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interoffice memorandum

|to: |Chris Wall |
|from: |payal sharma |
|subject: |About kellogg’s |
|date: |September 28, 2015 |
|cc: |Payal sharma |
| | |

Dear Mr. Wall,

I am writing about Kellogg’s uses research to contribute to the developments its quantitative market research involves finding numerical data in Kellogg’s.

Kellogg’s quantitative data is generally collected from large samplers and is easy to analyze to see how many people like to have Kellogg’s for there breakfast. With method of this will be doing samples in stores and taking people word of mouth to see if they have liked the product or disliked it. Also I will be doing online questionnaires to also collect date from that. The step by step information they need to follow in order to make a successful business.

Qualitative and quantitative the opinions that the customers would have of the product. Why Kellogg’s want to do research on the product before they sell it to the customers. A larger sampler of the product for example Kellogg’s would do samples in store to see who likes which product. They would question customers on how often they eat this product, who eats it in the house hold and do you eat it everyday.

Primary Kellogg’s

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