This aspect of our marketing plan focuses on the strategic planning of sweet frog frozen yogurt to make it a successful business. There are three areas that we will discuss: mission statement, financial and nonfinancial goals, and competitive advantage.
Mission Statement
To provide a healthy taste snack that is not only good for you but is also a taste and quick way to quench your sweet tooth.
Goals
Non-Financial: 1. To create the best frozen yogurt experience you've ever had. 2. Be the healthiest snack that a person can eat quickly. 3. Create unusual combinations with frozen yogurt and different delicious fruits, candies, and so much more. 4. Every time someone comes in make them feel the love and warmth as if they were at home.
Financial:
1. Sell high quality food at a reasonable price. 2. Expand the company to more than 15 states, each year try to gain another state. 3. Create a demand even during the winter season. 4. Bring in more flavors of yogurt and different toppings to keep customers happy.
Competitive advantage
Sweet Frog is going to be the healthiest sweatiest snack that a person can eat. Not only does Sweet frog offer a variety of different yogurts, they also offer a different variety of toppings. Sweet Frog can offer everyone a chance to come in and enjoy there delicious yogurt and toppings. Sweet Frog is also founded on the principles of Christianity and our belief in bringing happiness and a positive attitude into the lives of our consumers. At sweet Frog, F.R.O.G stands for Fully Rely on God – and we hope to be an example of that in every community! Sweet Frog is easily found just look for the big pink sign with the lime letters and a frog and come on in and enjoy the best yogurt experience of your life.
Situational Analysis
The SWOT (Strength, Weakness, Opportunities, and Threats) analysis provides a brief description of the present environment in which Sweet Frog is operating. This is a quick overview of our position among internal and external forces influencing our operating strategies.

Internal Force | Strengths | Weakness | | Excellent service. | Training new employees. | | Inexpensive snack food. | Hiring cost. | | Healthier snack food. | Starting up cost. | | External Force | Opportunities | Threats | | Variety of different yogurts and toppings. | Competitor steals ideas. | | Service all year around. | Sales could drop during winter and fall time. | | Excellent and convenient location areas. | Not accessible to individual who don’t know area. | |