...and preforming acrobatic movements around what seems to be a strong and graceful bull. The painting has been named the ‘taurokatharpsia’ translated as bull games. The bull symbolized power, male fertility and strength all attributes that have been associated with King Minos a famous ruler of Knossos and step father to the monstrous Minotaur. This piece of artwork supports claims that the bull was a sacred animal for the Minoans as evidenced by other artefacts found at the site. Rituals and religious ceremonies were celebrated in honour of the Bull and they were considered important enough to offer as a sacrifice to the Gods. The relationship between the bull and humans is explored as it could be assumed that to be able to triumph over a bull showed great skill and power on behalf of the boys shown in the artwork. The beautiful wall painting found at the Palace at Knossos gives some insight into who were the Minoans. The wall painting dates back to the Postpalatial period and it depicts young boys playing and preforming acrobatic movements around what seems to be a strong and graceful bull. The painting has been named the ‘taurokatharpsia’ translated as bull games. The bull symbolized power, male fertility and strength all attributes that have been associated with King Minos a famous ruler of Knossos and step father to the monstrous Minotaur. This piece of artwork supports claims that the bull was a sacred animal for the Minoans as evidenced by other artefacts found at the...
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...prisoners of war. Prisoners of war, as the name suggests, is the enemy personnel caught in the war, but why it is so special it? It has God trieth sensible. It is silent in the noble; it is also equality of life care. This article describes in times of war, the German occupation of Belgium, just appointed Maj. Krupp received the command of General Liszt: his shot hit one of the generals right eye blind bull named "Knight may be Major shrink because of the Bulls sanity. The generals would let his guard dog "Wolf" and Bulls "get along", but they became the same boat brother. An animal people in general wisdom, will enjoy the special treatment of military personnel, will make everyone respected. Incredible! Who would have thought that a military dog was hit by the bull conquered? ! Perhaps because the Bulls that good and kind, he did not give the wolf the fatal blow. Who would have thought that the two animals actually desperate to care for each other. Moment the wolf will be hanged, bulls regardless of their own safety to rescue the wolf, bullets moment to go to the the Bulls "Ben" Wolf jumped up, sacrificed. The people were all shocked by this sudden scene. Also the conscience of mankind, as a leader of the masses, the generals and merciful, he will understand the truth of the world from the eyes of a cow. Read the generals put down the guns, I am pleasantly surprised, to be moved to whom warm. Is the love and affection of the heart, they would not have the heart to look at...
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...releasing creative expression. From long ago artist have used their creativeness to tell stories and invoke feelings of pleasure. Also art has been a way of understanding people and the way they lived and what they did in their time. "Hall of the Bulls"," Bull-Leaping", and "Interior of the Tomb of the Leopards" are three art pieces that tell the history of its time. The "Hall of the Bulls" was created between 15000-13000 BCE. This painting was done on the wall of a rock in a cave. It is considered the Stone Age style. The subject of this painting is animals primarily bulls. According to Gardner's Art through the Ages historians wondered why the painting consists only of animals. It was later thought that it was a way of having power or control of the animals. The cave in which the painting is in Lascaux, near Montignac, France. Unlike the "Hall of the Bulls" the "Bull-leaping" painting is near Eastern and Egyptian art. The painting was created around 1450-1400 BCE. According to Gardner's Art through the Ages only fragments of the full composition survive. The remainder is a modern restoration. The style of this painting is Greek Knossos. This painting represents people and animals. It depicts the sport of bull leaping. The people in the painting are very agile and revealed to be able to master the animal. A Minoan artist created this painting. The Interior of the "Tomb of the Leopards" is a mural painting dated between 480-470 BCE. This kind of art...
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...their attractive ads. They use a bull not just for the name; a bull represents something powerful, big, and full of energy. Red means fury, energy, strength power and more. It is also very appealing to the eye, and marketing use this color’s attractiveness as an advantage. All of these ads have a strong use of pathos and ethos, they use stuff and persons with an important well known background, like the Einstein picture, who is famous for his energy theories and they took a good advantage of that, and by adding a little humor they can get more attention. The way they are fighting the war against France is pretty much as trying to make them look more important than France itself, like if France is lost and its dependant from Red Bull. By making war to France, they are getting more fame. All of these pictures contain black and white to make the viewer see the Red Bull drink better than the ad, that way they can know what is first, and then will focus their attention into the picture. Also, they are in black and white because they are telling you how boring everything is without Red Bull, and the drink Red Bull is in its colors blue, red, and silver, meaning that if you drink Red Bull your day will brighten up. In the picture with the old man is lifting into the air with his bicycle, there is other people in the background, and they are still in the ground, they cannot fly, because they don’t have Red Bull. So if you don’t get Red Bull you can’t fly and everyone loves...
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...* Discussion 1: “ Motivation, Personality, and Emotion.” Students will respond to the following: Discuss how could Maslow’s motive hierarchy be used to develop marketing strategy for the following; pick two (2): a. Redkin shampoo b. Dasani bottle water-Physiological c. Blackberry d. Crest Whitestrips e. Chili’s Bar and Grill f. American Bird Conservancy Give an example of how marketers create need and demand. Discuss the ethical issues that are relevant. Explain your reasoning. Describe how motivational conflict might arise in purchasing, patronizing, or giving to the following; pick two (2): a. Greenpeace b. Pruis c. Wal-mart d. Taco Bell restaurant e. Red Bull energy drink f. Home security system * Week 5 Discussion 2 Discussion 2: “ Consumer Insight 11-1.” Students will respond to the following: Discuss how discounting by consumers is related to marketer’s use of the cognitive attitude change strategy of “shifting importance.”< /span> Give examples of situations where loyal customers might be converted by competing brands. Discuss how this insight is related to the difficulty marketers have when trying to get consumers to stop engaging in behaviors that are dangerous for them, such as the use of illegal drugs. * Imagine yourself as a small-business owner with 10 employees. Create a one (1) paragraph memo explaining the training, evaluation, our compensation, and benefits policy of your company. We are pleased...
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...OUTLIER’S REACTION PAPER The book „Outliers‟ is basically are success stories wherein Malcolm Gladwell, a renowned writer, gives practical explanations of how extraordinary people gain success. The stories situated in the book always involve different aspects of success such as the environment, patience and hard work, coincidences and other things happening around. Basically, the ideas give „common-sense‟ answer to the question. These people have succeeded because of the things that surrounds them and not just only by themselves. As stated “It makes a difference where and when we grew up”, this clearly explains that a person don‟t achieve success not only by himself but it matters on the situations and opportunities that lies around him. Gladwell investigates place, time and culture of these success stories in order to come up with practical explanations behind it. This also includes the relevant events that happened in certain period of time where these people are part and been to these events. So in other words, these people have been to certain event in their lives that made them succeed. Gladwell thought of these idea to see the logic about being successful or not, in this case is by asking where these people came from. One way Gladwell explains it is by determining the important events in certain period of time which are based on patterns of birthdates of a group of people such as the Canadian hockey team, Czechoslovakian National Junior Soccer team and the people behind...
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...RED BULL IN INDIA The case has been written by Prof. Rishabha Nayyar, Director, Genesis Institute of Business Management (GIBM) for the purpose of an in-class discussion. The content and data is fictitious and has no relevance whatsoever to any existing brand in the market. The case attempts to drive understanding / application of the marketing concept. Rakesh Singh was sitting in his office waiting for the Board of Directors to call him to the conference room. Rakesh has been appointed a year ago as the CEO of Red Bull India Ltd. and had been given the responsibility of growing the brand. However, a year had passed and the results were not there for showing. Rakesh was carefully looking at everything in his office being very sure that this was probably the last time he would ever see it again! Background Red Bull is a highly successful branding story. The brand came into existence in 1984. The brand was created by an Austrian professional turned businessman Mr Dietrich Mateschitz. The story goes like this -The original inventor of Red Bull energy drink is said to be Chaleo Voovidhya, a Thai businessman. In 1962 he created a drink named Krating Daeng (meaning Red Bull in Thai). In 1982 when Mr Dietrich visited Thailand, he came across this product which helped him to tide over the jetlag very quickly. Impressed by the product efficacy, Dietrich decided to take this product to Europe. He started Red Bull Gmbh with equity participation from Chaleo Voovidhya. By the year 1987...
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...Analysis 2 Customers 2 Competitors 2 Company 2 Red Bull's key internal stakeholders 2 Red Bull's Strengths and Weaknesses 3 Red Bull's brand appearance, personality and reputation 3 Community 3 Marketing Mix 3 Product 4 Price 4 Place 4 Promotion 4 Positioning 5 Bibliography 6 Reference Material 6 Internet Resources 6 Appendix 7 Stakeholders Analysis Customers Athletes – Red Bull is targeted at athletes serious about their sport and personal performance. Red Bull increases athletes performance, concentration and reaction speed. A good example of Red Bulls support of athletes can be seen with the many extreme and high adrenaline events they are sponsoring, such as the F1 Grand Prix, Moto GP, NASCAR, and FIS Ski Championships. Red Bulls support of athletes shows in their slogan of when to drink Red Bull. “Sport is Red Bull’s natural grazing ground. Whenever athletes are in need of wings you can find Red Bull” (Red Bull, 2011) Students – Red Bull is targeted at students looking to gain that additional performance during challenging days in the auditorium. Red Bull increases students’ concentration, improves vigilance, and stimulates metabolism. Students find these qualities appealing and useful when studying hard or playing harder with fellow students and friends. Competitors Red Bull’s main competitors are Monster and Rockstar. All three are market leaders in the energy drinks market, differentiating themselves with taste or by adding ingredients...
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...Primary Focus Regarding the Riding Bull, the primary focus of this film is the characters. Robert De Niro plays the role of Jake LaMotta and plays the character so well, it is as though Robert De Niro lived the life of Jake LaMotta. The characters in this movie were primary focus because they reflect the life of Jake LaMotta and his family; they do not play non-fiction characters. It's rare that a movie with the moniker "based on the life of..." comes across as anything more than sporadically energetic and marginally entertaining. Raging Bull is the perfect counterexample, and a brilliant argument for filmmakers to continue to work in this genre (ReelViews, 2010, para 2). The primary focus on There’s Something about Mary is the plot. The plot in this film is what makes this comedy stand out from other comedy film. The plot in this film builds curiosity to an audience, drawing in much laughter throughout scenes. Without a good plot in this film, it would have been hard to define if this film was funny or not. The sequences of events in this plot are unique and hilarious, drawing much attention to this film. Overriding Purpose Exploring personal growth and change is the overriding purpose in the film the Riding Bull. Towards the end of the movie, Jake LaMotta reflects on his life as he is sitting in a jail cell, reflecting on the mistakes that he made with his wife, brother, and career. Initially in the film, Jake accuses his brother for a lot of his faults saying...
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...IntroductionThe Red Bull energy drink was launched in Austrlia in 1987 by Dietrich Mateschitz. Dietrich Mateschitz grew up in a small village in Styria, Austria. After graduating with a degree in world trade he decided to become a “really good marketing man.” Dietrich Mateschitz met up with Chaleo Yoovidhya at the beginning of 1980s and they decided to start an energy drinks together. Realizing that energy drinks product could have good potential in Western markets, Mateschitz obtained the license to manufacture a carbonated version of Krating Daeng from its Thai owners. Obtaining permission to sell Red Bull in Europe was not easy, as it contained several ingredients whose effects on the human body were untested. However, permissions were eventually obtained, and Red Bull became exceptionally successful in all the markets in which it was launched.It was generally acknowledged that Red Bull's success was the product of the company's innovative marketing efforts. This case study discusses the key strategic challenges that the company faces internationally in the functional drink sector using 12C framework. This case also discuss for either changing or retaining Red Bull current product mix and identify and evaluate the company’s mode of market entry in its non-domestic markets. Finally this case will evaluate the company’s approaches to promotion and distribution and assess to what extent these approaches represent sources of sustainable competitive advantages.II. The key strategic...
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...Executive summary Introduction In 1984 Mateschitz founded Red Bull. Red Bull Energy Drink was first sold on the Austrian market in 1987. Red Bull reached its first foreign markets in 1989 in Singapore and in 1992 in Hungary. In 2008 Red Bull created its own cola, Red Bull Simply Cola. It created a market segment unlike traditional colas, by using only 100% natural ingredients. In 2009, Red Bull extended its product line with Red Bull Energy Shots. Red Bull headquarters are based in Fuschl am See, near Salzburg Austria. Approximately 4 billion cans of Red Bull are consumed each year; the product is available in 160 countries. Red Bull is the leader of the energy drink market and performs an annual turnover of more than 3 billion Euros. As we will see in this report, polemics, nonconformist, genius marketing are, among others, the ingredients that made Red Bull the star product of Energy Drink Segment in the world. For more than 20 years, Red Bull has managed to establish itself brilliantly in the world, which, despite the widespread economic gloom, has always taken a growing interest for this drink. In this report, we will analyse Red Bull and the environment in which the company evolves, its target and positioning trough marketing tools. It will enable us to understand how Red Bull managed to reach its leader position and to think about some recommendations to further improve its strategy. The Product Red Bull is a lightly carbonated drink that enhances mental and physical...
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...drinks. At this time there is no long-term research to report on in regards to energy drinks. What we do know is that these drinks have a variety of ingredients such as ginseng, amino acids, ginkgo, various vitamins, and high amounts of sugar. However, the primary active energy ingredient is caffeine. At this time, the FDA does not regulate the amounts of caffeine that are in these drinks. They suggest that within a 12-ounce beverage serving the amount of caffeine should be 68 milligrams or less. A report published by the Journal of Analytical Toxicology showed that of ten of the most popular energy drinks had as high as 141 milligrams in one 16-ounce serving. The following 12-ounce energy drinks showed, Monster at 120 milligrams, Red Bull at 116 milligrams, and Amp contained 107 milligrams of caffeine. To give a comparison, look at Coke and Pepsi. They only contain between 34 to 38 milligrams of caffeine. Energy drinks have risen significantly in popularity in the last few years with revenues exceeding $3.5 billion a year and growing. One report states that with the new found popularity there are growing concerns of the possible health effects among children, adolescents, and young adults. It states that 30 to 50 percent of America drinks energy drinks. Of this amount they report that one third...
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...MARKET RESEARCH PROJECT BASED ON: RED BULL BY: COLLEEN CHAKAR INTRODUCTION Red Bull is an energy drink that has had a recent impact on today’s market. However, I believe you already know this because even if you haven’t drank red bull at least once in your life, then you know someone that has. It all started in 1982 when a man named Dietrich Mateschitz became aware of products called "tonic drinks", which enjoyed widespread popularity throughout the Far East. His idea to market these functional drinks outside Asia evolved on a visit to Hong Kong. In 1984, Mateschitz founded Red Bull. He fine-tuned the product, developed a unique marketing concept and started selling Red Bull Energy Drink on the Austrian market by 1987. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Since 1987, Red Bull has found its way around the globe and now around 30 billion cans of Red Bull have been consumed, more than 4.2 billion in 2010. The Red Bull headquarters are based in Fuschl am See, not far from Salzburg, Austria. OBJECTIVE There are two main objectives to focus on with a company such as Red Bull. There is the objective of the product itself, and the objective of the company. The objective of the product itself is to increase the consumer’s performance, increase the reaction speed, improve vigilance, and stimulate metabolism. Overall, the main point of Red Bull is to increase the consumer’s energy and improve...
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...Marketing Management 522 Prof. James Frazee Marketing Plan: Actify - Energizing Chewing Gum By: Sarah Riney, Aneri Modi and Purvi Shah 02.24.2011 EXECUTIVE SUMMARY TABLE OF CONTENTS Product Description/ Situation Analysis 4 Mission Statement 5 SWOT Analysis 6 Target Market 7 Competition 10 Cost of Goods Analysis/Pricing 13 Channels of Distribution 15 Advertising/Promotion Programs 17 Financial Overview 20 References 21-22 PRODUCT DESCRIPTION/SITUATION ANALYSIS How many times in a day have you thought that you need to consume an energy drink? And how many times have you stopped yourself from consuming one because of the crash rate and its harmful effects? We would like to introduce you to our product, “ACTIFY”. ACTIFY is a natural, herbal energizing chewing gum. The chewing gum has a natural taste to it with key ingredients such as peppermint, ginseng, guarana, and, acai berry. The energizing gum lasts up to two and a half hours with zero crash rate. ACTIFY is also a sugar free chewing gum and has zero calories. The chewing gum comes in two flavors: Cinnamon and Winter fresh. We have also, designed the energizing gum in such a way that the package that it comes in is also eco-friendly. Our core product, ACTIFY is the only energizing chewing gum in the market. Our product is designed in a way that it will appeal to different target markets ranging from different...
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...“Field of Bull” Realism is all about showing the truth. A realist will try to defend the assumptions that their film ideas are not influenced, but are a true mirror of the actual world. We rarely notice the style in a realistic movie; they often aim for a gritty look, with the idea that if it’s too pretty, it’s false. Their films are about everyday people and everyday situations. At the opposite side of realism, we have Formalism. Formalist directors have no desire to show reality. They want to show their personal vision of the world and how they want their audience to view it. They are concerned with mythical and spiritual truths that can best be represented by distorting the image of reality. Classicism to bring in a third theory is all about ideal storytelling, it lies somewhere in between realism and formalism. (Understanding Movies 5) The goal of a classicist is to tell a story in the best way possible. They want you to get caught up in the characters and their problems, to feel what they feel, but not be distracted by the filmmaking techniques. The two films we screened in class Bull Durham directed by Ron Shelton, and Field of Dreams based on the novel Shoeless Joe directed by Phil Alden Robinson both demonstrate these film theories throughout their movies but in a very different matter. Bull Durham is a great realistic example of what the sport of baseball means to the men who play it. It's all about the dreams, the desire to compete, and the ultimate goal to one day...
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