The International Business begin to boom in the 1900s and the early 2000s, Bubba’s Bakery decides to expand its franchise to include European markets. One of the negative obstacles the bakery may encounter is going out of business. Bubba’s Bakery wants to experience and take advantages of the market world and the increasingly opportunity to international expansion and trade. The obstacles to free trade are sent through with the agreement on Tariffs and trade between the North America Free Trade Agreement and its association with the South of East Asian Nation. The International Marketing has its negative obstacles and its positive outcome, such as global competitor including opportunity costs as well as business complexity and unforeseen losses stimulating from aspects of a perspective market and the fluctuation in currency as well as political unbalance. For this reason Bubba’s Bakery needs to reevaluate the competitor to get a better understanding of how the competition varies by region and the industry. To be, specific Bubba’s threats comes from new and existing competitors to whom the power for barging of suppliers and buyers are in the host country and region. Countries are making it harder to expand franchise into the marketplace. Foreign countries likes the way China conducts business among them and only does business outside the country when necessarily. The Environmental Factors plays a major role in Bubba’s Bakery economics and its political environments, countries, and regions. For example, one major impact on international business is Host nation’s economy meaning: free-market vs. centrally planned or mixed and also the different availability in education and health care that relates to lower economies job creation for the less fortunate. For example, the Western thinks that their healthy, unemployment benefits, and their employment