...1. Executive summary Bubble tea café will offer an alternative selection of drinking products, and it expects to catch the interest of a regular loyal customer base with its broad variety of bubble tea. 50Lan is a Taiwan company which is concentrate on offering high quality bubble tea to customers. This plan starts with the analysis of marketplace in the United Kingdom, and then move onto the available strategy of which 50Lan accesses Sheffield market by importing bubble tea form Taiwan. 2. Introduction Tea is one of the most popular drinks in the world and the most widely consumed beverage in the United Kingdom. The tea culture has been a tradition since 3,000 years ago, and then it has since evolved. Bubble tea originated in tea shops during the early 1980s, and some other names refer to bubble tea including pearl milk tea, boba drinks and zhen zhu nai cha. There is not a definitive history written on the topic of bubble tea but most would agree that Taiwan was indeed the birthplace of this innovative drink. It is a fusion drink that blends tea with fruit juice or milk. The drink's distinguishing ingredient, though, is the mushy pearl tapioca balls that float at the bottom. It comes in a variety of flavors and styles and can be served cold or hot. It is especially popular in China, Southeast Asia, and it had arrived in the United States, and since then its popularity with the American has been an overwhelming success (Bubble Tea). 50Lan Ltd. was funded in 1994...
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...FROZEN SNACKS [pic] What is frozen snacks? Frozen snacks is wonders of frozen packaged foods that are commonly available in our local stores, you can from their fridges straight onto a pan mess free and much tastier. Even throwing parties or having a small get together has become stress free by frying ready made Asian snacks such as frozen samosas and spring rolls. Some people don’t like to after work go to the supermarket buy dish and cook, in their refrigerator will store the frozen food. Frozen snack is the food that is need to be frozen, after appropriate processing, through a variety of ways to make it freezing quickly, the packaging and storage at 18 degrees C and - 20 degrees Celsius. Its biggest advantage is in low temperature to preserve the original food, and without any preservatives and additives, while allowing maximum preserved food nutrition. However it keeps food delicious, convenient, health and nutrition (Tia Kaur 2011) HISTORICAL AND ENVIRONMENTAL INFLUENCES Food after being frozen can preserve itself for a much longer period of time as the freezing process slows down decomposition by transforming moisture into ice, inhibiting the growth of bacteria. Frozen snacks historical influences Modern frozen food has had a history of almost 100 years whereas it has, in fact, been popular since 3,000 BC when the ancient Chinese used ice cellars to preserve food through cold winter months and beyond. Beginning in 1929, Clarence...
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...Marketing Plan TEE TEA MILK TEA Marketing Plan Tables Table I. General Population Distribution of Region IV-A by Prov/City/Towns, 2012 Province/City/ | Population(2012) | % Distribution | %Growth Rate | Remarks | Cavite Total1. Imus 2. Trece Martires 3. Tagaytay 4. Bacoor5. Cavite City6. Dasmariñas | 3,337,849301,624 104,559 62,030 520,216101,120 575,817 | 10.25%74.20%130.19%5.84%30.56%5.37% | 1.08%1.08%1.08%1.08%1.08%1.08% | The least populated city in Cavite.The most populated city in Cavite. | Major Assumptions:The Dasmariñas Cavite is the most populated followed by Bacoor City, Imus, Trece Martires, Cavite City and Tagaytay. It is better to market the product in Dasmariñas City because of its large population. | Table 2. Total Demand Market Analysis, R-4A by Prov/City/Towns, 2012. Province/City/Towns | Population | Avg. Rate of Usage (Vol/Php) | Estimated TotalDemand Market (P/value) | Cavite Total | 3,337,849 | 1.2 | 361,948.8 | Imus | 301,624 | 1.8 | 936,388.8 | Trece Martires | 104,559 | 2 | 156,838.5 | Tagaytay | 62,030 | 1.1 | 229,511 | Bacoor | 520,216 | 2.8 | 5,340,558.4 | Cavite City | 101,120 | 3.7 | 323,584 | Dasmarinas | 575,817 | 2.5 | 921,307.2 | Table 3. Estd. Total Demand Market Share Analysis by Company, R-4A by Province, 2012. Province/City/Towns | Zipp Tea59% | Bon Appetea41% | Estimated TotalDemand Market (P/value) | Cavite Total | 1,969,331 | 1,368,518 | 3,337,849 | Imus | 177...
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...Summary Capital Bubble Tea Cafe is a start-up bubble tea cafe that will also offer a selection of bakery products, located in Capital City, Statesville. Capital Bubble Tea Cafe expects to catch the interest of a regular loyal customer base with its broad variety of bubble tea as well as pastry products. Bubble tea is specialist drink increasingly being offered in cafés, coffees shops and bars. It originates from Asia and is made up of hot or cold tea, milk, sugar and giant black tapioca balls. Ice is then added and the drink shaken to create the bubble effect. Bubble tea is often referred to as pearl shake, tapioca ball drink; boba ice tea and bubble drink among other things. The term "bubble" refers to the tapioca balls in the drink. These chewy tapioca balls, or "pearls," are consumed along with the beverage through a wide straw. Bubble tea is especially popular in many East Asian and Southeast Asian regions such as Taiwan, Brunei, China (including Hong Kong and Macau), Malaysia, the Philippines, Singapore, South Korea, Thailand, Indonesia, Vietnam and Australia. Capital Bubble Tea Cafe will be Asian-themed in décor and we will also sell Asian pastries, snacks and food. Capital Bubble Tea Cafe will be situated in a fashionable area of Capital City, populated by urban professionals with high disposable incomes and an interest in alternative eating and drinking venues. Compared to opening a full size restaurant, the start up costs to open a bubble tea cafe are low...
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...These are just some of the ways a strong Bubble Tea Cafe Business Plan can help you. How much of your time will you squander because you are not a professional, and what will happen when you sit with a prospective investor and you realize that you have missed something essential, or the plan you have created is weak or plainly wrong. Why not stop wasting your time … A great Bubble Tea Cafe Business Plan helps with:- Executive Summary Explaining your business concept in a few straight-forward sentences. Making your existing situation clear and detailing how you will go from where you are currently are to where you want to be. How to find out what your key success factors are. Explaining your present financial position and how much cash that will be needed in the business. Identifying the objectives you will have to target. Producing a great vision statement. Setting out your milestones showing how you'll use your business plan. Market analysis Providing numbers for the overall current market. Your business plan explains the expected Sector Trends. Detailing your Unique Selling Proposition. Your target market and The Customers you want. Recording your model Customer attributes. Meeting your likely Customers requirements. Producing your Competitor breakdown. Products / services Goods and services description . How you'll position your goods and services . Evaluation of where the business fits in the sector. Industry overview ...
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...．In 2000, Taiwan Bubble Tea came to Thailand, until now 10 years old. At first, Thai-people had no idea about Bubble Tea, as time went by, Bubble Tea becomes one of the most popular drink in Thailand. During these 10 years, DAKASI company imported Bubble Tea to Thailand and also developed new products in order to adapt this new market. As a result, Thailand became another kingdom for Bubble Tea. DAKASI also becomes the top brand for Bubble Tea in Thailand. Although there are a lot ofFPDPD competitions who uses lower price strategy, but DAKASI believes that quality is the key point to lead the industry success. Market objectives The objectives of the marketing plan are strategically centered around 3 criteria: first, to create strong consumer awareness towards a completely new Bubble Tea product from Taiwan (Appendix A.) to Thailand (Appendix B.), second, to establish a wide brand recognition through the capture of market shares in the functional drinks segment, moreover, to become the top market leader in that particular segment within the forecasted sales figures. Marketing considerations Product life cycle: With a strong marketing campaign, sales will begin immediately and the benefits of the purchase are readily understood. Since Bubble Tea is prone to product imitation, the strategy is to broaden distribution quickly.( Appendix C.) Product class: Food & beverage → Soft Drinks → Functional Drinks(in the future) Market segmentation Segment identification: To...
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...Abstract Cocos Bubble Teas by Roger Stanley and Andres Finkielsten Cocos Bubble Tea will join the Dallas market along with other franchises and independent bubble tea shops. We will provide high quality beverages consistent with the Coco Tea standards, based on Tea, Milk, Juices and Tapioca Bubbles. We will use the recipes and syrups provided by Coco for the preparation of the beverages. It will be an innovative concept in an emerging market located, in a fast growing, well placed neighborhood. (attachment 1) Our store will be located in the Bishop Arts neighborhood, a well established restaurant and retail destination. Neighbors and visitors enjoy an eclectic mix of restaurants, bars, bakeries, boutiques, galleries and retail stores. In addition there are nearby schools. The store will be built upon the Coco model and standards. The design of the store will be consistent with other Coco stores already established. We hope to create a warm environment, lending itself to relaxation and enjoyment. Our pricing strategy will be implemented by setting competitive prices, consistent with the Dallas marketplace. Our audience/customers will be educated about bubble tea products and strategic promotions to market the products. This will be a joint venture between us and Coco Tea, located in Taiwan.The initial investment will be divided as 80% of private funds, and 20% by Coco. Our projections of Cocos Bubble Tea have a postive cash flow from the first year, which indicates that...
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...* 1. Student Names & McGill ID BRILLANT, Aïsha 260194236 CHENG, Chin-Yun 260014110 JOLIN LESSARD, Audrey 260180785 LEBLANC, Geneviève 260188501 MURCIA, Nicolas 260177704 NGUYEN, Jean-Louis 260078995 TIAN, Yu 260177360 Course Information Marketing Management I MCGR 352, Section 005 Professor: Constantina Kavadas Marketing Plan Part 1: Market and Consumer Profile Date of submission: Wednesday, March 29th, 2006 2 * 2. The following marketing plan forms the basis for the introduction of an innovative new product by the Coca-Cola Company. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals. “Bubble Buzz” will be marketed as a unique functional drink while striving to reinforce the company’s status as the leader in innovation and successful product launches. The marketing strategies will enable to reach a market size of an estimated 8,688,300 people (targeted) with a forecasted sales growth prospect of 7.3% over the next 4 years, while satisfying the needs of the still-unserved market for ready-to-drink bubble tea. Success will be reflected by a sizeable capture of market shares within this market, while strategically carrying the company up to the top spot as the market leader in the functional drinks segment of soft drinks. Brief description of the company The Coca-Cola Company’s core undertaking is to benefit and refresh everyone it reaches. Founded in 1886, we are the world’s leading manufacturer, marketer...
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...Market Analysis Bubble tea is specialist drink increasingly being offered in cafés, coffees shops and bars.It originates from Asia and is made up of hot or cold tea, milk, sugar and giant black tapioca balls. Ice is then added and the drink shaken to create the bubble effect. Bubbletea is often referred to as pearl shake, tapioca ball drink; boba ice tea and bubble drink among other things.Owing to their influences, bubble tea cafés are often Asian-themed in décor and may alsosell Asian snacks and food. They are often situated in fashionable areas of cities, populated by urban professionals with high disposable incomes and an interest inalternative eating and drinking venues.Bubble tea is a tea beverage that originated in Taiwan in the 1980s. The term "bubble"refers to the tapioca balls in the drink. These chewy tapioca balls, or "pearls," areconsumed along with the beverage through a wide straw. Bubble tea is especially popular in many East Asian and Southeast Asian regions such as Taiwan, Brunei, China(including Hong Kong and Macau), Malaysia, the Philippines, Singapore, South Korea,Thailand, Indonesia, Vietnam and Australia.Bubble tea is a mixture of iced or hot sweetened tea, milk, and often other flavorings. Thedistinctive characteristics of bubble tea are the black gummy balls made of tapioca (or,more commonly in East Asia, yam starch), called "pearls" or "boba" or balls that sit at the bottom of the cup. The pearls are larger than those found in tapioca pudding, with adiameter...
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...Marketing Strategies of Emerging Milk Tea Business _____________ A Thesis Presented to The Faculty of College of Business and Accountancy Department of Marketing Management Tarlac State University Tarlac City ______________ In Partial Fulfillment of the Requirements for the degree of Bachelor of Science in Business Administration Major in Marketing Management ______________ BY: Rico, Mark Jefferson S. Tipay, Erano B. Trinidad, John Nichole P. Gomez, Argie R. Sagun, Manuel Louie Baylon, Danilo Jr. H. MKM 3-A Chapter 1 THE PROBLEM: ITS BACKGROUND Introduction We live in a tropical country where climate and weather is seasonal from first month of the year to the last month. But to the existing global climate change, we often and most likely to experience a hot temperature because of sunny weather and maybe also cause of pollution. Food and beverage service is considered to be the fastest growing industry in the Philippines today. The influenced of different cultures opened the Filipino taste buds to many innovations and creative food and beverage styles. Milk tea is a beverage originating from Hong Kong but is influenced by the British in their long stint in the region. It is consist of black tea with evaporated milk or condensed milk. Unlike Chinese Tea which is served plain, milk tea uses condensed milk and sugar that gives the tea a richer feel. Milk tea is one of the two types of bubble tea also known as pearl (milk)...
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...Bubble Trubble Marketing Plan Executive Summary We created this store, ‘Bubble Trubble’ to provide a product to the students of North Park Secondary School that they would usually only get outside of the school. Our store that we want to create will provide the students with Bubble Tea, a nutritious drink that students usually would get only outside the school at places like the mall. Some students don’t have the time to go to the mall at lunch but still want to have this drink so we plan to provide them with it for a profit. We will be recruiting people to work at our store during 3rd and 4th lunches at the school. They will be making and serving the Bubble Tea to the students at lunch time. We will be serving our product to the students of the school. Our product will be sold at a reasonable price that will appeal to the students so that they will be willing and able to buy our product. This store is being created so we can sell a product for a profit. We will be providing the students of the school with a nutritious drink that is tasty and is not sold anywhere close to the school. Many students want a drink with their lunch that isn’t a soda from the cafeteria or vending machines, and their only other option is milk or water, and many don’t like that either. So we have decided to bring in Bubble Tea, something that is healthy and tastes good so that all the students that don’t want the other drinks that are severed in the servery. We will have popular flavours so that...
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...1.0 Introduction Marketing strategies plays a crucial role in the process of forming a successful company or organization. A company or organization which has excellent marketing strategies and good strategic planning will perform better than those companies who are using a poor marketing strategies. As Chatime Malaysia was one of the top beverages companies in Malaysia, thus we choose it as our topic of study. Based on this study, we can more understanding and figure out how Chatime Malaysia carry out their marketing activities. The organization can actually know where and how to concentrate their commercial efforts through the marketing strategies which include market segmentation, targeting and positioning (STP). Throughout this strategies planning, the resources of the organization can be effectively and fully utilized in order to avoid of any wastage of the resources. Apart from it, we are also requires to analyzing and do some research for the marketing environment that are currently using by Chatime Malaysia which consists of competitive, technological, demographic, economic, natural, political and legal factors (external environment factors). Lastly, we have to analysis the creation of Chatime Malaysia’s marketing mix which is product, price, promotion and place (internal environment factors). These four marketing mix are able to let the company understand the internal environment with the ultimate aim of capture value from customers effectively. Overall, the ultimate...
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...How to start a Milk Tea Business May 22, 2012 Milk tea is a beverage originating from Hong Kong but is influenced by the British in their long stint in the region. It is consist of black tea with evaporated milk or condensed milk. Unlike Chinese Tea which is served plain, milk tea uses condensed milk and sugar that gives the tea a richer feel. Milk tea is one of the two types of bubble tea also known as pearl (milk) tea or boba (milk) tea and is a Taiwanese-originated beverage. How to start a milk tea business? 1. Choose the best milk tea recipe suitable for your area. Be sure that your milk tea recipe and concept will drive every possible customer in your shop. Study your customer’s preference of milk tea. Every age has their own taste of milk tea. However, don’t forget to offer wide arrays of choices for your milk tea recipes like using soy milk or fruits that adds a flavorful taste to your milk tea. 2. Be original. Milk tea business is a flourishing business but what makes you different from other businesses is your originality. Successful milk teas businesses have one thing in common–and that is their unique and distinct concept and recipes. If you are offering milk tea, be sure it is milk tea but present customers with many choices. Read more at BusinessDiary.com.ph: http://businessdiary.com.ph/3017/how-to-start-a-milk-tea-business/#ixzz2kZmyqipq Tea in the Philippines EXECUTIVE SUMMARY TRENDS • The milk tea craze continues to grow in the Philippines...
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...in terms of milk tea brands. Also, this survey aims to discover how many CFAD students drink or even know about the said product. This survey will discover which brand is most popular among CFAD students, and will also distinguish the variation of flavors they look for and how each milk tea brand is different from the other. THESIS STATEMENT: How popular is the drink Milk Tea among College of Fine Arts Students in UST and which brand do they prefer. SIGNIFICANCE OF THE PROBLEM Milk tea is a drink that is designed for young and adults. According to the researchers, this research will give a lot of information about milk tea’s popularity among CFAD students, brand preference, price differences, product attributes, etc. The information in this research can answer questions and help solve problems about milk tea products and consumers. It can answer the questions; “What is the most popular milk tea brand among CFAD students?”, “Does CFAD students really preferred milk tea products by rather than other drinks?”, or “What milk tea product contains more nutrients?” Businessmen also have benefits in knowing what brand of milk tea is the most popular. They will have the idea of what people like and what brand to sell to the end-user or consumer like CFAD students. CFAD students will become curious due to information they will get from this research. When the CFAD students know about milk tea products, they have the power to decide if they will buy milk tea or not. With the...
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...SUMMARY The following Marketing plan is about the introduction of a new innovative product by Pepsi which is named as “Aloe Tea”. This will be a convenience product which will be readily available to quench the thirst of our customers and will also give the nutritional benefits of Tea. The main characteristics of this product will be the hot and cool nature of the product i.e. it can be served as a hot drink as well as an iced drink; in both ways it will give the same satisfaction to the customer and there will be no weather constraint for this product and it can be used through out the year. So the Aloe Tea will not be a seasonal drink and this will be the main source of success of the product. The product will be introduced to capture the 20% market share in the category of functional drinks market. The market is still unnerved for this segment and the company will be going to introduce a new a market trend as well as going to challenge its competitors. This product will lead the company in functional drink market and will carry the company on the top spot. The target market for the product will be the health conscious and energetic customers. Our product will broadly describe the main benefits of tea, Studies continue to show the beneficial properties of teas, with health benefits ranging from lower cholesterol levels to improve arterial health and decreasing chance of cancer. This positive press has definitely increased the demand for tea. In the first year...
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