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Boom and recession

Glamorgan cricket
To avoid a recession Glamorgan would use the ticket sales as an advantage and raise them but include kids at half price whilst raising all other prices. In the grounds on match days Glamorgan would increase the taxes on alcohol people will pay a lot anyway for drink in a game
In an economic recession people will have less money to spend. Glamorgan Cricket Club have previously found the attendance on match days less than in previous years. However, they use their marketing skills to the best advantage by offering discounted tickets for instance reduced tickets to families. This in turn pulls in adults with children and therefore, in the long run there are more people through the door. When families attend it is often the case that they will also spend money on food and drink as well as merchandise.

Croesyceiliog corner shop
Again this type of business has been hit hard. It competes fiercely against larger supermarkets and other grocery stores. However, it thrives because of its reasonably priced sandwich making service, its local delivery service to predominantly older customers who would rather buy local than go into town. It is also a captive supplier to local school children who wish to go for a walk in their lunch period and purchase food and drink. They have not got the time to walk into town and are quite happy to pay for something that costs a fraction dearer than items in a supermarket. Local people can also buy alcohol at competitive prices when they bulk buy. This is obviously an important marketing objective. The corner shop has also offered in recent time’s items that are cheaper in price than some top brands for instance cans of drinks that may not be main brands. They are happy to buy such an item at 10 pence less than a normal brand. The corner shop also offers a place to sit a take a break which is

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