly provide during your interactions on the Site, we will automatically receive and collect certain anonymous information in standard usage logs through our Web server, including computer-identification information obtained from "cookies" sent to your browser from: 1. Web server cookie stored on your hard drive 2. AN IP address, assigned to the computer which you use 3. The domain server through which you access our service 4. The type of computer you're using 5. The type of web browser you're using Information Sharing and Disclosure Profile Information We do not rent, sell or share your personal information to third parties - • Unless we have permission from you, • Unless we have to provide products and services that are requested by you, • Unless we have to help investigate, prevent or take action regarding unlawful and illegal activities, suspected fraud, potential threat to the safety or security of any person or organization or property or asset or rights of the Website from unauthorized use or misuse of the Website, violations of HomeLane.com terms and conditions or to defend against legal claims/proceedings...
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...customer and getting lose in the business. Hopefully, the system I am going to create it solves all these problems and make the business run effectively and make a profit. The main purpose of this restaurant is to help the business run efficient and create a system that will allow them to work efficiently. They don’t want their customer to wait long for the pizza and rush to the train station. Also, what to solve the financial problem because they want to see how many pizza they sold and how much money they make from it. The manager wants that the receipt should contain details of order the customer which has been ordered and the total price, date and time as well so that the manager can track it and find out how the business is running. The manager wants a computerized ordering system so that manager can get finance for the project. Mr. Zaman would like to see the total number of pizzas sold in each category for a day, also a list of the cost of each transaction, only to help him to revise costs and expand the service. Also wants to know that how much money is taken in total each day and security on the system so that only authorized personnel have access. The system I am going to create should solve all these current problems and if the system solves the current problems then they will installed at the other branches. Business case requirements: In the business case, requirements should state what the project should achieve in general terms. The business case helps a lot because it...
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...Name: Arsalan Anwar Business level 3 Unit 1: P1 Introduction: In this assignment I will be selecting two contrasting business which are going to be Tesco and Oxfam. I will be writing a written report describing their purposes and ownership, to do this I’ll talk about what goods and services they offer and to whom they offer these to. Finally I’ll talk about where they operate and which industrial sector of the economy they operate in. Introduction of Tesco Tesco is a massive company with high revenues, it is also a public limited company (PLC) that means it has limited liability, the meaning of limited liability is that the investor cannot lose more than the amount he has invested within the company intern this means that the investor is not personally responsible for the debts of the company so linking this to Tesco it will mean that if Tesco goes into debt the investors are not responsible to pay it off. The main aim of Tesco is to make profit and the reason it will make profit is because it is a well know and established company which has been trading for many years. It has over 2000 stores around the world and it is employing nearly up to 300,000 people which proves that it is a global organisation. Sector of the economy Tesco operate Tesco operates in the tertiary sector which is also know as the service sector and is one of the three main economy sectors, the tertiary...
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...P3 Market research Market research is the action or business of promoting and selling products or services, including market research and advertising. The information is about markets, products or services that a business sells to get new customers and make sure that the customers are happy. They aim to fulfil the aim of making as much money as they can and expanding the business. There are two types of market research: Primary: This is information that the person has gathered by themselves. It can be collected through questionnaires, customer interviews, focus groups, observations and experiments. Secondary: This is information that has been gathered already but not by the individual themselves. There are 2 types of research: Internal- This information is usually from within a business. For example this can be retails data, stock analysis and accounts. Primary Research: Tesco: Questionnaires: Tesco are an international organisation. They use questionnaires by sending them through the post, telephone, text, internet and face to face. By using it through the post it is cheap so they just need to pay for the postage. They can send these to residents in the company without spending a lot of money. Regularly sending these can mean regular feedback but a problem is that people can just disregard what they have received in the post. By getting feedback from them they can also find out what types of things the local residents what to be receiving information about from...
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...P6 – Imogen Durston For P6 you must develop a coherent marketing mix for a new product or service. Evidence for P6 Topshop/Topman has contacted you to launch a new range of children wear. They have asked you to develop a coherent marketing mix for the new products and service. The marketing mix can be an Information sheet/Word Document and should include the 4 Ps along with an Introduction to the technique. Introduction – the product I am creating for Topshop is a children’s clothing range. I am going to call this TopKidz. Products from this range will be sold online and in all Topshop stores. To promote this new range I am going to use celebrity endorsement and TV adverts to attract customers. This range will appeal to parents as well as children and I will ensure this happens by making the clothes stylish and affordable for the everyday family. * The objectives of developing a mix (support brand building, satisfy needs and aspirations of targeted group of customers). | * The importance of need for cohesion of different elements of the marketing mix | TITLE - TOPMAN/TOPSHOPS CHILDREN WEAR The name of the new range – TopKidz. * Product: product range; benefits versus features of product or service for targeted customers; concept of product life cycle.My product range is a new, stylish, affordable children’s wear range that will appeal to both the parents and their children. The benefits of this new children’s range is that all materials that...
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...Assignment 1 M1 Persistence of Vision is a theory on how an image can be seen one 1/16 of a second after the images is away, for example when a movie is created, there will be blank spaces between frames which are not seen due to our eyes not being able to see the frame as they pass by. William Horner is an animation pioneer, who created the zoetrope, which he created in 1834. The zoetrope is a device that was used to create animation, before films where created. The Zoetrope uses a sequences of images or drawings in a cylinder with cuts across from the images. The user would have to spin the device, for the animation to animate itself, the faster you spin it the smoother the animation will look. The Lumiere brothers, Auguste and Louis, created the first public motion picture that was held in December 1895 at Salon Indien du Grand Café in Paris. This film was screened using a device that they created call a Cinematographe, a camera and projector based device that used a hand crank to project the film. Each film was approximately 17 meters long, which when cranked, would last approximately 50 seconds. Eadweard Muybridge was an animation pioneer from San Francisco, who created the Zoopraxiscope. The Zoopraxiscope was developed in 1879, a device that projected a series of images in quick succession, which where captured with multiple cameras. The Zoopraxiscope was a device that had images printed on a glass disc and was rotated in rapid succession to give the impression that...
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...Cold War Summary Notes Topic 1 – The Beginnings of the Cold War 1945-1949 • Background – the ideologies of capitalism and communism and the governments of the USA and USSR. o The USA was a democracy and held free elections whereas the USSR was a Communist state. Elections were uncontested and all candidates were Communist. o In the USA business was privately owned, but in the USSR all business and industry were owned by the state. o In the USA there were great differences between the rich and poor. In the USSR there were tight controls on the amount of money that individuals could own. o Both the USA and USSR believed that other countries should be run in the same way that theirs was. o Many people in each country were strongly against the beliefs of the other. • It is important to realise that the differences in beliefs between the two countries alone did not cause the Cold War. The two countries had even been allies during World War Two. However, the USA had learned from the experience of the Second World War that they should not give in to the demands of dictators. Any action that was perceived as a threat of the spread of Communism would bring a reaction from the USA. The Yalta Conference • This was held in February 1945, before the end of the Second World War, when it was clear that Germany was losing the war in Europe. It was held at Yalta in the Ukraine. • The three main figures at the Conference...
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