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1.1 Explain how different methods of promoting products and/or services impact on customer service delivery
Selling to consumers or other businesses, developing an effective sales strategy is the first step to persuading customers to part with their money. In particular, we need to identify which customers to focus the efforts on, the sales methods that will be use to reach them and how we will price the product or service.
It is essential to plan carefully how to approach and make the pitch to customers. Careful preparation can help to demonstrate how the product will benefit the customer, handle any objections and close the sale.
Personal recommendations can be one of the most effective forms of publicity. This is why we must ensure our customers are left satisfied every time they deal with our business.
Online marketing involves making best use of company website, as well as including email marketing and electronic newsletters, online advertising and using social media websites such as LinkedIn, Twitter, Facebook, and Pinterest.
Entering into affiliate marketing deals with other businesses, while some raise their profile through effective content marketing (including blogging).
'Offline' marketing options include advertising, direct mail, leafleting, public relations and networking.
Marketing should be part of everyday business culture. Having a marketing plan can increase a chances of success. Something that sets out the goals and strategy, structures your efforts and enables measurement.
Market research enables us to identify those you want to sell to or those most likely to buy from us. Segmenting customers into distinct groups enables you to finely tune your marketing efforts.
Drawing attention to your unique selling proposition could also help your cause. This requires explaining what makes your business special.
Advertising in a local