...Buffalo Bills | Promotional Plan for Buffalo Bills | CAP 305, Section 2, 2011 Fall Semester | | Trevor Ames | 11/9/2011 | Table of Contents Executive Summary: 3 Introduction 3 Organizational Information / State of the Team 3 Competition / Climate 4 Product / Target Market 4 Objectives 5 Promotional Component Brief 5 Conclusion 5 The Organization: 6 Organizational History/Background 6 Organizational Goals 8 Current Programs, Activities, Accomplishments 8 Organizational Chart 9 Situational Analysis: 11 Current Customers 11 Competition 12 Climate 12 SWOT Analysis 12 Promotional Targeting and Objectives: 12 Product 12 Target Market Profile 12 Objectives 12 Objective One 12 Objective Two 12 Objective Three 12 Promotions: 12 Overall Concept 12 First Promotion 12 Second Promotion 12 Third Promotion 12 Works Cited 12 Executive Summary: Introduction The point of this promotional plan is to create awareness about the Buffalo Bills. The team has been so bad for so long and the fans as well as the team is getting restless about it. This year the team has had a lot of success and are contenders in their division for the first time in many years. The team needs to foster this positive energy and gain support for the team. In order for this to happen the team needs to have a good promotional strategy that will gain awareness for the team to have a larger fan base. Organizational Information / State of the Team The...
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...Buffalo Bill was born in Iowa in 1846, along with his two brothers and five sisters. Samuel Cody and Charles Cody were his brothers. His sisters were Julia Cody, Martha Cody, Eliza Alice Cody Myers, Mary Hannah Cody Decker, and Helen Cody Wetmore. Buffalo Bill’s dad was Isaac Cody and his mom was Mary Ann Bonsell Laycock. Buffalo Bill had a tough childhood and became a star as he became an adult. Buffalo Bill moved to Kansas when he was young with his sisters and brothers. His dad was anti-slavery and their family quickly became endangered after his dad gave an anti-slavery speech and was stabbed. Soon there were men trying to get into their house every day wanting to kill his father and him as well. Since his dad was injured and could not work, Buffalo Bill had to be the money maker. When he was just eleven years old he joined the Pony Express and delivered the mail by horse. He encountered many Indian tribes and one time he had to abandon his horse and slap it on the butt and hide. After a while his dad never recovered and died of a kidney disease. So now he was...
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...Buffalo Bill’s reputation had been magnified by the stories of his bravery and his adventure filled life. His participation in the pony express and the tales of scouting for the Army and the stories such as his part he played in the vengeance of Custer’s death by killing Yellow Hair. If he had not started out with a reputation of being a hero and a major player in conquering the western frontier the show may not have been as successful. His distinction for having good looks and charisma added to his character. What started out costumes became Cody’s dress while in public. Most of the programs showed a distinguishable handsome, long haired hero. His persona had been created of prominence. He rubbed elbows’ with the royal families and powerful...
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...Buffalo Bill Cody one of the main people associated with the early Western America. He always enjoyed acting and he put this hobby into good use by creating his Wild West show, which showed the audience who struggle and fought for territory his stories helped Americans feel ready to face anything. Although Buffalo Bill did fight Indians on various occasions he tended to dramatize these events in the show in order to make himself be seen like a hero and in other cases and to keep the audience entertained. When Buffalo Girl Scouts yellow hair, an Indian warrior he was seen as a hero who never targeted women or children and did not support people who did not fight fair. Buffalo Bill was seen as more than just the average Indian killer trying...
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...faced constant oppression from white Americans. In the 1870s, buffalo hunters begin moving into the West and in only a decade, they slashed the endless herd into an endangered species. The buffalo was an important resource to the Native Americans for food and clothing, and the Native Americans were known for using every part of the buffalo. The American buffalo hunters, however, were only trying to eliminate this Native American resource and often discarded the entire buffalo carcass. In 1871, Congress passed the Indian Appropriations Act, ending the practice of treating Indian tribes as sovereign nations. This act was justified as a way to avoid...
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...Buffalo Bill and American Mass Culture To say that America influences the world today is a well-known fact. After the Civil War America was left in shambles in reference to the nation being split due to the loss of slavery and many lives; Americans wanted to fix this and reunite the nation but for different reason. Those in the South felt hopeless after losing their four million slaves, whereas those in the North were not completely against slavery in reference to political reasons such as population. The way in which southerners took to uniting the nation was the spreading of racial superiority. These southerners succeeded in part because of the antebellum era norm and the improvement of technology and media. The usage of the new media to bring pride to the Anglo-Saxon’s of America was the success of the South, but could also be looked at as part of the downfall of the perception Europe had of America. Buffalo Bill in Bologna addresses the uprising and spreading of the American mass culture and the Americanization of America and Europe. It addresses the pros and cons Europeans saw in the inevitable Americanization of their countries. Regardless of which side Europeans leaned to, America was growing incredibly fast in economics and culture, and there was nothing that could be done to stop it. The improvements to technology and new mediums were by far one of the greatest factors to mass culture in America eventually spreading to Europe. Telegraph wires; improvements in machinery...
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...Period 2 The Buffalo Bills The Buffalo Bills, an American football team, were founded in 1960 when Ralph Wilson Jr. bought the Buffalo Niagras and renamed the team after the famous Wild West circus performer “Buffalo Bill.” They then joined the American Football League, or AFL, which was thought to be inferior to the National Football League, or NFL. Since that time the Buffalo Bills have become a very important part of the economy in Buffalo. Headquartered in Buffalo, it is one of the few prospering businesses in Buffalo which ranked in as the no. 8 most miserable city in the United States, according to Forbes magazine. To the people of Buffalo, the Bills represent much more than an economic impact, but have become the only thing that these miserable people have to look forward to every year. Unfortunately for them, the bills have also been ranked by the NFL network as one of the top 10 “snake bitten” franchises and experienced an incredible amount of bad luck and struggle throughout their history. The Bills got off to a slow start in their inaugural season finishing with a below .500 record and getting the less than spectacular distinction of being the only NFL team to lose to a Canadian Football team when they lost to the Hamilton Tiger Cats. In an attempt to change their fortunes they acquired San-Diego’s star quarterback, Jack Kemp, off waivers, and they drafted Syracuse Stand out and Heisman winner Ernie Davis. However, the bad luck of the bills continued when...
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...Lance Farino Sports Marketing Buffalo Bills Project Buffalo Bills Organization SPONSORSHIPS The Buffalo Bills organization offers great sponsorship opportunities to those businesses looking to take advantage of western New York’s number one community asset. There has never been a more or better opportunity for individuals to align their business with the Bills organization. They welcome all businesses as proud partners of the Buffalo Bills and assure opportunities of growth are in reach. Customized packages are offered to help business owners create marketing strategies that help achieve their goals. The bills organization also offers a wide variety of sponsorship opportunities to its potential sponsors. Through home games, stadium signage, branding, media, and tickets and hospitality it is assured businesses will gain maximum exposure. The Buffalo Bills organization has 8 main objectives of achievement for its sponsors: * Increase Sales * Enhance and Develop Your Brand * Drive Traffic * Build Your Profile in the Community * Reward Your Customers * Network With Other Partners * Target a Captive Audience * Entertain Prospects A significant sponsorship opportunity the Buffalo Bills organization offers to potential sponsors is at those individual events held as a benefit to the community. During this past summers training camp the bills held the “2010 Buffalo Bills Training Camp Picnic” a benefit for the Crestwood Children’s Center...
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...University of Phoenix Material How Films Communicate Complete Part I in your first week of class. In Week Two, complete Parts II and III after viewing a film of your own selection from the How Films Communicate Film List located under your Week One materials. Submit Parts I, II, and III in Week Two. Part I: Beginning to Analyze Film To compete Part I, choose a movie you have viewed in the past (this does not have to be from the How Films Communicate Film List ). In the following table, enter the title of your movie and complete the entries for time and place, costume, and set design, writing in complete sentences. For the final entry describe the atmosphere created by the combination of film elements discussed in Ch. 1 of Film: An Introduction and how they contributed to your liking or disliking of the movie. Submit Part I, along with Parts II and III in Week 2. |Movie | |Identify aspects of |There is one scene that really comes to mind, during one of the interviews between Hannibal and Clarice, Hannibal refuses to help in the investigation until| |cinematography in your |Clarice shares information about herself. As she begins, we see Hannibal, coaxing her, it is a medium close –up at a slight low angle, then we see Clarice,| |selected film. Discuss them...
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...This past offseason, the Buffalo Bills inked quarterback Tyrod Taylor to a massive six-year, $92 million contract extension, after coming off an impressive 2015 season. Last season as the full-time starter, Taylor completed 63.7 percent of his passes for 3,035 passing yards, to go along with 20 touchdowns and six interceptions. He also contributed 568 yards and four touchdowns on the ground. Taylor was the ultimate dual threat quarterback for Rex Ryan last season and gave Bills' fans hope that they could make a playoff push in 2016. However, fast forward to this season, and things have been a struggle for both Taylor and Buffalo. After winning four straight games earlier in the season, thanks to an 0-2 start. Buffalo has lost five of their last seven games. Over that span of games, the Bills' play as a team has...
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...E. Cummings. Some people may be able to understand him but others have extreme difficulty getting through a poem. Form is an important aspect in understanding meaning. Cummings two poems, “Buffalo Bill’s” and “next of course god America I,” share very different forms which can help determine what is easier to decipher; whether it is a poem with words all over the page or a poem more constraint and formal. In the poem, “Buffalo Bills,” Cummings is telling a story. If a reader did not know the background of the poem, it would be extremely difficult to truly understand what he is talking about. He is describing a cowboy which makes the poems form acceptable. The words form an image of what could look like a horse’s head. The word “watersmooth” in the fourth line is what could describe the poem. It flows smoothly, almost like a waterfall and forms images in the readers mind. Cummings uses imagery to connect with the audience: “Who used to ride a watersmooth-silver stallion and break onetwothreefourfive pigeonsjustlikethat”(Lines 3-6). He is describing Buffalo Bill with action words that are tangible to the audience. A picture is painted of a man on his horse, riding in the wind, not afraid of anything. Cummings states, “He was a handsome man”(Line 8). He is making Buffalo Bill a hero and mocking death. He carries a proud tone through every sentence. This poem is a lot easier to decipher because there is a story behind it and a meaning that comes with the story. ...
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...Silence of the Lambs Name: ______________________________ Bell Ringer Day 2 Date: _______________________________ 1. The directors have worked to show us agent Starling’s challenges as a woman in a man’s world. Describe how they have depicted this challenge as well as how she overcomes it. 2. At the funeral home, the officers are examining the newly found victims body. As they are taking photographs, Starling notices there is something in her throat. What do they find? 3. Why is Buffalo Bills next victim such a “high profile” victim? 4. What is Buffalo Bill’s dog’s name? a. Fluffy b. Muffin c. Precious d. Lovely Quid Pro Quo: Latin for: “something given or received in exchange for something else.” The Tobacco horn worm moths used throughout the film were given celebrity treatment by the filmmakers. They were flown first class to the set (in a special carrier), had special living quarters (rooms with controlled humidity and heat) and were dressed in carefully designed costumes (body shields bearing a painted skull and crossbones) After Lecter was moved from Baltimore, he was originally to be dressed in a yellow or orange jumpsuit, but Hopkins thought that it would make the character seem more clinical and unsettling if he was dressed in pure white. Hopkins has since said that this idea came from his fear of dentists. Quid Pro Quo: Latin for: “something given or received in exchange for something else...
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...He later recalled this moment as one of his early inspirations. Football Career O.J Simpson attended Galileo High school. Here he showed good potential on the field but his low grades initially lowered his chance of getting a place in a good football college. During his time at USC (University of South Carolina) Simpson took delight in capturing the attention of his audience by competing in national championships and setting new school records. In 1968 Simpson won the Heisman Trophy and not long after he was receiving endorsement deals and had begun making appearances untelevised. In 1969 he joined the professional team, Buffalo Bills. In his first few years of being on the team he did not do so well. He did progress however when the game was made to show off his running. Between the years 183 and 1994, Simpson was inducted into several halls of fame such as; the College Football Hall of Fame, the Pro football Hall of Fame, the Rose Bowl Hall of fame, and the USC Hall of Fame. Life as an actor O.J Simpson retired from professional football in 1979 and decided to pursue acting and commentating...
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...O.J. position in football was running back. He was NCAA All-American Heisman trophy winner and the college athlete of the year. He won the player of the decade award and man of the year award. Simpson went on to play in the NFL, getting drafted by the Buffalo Bills with the first overall pick. He was AFC most valuable player for three years and selected to be a pro bowler for four years. Simpson was NFL player of the decade. At the end of his football career, O.J. was inducted into the College Hall of Fame in 1983 and the Pro Football Hall of Fame. He accomplished so much and every last one of them is important. He is one of the best African American running backs ever played the...
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...$1,000,000 in cash? My first assumption of the question is it possible to carry $1,000,000 in cash… I say yes. I will outline below with how I support my assumption. I started my research on the internet to compile my answers. I felt in order to explain my thinking, I needed to know what is the largest currency circulated to the public, how much money is in a bundle of bills for the largest bill, and how much equaled $1,000,000.00 of the largest bill printed. So below, I will outline my research and support my result on a graph for further explanation. 1.) The largest currency circulated to the public is the $100.00 bill. (www.treasury.gov) 2.) A bundle equals 100 of $100.00 bills. (www.answers.com) 3.) It takes 10 bundles of $100.00 bills to make $1,000,000.00. 4.) The weight of a single bill is 1 gram. (www.enchantedlearning.com) 5.) The weight of a bundle of 100-$100.00 bills is 100g. 6.) The weight of 10 bundles of $100.00 bills is 10,000g. 7.) Converting 10,000g to lbs.= 22lb (www.convertunits.com) 8.) The weight of $1,000,000.00 is 22lbs in $100.00 bills. If you follow the graph below it shows the weight of $1,000,000.00 if you were to carry it with the highest currency printed of $100.00 which is a total of 22lbs or 10,000 grams. If you would change your currency to the single dollar it would be a weight of 2207.00 lbs. or 1001073 grams, my assumption would change to no, as I would not be able to lift that much weight. ...
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