...DRAFT The Waitrose Modular MBA in Retailing Management Waitrose Stores and its Key Management Decisions Waitrose A Guide for Trainee Graduate Retail Managers and Middle-Level Managers March 2003 by http://www.andidas.com/ Contents: Abstract Terms of Reference Introduction UK Grocery Market Waitrose History Waitrose Strategy Waitrose Location Map: Waitrose Stores in the UK PEST Analysis, Grocery Industry Waitrose Ansoff Matrix Waitrose SWOT Analysis Importance of Store Location Site Evaluation Market Segmentation Introduction to Own Brands Own brands pricing and economies Popular Own Brand Categories Central Control Local Variation UK Online Market Online Target Market Benefits of Online Shopping Technical Issues Success Evaluation of the Online Activity Conclusion Bibliography & References Appendix 3 3 3 4 5 5 6 7 8 10 11 13 17 17 20 21 22 21 22 24 25 26 26 28 28 29 30 ff 2 Waitrose - Key Management Decisions http://www.andidas.com/ Abstract Waitrose’s differentiation strategy, and its competitive industry were analysed. The selection of the location can be identified as one of the most influential decisions in the life of a store. Various methods are described in order to help identify the most suitable location. Factors influencing the selection of the Waitrose in Kingston are identified. Own brands are important products because they give retailers high level of control of these products and generally have a higher profit margin. The merits and...
Words: 10641 - Pages: 43
...DRAFT The Waitrose Modular MBA in Retailing Management Waitrose Stores and its Key Management Decisions Waitrose A Guide for Trainee Graduate Retail Managers and Middle-Level Managers March 2003 by http://www.andidas.com/ Contents: Abstract Terms of Reference Introduction UK Grocery Market Waitrose History Waitrose Strategy Waitrose Location Map: Waitrose Stores in the UK PEST Analysis, Grocery Industry Waitrose Ansoff Matrix Waitrose SWOT Analysis Importance of Store Location Site Evaluation Market Segmentation Introduction to Own Brands Own brands pricing and economies Popular Own Brand Categories Central Control Local Variation UK Online Market Online Target Market Benefits of Online Shopping Technical Issues Success Evaluation of the Online Activity Conclusion Bibliography & References Appendix 3 3 3 4 5 5 6 7 8 10 11 13 17 17 20 21 22 21 22 24 25 26 26 28 28 29 30 ff 2 Waitrose - Key Management Decisions http://www.andidas.com/ Abstract Waitrose’s differentiation strategy, and its competitive industry were analysed. The selection of the location can be identified as one of the most influential decisions in the life of a store. Various methods are described in order to help identify the most suitable location. Factors influencing the selection of the Waitrose in Kingston are identified. Own brands are important products because they give retailers high level of control of these products and generally have a higher profit margin. The merits and...
Words: 10641 - Pages: 43
...Waitrose: How to Be Better? By Boyang Yu (P12005387) 4th March 2014 Module: Service Operations Management Tutor: Martin Beckinsale Acknowledgments The author would like to express appreciation to his tutor Martin Beckinsale for valuable, constructive critique and support during writing this report. Special thanks to Xinzhu Hu for her valuable ideas and comments during the writing progress. Besides, the author would like to take this opportunity to thanks George Kokkinidis and Martin Beckinsale’s passionate lectures. In addition, the author would like to thank the Kimberlin Library for the empirical data. I Summary The rapid development of supermarket industry resulted in fierce competitiveness among various companies. Therefore plenty of companies began to realise the significance of service and have launched a variety of innovative service models in order to gain a competitive advantage in the era of service-oriented. This report started from theories of service concept and service operation management and analysed the supply chain and customer order system of Waitrose, a UK supermarket. This report is aimed at building a new and deeper awareness of customers to Waitrose and help its operation management to be more advanced, more completed and more professional. After researching and analysing, the author found that Waitrose owns a mature and profound supply chain of pig meat. However, Waitrose relies too heavily on its own brands. Key Words: Supermarket...
Words: 2300 - Pages: 10
...floods, heat waves, forest fires • Digital revolution: Internet, mobile phones Challenges for food firms (Denney-Finch, 2011) • Return to sales growth in Europe • Win a big share of emerging markets • Manage input costs • Make supply chains more sustainable & resilient to shocks • Build a stronger relationship with society Key challenge Building a strong relationship with society (& key stakeholders) • Getting closer to consumers / shoppers • Scepticism about large companies - CSR practices dunnhumby initiative Structure 2005: Joint venture between KBS and dunnhumby Mission To help small food and drink producers improve their businesses by developing a better understanding of consumer preferences Delivery Model PhD studentships, funded by government and industry Capacity building to facilitate business planning and marketing decision-making that is driven by consumer insight Shoppers focusing more on value for money Store choice Product choice 1. Price 2. Fat content Improvements 1. Price 2. Local foods 3. Promotions 4. Discounters 1.Price 2.Layout 3. Brand 3.Accessible 4.Parking 4. Ingredients Source: Shopper Trends 2010 – Shopping in a Recession Increased reliance on promotions… 37% of Grocery sales in September 2010 were on promotion +8% versus same month back in 2008 And yet sales volume only increased by 0.4% … Source: www.thegrocer.co.uk...
Words: 1626 - Pages: 7
...M1: Explain how the management of human, physical and technological resources can improve the performance of a selected organisation. In this report I will explain the specifics detailed in the task specification above relating to John Lewis Partnership subsidy, Waitrose a primary retail grocery store which has quite recently begun to expand into the Digital medium. Human Resources Management of Human Resources is a key statutory for a business to succeed in the often volatile industry of their operations, the same truth is more apparent to Waitrose due to their encompassing scale and obligatory coordination. One of which is to properly respond to consumer demand, specifically; ensuring the hired personal have the specifications and instruction to exercise accurate knowledge regarding a particular or fields of product /service which may interest the consumer. Example in regards to Waitrose could be directional (layout of store), or on occasion recommendatory (gluten free, lactose intolerance). In addition, qualified I.T professionals for online assistance also have to be as noted, qualified. It would be a futile contradiction of successful business practise to worsen the experience of a customer, even if it’s simply a convenience of time. Qualified staff ensures that not only does the consumer have an easier time of navigating their specific issues, but also a more pleasant experience with managerial coordination; being aware that personal are properly qualified in their...
Words: 1516 - Pages: 7
... 2 Waitrose Overview 2 Resources and Competences 3 Porter’s Five Forces Analysis 5 Level of Competition 5 Threats of Substitutes 6 Threat of Entrants 7 Bargaining Power of Buyers 8 Bargaining Power of Suppliers 8 SWOT Analysis 9 Waitrose Supply Chain 10 Waitrose Value Chain 11 Primary Value Chain Activities 12 Inbound logistics 12 Operations 13 Outbound Logistics 13 Marketing and Sales 13 Services 13 Support Value Chain Activities 14 Procurement 14 Technology Development 14 Human Resource Management 14 Firm Infrastructure 14 Conclusion 14 Bibliography 16 Appendix A 18 Appendix B 19 Appendix C 20 Appendix D 21 Appendix E 22 Introduction As a continuation of the analysis provided in Coursework 1 on the Stamford Waitrose Branch and the Waitrose Company, using PEST(EL) analysis, on the external influences that affect its business. The analysis in this paper focuses on how the branch and Waitrose as company employs Supply Chain Management, Porter’s Value Chain and Porter’s Five Forces business process models to contribute to their position within the highly competitive UK grocery business. To distinguish itself from other leading supermarkets Waitrose employ...
Words: 5502 - Pages: 23
...customer instead of acquiring new customer all the time. Word of mouth is one way make customer knowing about company so that customer satisfaction will reduce negative comment and feedbacks. 2. John Lewis 3.1. Introduction about John Lewis John Lewis is the UK’s largest department store retailer. It was established in 1864 at 132 Oxford Street, in London by John Spedan Lewis. Nowadays, John Lewis Partnership is one of a growing number of businesses with an employee-owned structure that means the employees known as Partners have enable to running business and get share profit which addition to their salary each year. Waitrose is a part of John Lewis Partnership which is a supermarket combine with expertise and service of a specialize shop. They supply customer the best possible food and drinking to help them to live healthier by building a long-term relationship with their farmers and suppliers. 3.2. John Lewis customer service John Lewis always find a way to know and understand what customers want and expect. They constantly finding opportunity to listen what customer think about their products and services then if there are something wrong, they would fix it immediately. Therefore, company could provide the best possible choice, value and service to customers. None of 70,000 people work at John...
Words: 2148 - Pages: 9
...is currently in a very strong position, possessing a committed workforce, enviable brand equity, and strong growth. The long term growth horizon, however, is limited by the prospect of saturation in the UK market. In this report, we examine the case for, and execution strategies for, international expansion. We focus on two large countries where this strategy could be especially profitable: China and Japan. We conclude that China holds excellent prospects for John Lewis and we therefore recommend expansion. Our recommendation for expansion into Japan is more qualified, but we believe that an expansion there would also be profitable. However, market constraints in this country lead us to caution that a more thorough analysis may be prudent before any action is taken. Introduction The John Lewis Partnership is one of the UK’s leading retail businesses with 29 John Lewis department stores, 8 John Lewis at home stores, johnlewis.com, 246 Waitrose supermarkets, 31 Waitrose convenience stores, waitrose.com and business to business contracts in the UK and abroad. John Lewis and Waitrose are two of the strongest retail brands in the UK. John Lewis manages upmarket, large department stores while Waitrose is a chain of upmarket supermarkets and convenience stores. Other services include insurance, broadband and telephone. In this case, we will focus on John Lewis department stores. Neither Waitrose nor John Lewis depends on dominant market share but on distinctive...
Words: 3085 - Pages: 13
...FOREIGN TRADE UNIVERSITY ------------------------------------------------- FACULTY OF BUSINESS ADMINISTRATION APPLIED INTERGRATED BUSINESS JOHN LEWIS’CUSTOMER SERVICE CASE STUDY Student Name : Bang Tran Hai Vo Student ID Number : 1305052015 Instructor : Dr. Cao Dinh Kien Hanoi, October – 2015 ------------------------------------------------- CONTENT 1. Introduction about John Lewis 2. John Lewis – A customer service and the success in keeping customer satisfaction 3. Bad practice of customer service 3.1 Analysis of the causes for bad customer service 3.2 Suggestion and Recommendation 4. Pllog 5. Refferences 1. Introduction John Lewis is a chain of upmarket department stores operating throughout Great Britain. The chain is owned by the John Lewis Partnership, which was created alongside the first store in the mid-1800s. The first John Lewis store was opened in 1864 in Oxford Street, London. The chain's slogan is "Never Knowingly Undersold" which has been in use since 1925. There are 45 stores throughout England, Scotland and Wales, including eleven "At Home" stores, and a "flexible format" store in Exeter. The store in Birmingham is the largest operated by the Partnership outside London. On 1 January 2008, the Oxford Street store was awarded a Royal Warrant from Her Majesty the Queen as: "suppliers of haberdashery and household...
Words: 2026 - Pages: 9
...M00367256 | | Mihaela Palca | M00378081 | | Maedh Marsha Zambrano | M00384704 | | Sara-Sofia Broberg | M00373321 | Seminar tutor | Dinesh Nanayakkara | Time | Monday | 1pm to 2pm | Content 1. Introduction 3 2. Situational Analysis 4 2.1 PEST Analysis 2.2 SWOT Analysis 2.3 Current IMC Analysis 2.4 Competitors Analysis 3. Marketing Strategies 9 3.1 Marketing strategies 3.2 Target Market 3.3 Campaign Objectives 4. Campaign 11 5.1 Theme, Message and Brand Values 5.2 Promotional Tools 5.3 Campaign Budget 5.4 Schedule 5.5 Evaluation 5. Appendices 17 6. References 23 1. Introduction Lidl was founded in Germany as a grocery wholesaler in 1930. Its first shop in the UK opened in1994 and has grown to over 500 shops. This report outlines Lidl’s Integrated Marketing Communications (IMC) plan to raise brand awareness, customer satisfaction and to increase the company’s market share. It is also the start for a new era by introducing an online shopping service which is absolutely crucial to stay competitive in the UK’s grocery industry. Furthermore, by extending Lidl’s Deluxe range the company is responding to the shift in buyer behaviour where more and more middle income shoppers are going to Discounter because of the current economical situation. This report is divided to three parts. The first part shows the PEST, SWOT, Competitors...
Words: 4102 - Pages: 17
...Assessment Task: Outline the strategies and tactics available to one or more hospitality firms wishing to understand their actual and potential customers, the general environment in which they operate, and the competitive environment. Marketing is a coordinated process, which makes the best use of available resources to present a product proposition to a target market in order to attain objectives, and then evaluating how successfully this has been done. According to Malcolm McDonald, it is the management process, which identifies, anticipates and supplies customer requirements. According to Quinn (1980) ‘Strategy is the pattern or plan that integrates an organization’s major goals, policies and action (s)...into a cohesive whole’ The business model used to assess the marketing strategies and …is Tesco, Which is one of the largest `retailers in the world. Strategic evaluation tools such as PESTEL, Porter’s Five Forces, and SWOT and value chain analysis have been used by researchers to achieve this aim. Company overview Tesco is among the largest food retailers in the world with revenue in excess of £54 billion in 2009 and employing over 530,000 people. They operate approximately 6,784 stores in 12 countries around the world. The company operates primarily in the USA, Europe and Asia and their Head Office is based in Hertfordshire, UK. According to Data monitor (2012), the commercial network portfolio of Tesco comprises: over 1,547 Express stores which sell approximately...
Words: 3022 - Pages: 13
...English Wine Week Direct and Digital Marketing Plan Team Sunflowers - Team code 2114-03. Team code 2114-03. Executive Summary For English Wine Producers we propose the following objectives to get the most out of their English Wine Week: • • • • Increase the number of visitors attending the vineyards during the week To sell at least 65,000 bottles throughout the week To create a functional database upon which consumer data can be used in the future Increase awareness of the week through promotional activities A specific action plan is set to meet the objective targets. All activities will be through off-trade retailers and targeting consumers in the ABC1 categories predominately in the South East of England. Due to targeting these consumers we aim to create a premium perception of our product to take advantage of slumps in sales of Champagne. We aim to generate a vibe of interest from our campaign, advertising and events in which people want to get more involved with wine and events orientated around it. For instance through our created app GPS will locate local wine events, vineyards and merchants that sell English wine, and customers will be able to use this at will. Currently English wine have 1785 consumer details from details given to them from vineyards. Database software will be purchased so that EWP can collect data from their consumers so that in the future they are able to retain the consumers. The media which will be used has been selected as we feel that...
Words: 9012 - Pages: 37
...© MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED ML00001-041/Published 12/2011 Page | 1 OVERVIEW Catalyst Tesco is the largest retailer in the UK and dominates the UK food and grocery market, accounting for almost a third of all grocery sales. This case study examines the factors that have led to the growth of the company as the UK’s number one retailer. Summary In 1995, Tesco overtook Sainsbury’s to become the UK’s largest retailer. Since that time the company has grown from strength to strength, widening its lead year on year. The unrivaled success of the Tesco Clubcard in building customer knowledge and generating loyalty has been fundamental to the rise of Tesco. The company has created a powerful brand and a number of valuable sub-brands including store, product and service brands. Tesco’s grocery product brands tend to center around a three-tier branding system, allowing the company to appeal to a mass market. Tesco has been a forerunner in the price competitive environment of the UK food and grocery market, utilizing its economies of scale to lead price wars with other supermarkets. The company has grown inorganically, buying out various independent grocers and supermarket chains over the years. The wide range and sheer number of stores has been a significant factor in driving sales growth for the company. Tesco has diversified from traditional food retail, selling a wide range of products including clothing, electrical...
Words: 4232 - Pages: 17
...MBA 437: MARKETING CASE ANALYSIS Group 5: Case 5: Promotion Decisions MAKING LOYALTY PAY NAME STUDENT ID Nancy Kumari S11013306 Saher Buksh S01007626 Aditya Raniga S11052046 Table of Contents CASE BACKGROUND 2 NECTAR 2 Nectar Promotions: 3 SAINSBURY 4 Therefore the aim of this case analysis is to find out: 4 CUSTOMER REGISTRATION 5 TWO METHODS OF REDEEMING POINTS 5 COMPETITION IN THE UK GROCERY RETAIL INDUSTRY 6 COMPARISION WITH COMPETITORS 7 SITUATIONAL ANALYSIS 8 CONSUMER PERCEPTION OF NECTAR PROGRAM 8 SPONSOR PERCEPTION OF NECTAR PROGRAM 9 SHOULD SAINSBURY CONTINUE WITH NECTAR? 10 SHOULD SAINSBURY HAVE ITS OWN LOYALTY PROGRAM? 12 SHOULD SAINSBURY DISCONTINUE WITH THE CURRENT LOYALTY PROGRAM & DIVERT FUNDS TO NON-LOYALTY PROGRAMS 14 CUSTOMER LOYALTY PROGRAM IN FIJI 16 RECOMMENDATION 17 CONCLUSION 20 BIBLIOGRAPHY 21 CASE BACKGROUND NECTAR • The Nectar loyalty program is the largest loyalty program in Britain. • It was launched by Loyalty Management UK (LMUK and chaired by Air Miles co-founder Keith Mills). • Nectar opened for business in 2002. • With reference to various individual retail loyalty programs, Keith Mills,Gierkink, and further members of the LMUK team undertook the decision to search for an assembly of retailers who had their individual reward programs however were not content with their performance and could enhance their performance by combining with a multi partner loyalty scheme. ...
Words: 3004 - Pages: 13
...Impact of the West London Tram on West Ealing A submission to Transport for London from West Ealing Neighbours Introduction West Ealing Neighbours is a newly formed residents group for the West Ealing area. Its draws its membership from people who live and work in West Ealing along with some who make regular use of the shops and other facilities in the area. We had our inaugural public meeting in April that was attended by over 70 members of the public. At this meeting our primary topic was the impact of the tram in West Ealing. Our aim was to provide a forum for local people to hear at first hand the arguments for and against the proposed tram. Many concerns about the effect of the tram on West Ealing were raised at this meeting. At the end of the meeting we asked for a show of hands about taking the step of talking to TfL about these concerns. The show of hands was overwhelmingly in favour of West Ealing Neighbours raising these concerns with TfL. With this mandate in mind, we have produced this short paper outlining the concerns of West Ealing Neighbours and other members of the public who attended our meeting. Summary of concerns Our concerns are grouped under the following headings: • Deterioration in north south access for road and bus traffic and greater congestion at the Lido Junction • Damage to an already declining shopping environment on West Ealing Broadway • Why is it necessary to divert road traffic in...
Words: 2074 - Pages: 9
