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Buddy Valastro

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Submitted By lalalove3113
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Buddy Valastro as the “Cake Boss” and his Family Business

Acquired by Italian-American, Bartolo Balastro Sr. in 1964 is Carlo’s Bake Shop. Since Bartolo Sr.’s death in 1994, his children have taken over and operated the business. His son Buddy Valastro more importantly, became known as the “master baker” and is the star of TLC’s American reality TV show, Cake Boss. Located in the heart of Hoboken, New Jersey, Carlo’s Bake Shop has received national recognition for it’s best tasting, highest quality wedding cakes, specialty cakes, and baked goods. The series Cake Boss shows Buddy running his business with the help of his family that of which includes his mother, older sisters, brother-in-laws, and many cousins. With family involved, it is expected that there will be much drama and conflict. As Buddy says in an interview by Vanity Fair, “We’re all about family and cake” and the show shows exactly that.

Ever since the series aired, Carlo’s Bake Shop’s business has increased significantly. Due to the show’s popularity, this shop has become a tourist attraction in the Hoboken area with lines to enter the bakery going down the block and around the corner. The city of Hoboken renamed the corner of Washington Street and Newark Street to “Carlo’s Bakery Way” for the bakery’s 100th birthday. Buddy has been featured in numerous publications like Modern Bride and the Knot. He also makes appearances in other shows on the Food Network and the media in general. My paper examines Buddy as his business grows and his popularity in the dessert world sky rockets. He presents diversity and ingenuity in the style of baking that no one else has. Always going a step beyond, Buddy brings in other aspects of building like engineering into his cakes making them out of this world. His charming behavior and dedication towards making Carlo’s Bake Shop the best bakery has certainly paid off. He is known as an exceptional baker but also an artist. People never know what to expect from Buddy Valastro, but they always know his work will be phenomenal. The American culture and people has accepted Buddy’s talent as a unique edible work of art and is eager to see more. Regardless of how many obstacles you see him face in the series, it evident that family and his bakery is his life.

Sources for my study include coverage of Buddy’s business and reality show through online sources and interviews such as (http://bakeshop.carlosbakery.com/about-carlos-bakery/), Vanity Fair’s interview (http://www.vanityfair.com/culture/2013/12/cake-boss-buddy-valastro-family-business), and (http://www.brookspr.com/clients/buddy-valastro/) for information on facts about Buddy’s personal life.

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