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Budget Analysis

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Summary Report
Budget Items
An in-depth analysis of the Year 9 budget reveals several budgetary items that raise concern. First and foremost, the anticipated units to be sold is 3510. This is due to management’s assumption that the declining market will rebound and improve slightly in the upcoming year. However, this forecast is not supported by past sales performance. In Year 8, there was a 16.3% decrease in cost of goods sold. Based solely on this statistic, one would assume a smaller increase or no increase at all in units sold during Year 9. It is unclear where the basis for the projected unit sales has come from and that is problematic.
Another problematic area is the accounts receivable projected budget, which also assumes an increase from $609,960 in Year 8 to $639,694 in Year 9. Accounts receivable suffered a 15.0% loss between Years 7 and 8. Based on this number, it is difficult to understand why the company would assume a 10% increase in total accounts receivable in Year 9.
There are few changes in Facility and General Operations Level expenses. The budget for advertising is increased from $27,428 to $28,412. I would recommend an even larger adjustment in the advertising budget, especially if the company is expecting to sell more bikes. In the past, advertising expenses have been positively correlated with company revenue. Between Year 6 and 7, advertising costs increased by 37.5% and net sales increased by 33%. However, between Year 7 and 8, advertising costs were reduced by 16.3% and net sales decreased by 15%, as well. It can be assumed that an increased advertising budget would likely result in increased net sales; which would result in a higher revenue for the company.
According to the Competition Bikes Storyline, Accounts Payable has historically been 10% of purchases. However, the budget for Year 9 shows an Accounts Payable figure that is

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