Colleges and sports teams should draw the line in selling naming rights when the people that want to have their company’s logo for one of the teams in college is when the company is not the most popular during that time. Not long ago, stadiums were often named after the team that occupied them, or a geographical location like Anaheim Stadium. In the early days of professional sports only a few venue names were associated with companies. In 1912, the owner of the stadium where the Boston Red Soxs played called in Fenway Park after a real estate company he owned. This proves that the teams that play at the stadium should at least get to pick their own name since they play there.
In 1926 William Wrigley named the stadium where the Chicago Cubs played, Wrigley Field. It is not clear whether he did this to promote the gum company he owned or if he just wanted to put the family name on the stadium or both. In 1953, August Busch II wanted to rename the Sportsman's Park, where the St. Louis Cardinals played, Budweiser Stadium, but the league did not allow it. Marketers know that putting a name on a venue can make billions of positive brand impressions in the minds of potential …show more content…
This week, Florida Atlantic University announced its plan to rename its football stadium after a multibillion-dollar private prison corporation. In recent years, where stadium naming rights could be sold, universities and professional sports have sold them to airlines and banks and companies that sell beer, soda, donuts, cars, telecommunications, razors, and baseball bats. This led to memorable examples like Enron Field, the KFC Yum! Center and the University of Phoenix Stadium. The trend took another strange turn when Florida Atlantic University, in Boca Raton, firmed a deal to rename its football building GEO Group