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Buddha Religion on Earth

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Five Steps To Repeat Booking Success

In an article entitled "Five steps to repeat booking success," in hotelmarketing.com of December 01 2009, Dr Des O'Mahony wrote about the significance of customers to the hotel industry and vice versa in a notion called the Life Time Value . He pointed out that there is a direct relationship between hotel services to customers and future gains or loses . He thereafter made the assertion that hotel services and customer satisfaction are vital factors in creating the Life Time Value . I hereby deduce that its only through the quality of services provided to customers by hotels which determines their credibility and profitability . In my opinion , he is right because he forwarded certain factors to support his assertion . He maintained that its vital for the reception staff to be absolutely professional creating a lasting first impression as the customers walk in . He went to say that without this attribute of great first impression there might be unpleasant monetary consequences for example the customers might go and never come back or vice versa . Also he reiterated that in an age of growing trend in technology , hotel businesses must upgrade their online services as well as offline to meet with customer demands like virtual tours or booking . Futhermore, Dr Des O'Mahony, recommended that hotel businesses should consider having conversation forums to view reviews from customers .This he said will enhance the relationship with the clients knowing the areas which needed to be developed affecting the Life time value . In addition , Dr O'Mahony, cautioned hotel businesses should avoid over-emailing their customers to avoid customer exhaustion or snobs . He warned that only the interested customers will read the hotel referrals . Lastly he said hotel businesses must be ready always to thank the customers

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