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Built to Last

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Book Review of Built to Last (Best of the Best)
Built to Last: Successful Habits of Visionary Companies is a book written by Jim Collins and Jerry I. Porras.. It was published in the Year 1994. This Book is a result of Six year research project how visionary companies are established.
While reading this book, I found that there are 2 objectives No.1 to learn the characteristics of Visionary companies 2. To highlight the practical and analytical and logical approach of doing a research so that they influence the practice of management. This Book will also be helpful for those people who have a certain vision in their minds of establishing their business. The research is based on true and practice examples with thorough research work. It is said to be one of the most influential books with respect to management.
In the 1st Chapter Best of Best it clearly defines what a visionary company is. According to Author the company is a visionary company who has a clear mission of making money and making people happy. It is also combined with core values and pertaining big goals. He also says that that they are established before 1950’s. , well admired by knowledgeable people, have gone through multiple product or service life cycles. I completely agree that a visionary company has to have clear goals and the ability to sustain them. But it is not necessary that it should be established before 1950. There are visionary companies that established after 1950. For example Reliance Industries, It was founded in 1966 and is listed among top fortune 500 list of world’s biggest companies in terms of revenue, In other words visionary companies need not be very old companies, It may established in after 1950 also. They have listed 18 companies which were established before 1950 and compared them with comparison companies. Many of the comparison companies were solid performers. They

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