Explain the reasons behind the choice of media in a successful promotional campaign (P4)

Newspapers

Newspapers are a set of large printed sheets of folded paper containing news, articles, and other information, usually published every day. Businesses can use newspapers to advertise their business or products because a lot of people read the newspaper so there will be a lot of coverage on their advertisement

Radio

Radio is a system of broadcasting information and programmes that people can listen to. Businesses can advertise their businesses on the radio in an audio form and is also a good way to get exposure because people usually listen to the radio in their cars and this is a good way to convey information to listeners.

Billboards

Large outdoor advertisement (usually 12 feet x 25 feet) for which rent is charged according to three factors: (1) the amount of traffic that passes its location, (2) its visibility, and (3) its size. Businesses can advertise a specific product which needs a lot exposure in a specific area such as central London.

Television

Television is a media player which user can watch videos, television advertisements are the most used types of advertisements and businesses can use thing in order to gain more exposure
Budget

The budget for a business’s advertising campaign is important because they need to evaluate how much exposure they want with how much coverage they can afford. Small businesses would not advertise on TV because it would cost a lot of money due to the amount of exposure you receive from advertising on TV and the amount of competition. Big businesses on the other hand would advertise on TV because they would be able to afford the media space.

Promotional objectives

A business will advertise a product of their business depending on their promotional objectives, for instance, if a business want