* Operating Analysis:

* For the Fiscal year of 2012 Dell’s net revenue was $62.1 billion and their net income was $3.5 billion. The company’s cash flow in operating activities was $5.5 billion, with total assets of $29.4 billion. Dell has total number of 106,700 full time and part time employees.

Products:

* Dell provides a wide variety products such as computers, software, networking products, and other hardware components to complete a home or office needs. Dell’s main source of revenue comes from their selling of laptop and desktop’s and then the services offered by Dell comes in a close second.

Competitors

* Dell’s current competitors are Apple, Hewlett-Packard, Sony, Acer, IBM, and Asus. Each of these competitors has continued to improve their products and they provide a higher rated customer service to consumers. Dell spent $856 million on Research and Development the year of 2012, compared to the year prior of only spending $661 million. If Dell would like to keep up with established competitors and up coming competitors they must make a change in their innovative technology.

Suppliers

* Dell’s most recognizable suppliers are Samsung, Xerox, Toshiba, Fujitsu, Logitech, Sanyo, IBM, Texas Instruments, and Sunrise.

Dell’s Business Approach

* Dell market and distributes its products using the direct approach of taking orders from customers. Dell sends customers catalogs and they use direct marketing approach to sell their system. Dell customers are allowed to build their own system the company’s website. Currently Dell does not use a distribution channel for the sale of their products to end-users. Dell relies on their low prices and customer relationships to market and distribute their products.

* Dell’s business strategy is cost leadership, as they rely heavily on their low prices compared to their