...can help contain problems as well as future disasters. McDonald’s, the long-time leader in the fast-food, faced a crossroads in the early 1990s. Domestically, sales and revenues were flattening as competitors encroached on its domain. In addition to its traditional rivals—Burger King, Wendy’s, and Taco Bell—the firm encountered new challenges. Sonic and Rally’s competed using a back-to-basics approach of quickly serving up burgers, just burgers, for time-pressed consumers. On the higher end, Olive Garden and Chili’s had become potent competitors in the quick service field, taking dollars away from McDonald’s, which was firmly entrenched in the fast-food arena and hadn’t done anything with its dinner menus to accommodate families looking for a more upscale dining experience. While these competitive wars were being fought, McDonald’s was gathering flak from environmentalists who decried all the litter and solid waste its restaurants generated each day. To counter some of the criticism, McDonald’s partnered with the Environmental Defense Fund (EDF) to explore new ways to make its operations more friendly to the environment. McDonald’s roots go back to the early 1940s when two brothers opened a burger restaurant that relied on standardized preparation to maintain quality—the Speedee Service System. So impressed was Ray Kroc with the brothers’ approach that he became their national franchise agent, relying on the company’s proven operating system to maintain quality and...
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...[pic] [pic] Charles Pae Quyen Nguyen Jamie Rodman Alexander Perry BSBA 3800 February 24, 2005 Executive Summary The business began with two brothers. In 1937, Dick and Maurice McDonalds opened a small drive-in restaurant east of Pasadena, California. They served hotdogs and shakes. This led to the creation of a bigger drive-in which operated successfully and by 1948, the brothers had a made a fortune they never expected. The brothers realized that hamburgers comprised of 80 percent of their sales and closed their doors to re-evaluate their business model. The same year, in 1948 the model was about affordable dining for family who wanted to eat out. The “Speedy Service System” was also implemented that included an assembly line of sorts, a nine-item menu, and an all male staff. The operations were proven successful in 1952 ad the first franchise was sold to Neil Fox who opened a restaurant in Phoenix, Arizona and created the well-known golden arches of McDonalds. Fox had huge success with the store and the brothers were reluctant at first to begin a national franchise system, but soon realized that too many copycats were creeping up and they needed an advantage and a head start. Ray Croc joined the team as the exclusive franchise agent in the United States. Some of the problems and challenges facing the company is the increase in competition, poor management, bad marketing, and lack of response to the changes...
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...The Coca-Cola Company Struggles with Ethical Crises "Coca-Cola has the most valuable brand name in the world and, as one of the most visible companies worldwide, has a tremendous opportunity to excel in all dimensions of business performance" (Ferrell, Fraedrich, & Ferrell, 2008). However, as proven in this case study, Coke has a lot on their plate as the biggest brand name in the world. Ethical issues throughout different aspects of the company, and with multiple leadership changes in the last ten years, Coke has some catching up to do. The company has been involved in racial discrimination, misrepresenting market tests, manipulating earning and disrupting long-term contractual arrangements with distributors. Neville Isdell, the new president of Coke is currently working to improve their reputation cause by some of the problems presented next. The Coca-Cola Company Struggles with Ethical Crises Coca-Cola History Coca-Cola is the world's largest beverage company that operates the largest distribution system in the world. This allows Coca-Cola companies to serve more than 1 billion of its products to customers each day. The marketing strategy for Coca-Cola promotes products from four out of the five top selling soft drinks to earn sales such as Coke, Diet Coke, Fanta and Sprite. This process builds strong customer relationships, which gives the opportunity for these businesses to be identified and satisfied. With that being said, customers will be more willing to help...
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...Parol Evidence Rule: If agreement in writing, presumed that writing contains all terms. Any oral statements will not be admitted as contractual: (Mercantile Bank of Sydney v Taylor) The P.E.R only applies if the written contract appears to be a complete record the agreement. -But partly written, partly oral contracts are an exception (Van Den Esschert v Chappell) *P.E.R was not applied due to the comment made was not in the written agreement, therefore the complete agreement consisted of the written contract PLUS the verbal assurance. If contract signed: * Parties bound even if did not read the document: (L’Estrange v Graucob) * Unless the signed contract was misrepresented: (Curtis v Chemical Cleaning & Dye Co) If a representation or promise is not a term of the contract, it is not a breach of the contract if the representation is false or the promise is broken. What is enforceable is: * A Breach of a collateral contract * A misrepresentation * A contravention of the ACL Parol Evidence Rule: If agreement in writing, presumed that writing contains all terms. Any oral statements will not be admitted as contractual: (Mercantile Bank of Sydney v Taylor) The P.E.R only applies if the written contract appears to be a complete record the agreement. -But partly written, partly oral contracts are an exception (Van Den Esschert v Chappell) *P.E.R was not applied due to the comment made was not in the written agreement, therefore the complete agreement...
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...forecast In 2014, the global fast food market is forecast to have a value of $239.7 billion, an increase of 19.2% since 2009. Market volume The global fast food market grew by 3.9% in 2009 to reach a volume of 208.1 billion transactions. Market volume forecast In 2014, the global fast food market is forecast to have a volume of 248.7 billion transactions, an increase of 19.5% since 2009. Market segmentation I QSR is the largest segment of the global fast food market, accounting for 70.9% of the market's total value. Market segmentation II Americas accounts for 47.4% of the global fast food market value. Market rivalry While particular segments of the fast food market can be concentrated - for example, the burger segment is close to being a Burger King / McDonald's duopoly - the market as a whole is fairly fragmented, with many independents as well as larger chains. Global - Fast Food ©...
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...Contact: Prepared by : ACCA Registration no : Word count : Submission Date : 7485 words Table of Contents Part One: Introduction and Overall Framework of the Research ................................................................. 4 Introduction .............................................................................................................................................. 4 Topic Selection and reasons for its selection............................................................................................ 4 Company selection and reasons for its selection ..................................................................................... 5 Aim of the Research Report ...................................................................................................................... 5 Research Objectives .................................................................................................................................. 5 Research Questions .................................................................................................................................. 6 Research Approach ................................................................................................................................... 6 Part Two: Data Sources and Business and Accounting Techniques.............................................................. 8 Sources of information for research work .....................
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...www.hbr.org To get at the roots of profitdestroying complexity, companies need to identify their innovation fulcrum, the point at which the level of product innovation maximizes both revenues and profits. Innovation Versus Complexity What Is Too Much of a Good Thing? by Mark Gottfredson and Keith Aspinall Reprint R0511C To get at the roots of profit-destroying complexity, companies need to identify their innovation fulcrum, the point at which the level of product innovation maximizes both revenues and profits. Innovation Versus Complexity What Is Too Much of a Good Thing? COPYRIGHT © 2005 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. by Mark Gottfredson and Keith Aspinall Walk into the In-N-Out Burger restaurant on Fisherman’s Wharf in San Francisco, and one of the first things that may strike you is the number four. Four colors: red, white, yellow, and gray; four cash registers with four friendly faces behind them; and just four items on the menu. You can buy burgers, fries, shakes, and sodas. All the ingredients are delivered fresh to the store, where they’re prepared in the open kitchen behind the cashiers. You’ll see a few folks eating at the restaurant’s tables or tucking into their food outdoors on patio benches, but most customers come in with a handful of cash—no credit or debit cards, thank you—and head back out with their meals. Four is In-N-Out Burger’s innovation fulcrum—the point at which...
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...Guilherme Karaoglan MBA 509: International Business Management Dr. Sivakumar Ventakaramany Individual Research Project McDonalds in Brazil November 24th 2013 McDonalds Introduction McDonald's is a company responsible for an international fast-food chain, being the second largest network in the world in the area, just behind Subway network. The term also refers to the brand of this company, which transcends and reveals inserted in contemporary mass culture. The network was founded in April 1955 in Illinois, USA. It currently sells about 190 burgers per second in the world, with a new store being opened every ten hours. Between 1955 and 1993, its 14,000 stores sold 80 billion sandwiches. Alongside brands like Coca-Cola McDonald's is considered one of the most widespread international symbols of capitalism. Its most famous product is the sandwich known as Big Mac. (http://pt.wikipedia.org/wiki/McDonald's) Arcos Dorados, the largest McDonald's franchise in the world, added profit of nearly $ 20 million in the third quarter of this year. In Brazil, the network operation achieved sales of 444.5 million dollars, similar to that achieved a year earlier amount. The Brazilian market represented, between the months of July to September, 44% of total company revenues, which totaled revenues of $ 1 billion in the period, up 6.2% compared to 2012. Currently, Arcos Dorados has almost 2,000 restaurants, 2,157 dessert centers and 344 McCafé units operating in 20 countries where it...
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...Table of Contents The Impact of Globalisation on Multinational Companies 2 Introduction 2 McDonalds’ Introduction 3 Globalisation and McDonald’s 3 Globalisation strategy of McDonald 5 1. Think Globally but Act Locally 7 2. Pricing 8 3. Advertising/Promotional strategies 8 4. Social responsibility 9 Challenges for McDonald 10 Conclusion 11 Reference 12 The Impact of Globalisation on Multinational Companies Introduction Globalization is a term used to describe the trend of growth; trade practices between undertakings perform beyond the geographic and economic boundaries, so that they exist (Waters, 2001 Brinkman, Brinkman, 2002). Globalization is used to describe the nature of the dominant international trade and business, as they are no longer limited to serving specific groups of consumers in the country (Levy, Hammond and Gross, 2003), the globalization of the increase is due to the expansion of economic and capitalist drive to achieve growth, and taking existing resources , improve the degree of efficiency of the operation. Thus, globalization is also very closely related to the outsourcing companies seeking to existing units, the production moved to another country, economically sensitive wage labour. A typical example of this is the first McDonald's in 1955 as a company in California, opened in 2013, is now in 195 countries and has more than 30,000 restaurants. This process, because it is difficult to control, some multinational companies responsible...
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...entrants and a high threat of substitutes. Buyers have a high degree of bargaining power and suppliers have a moderate degree of bargaining power. The restaurant industry is highly competitive and experiences intense rivalry. In terms of macro-environmental factors, emerging markets around the world over are having an impact on how restaurants execute strategy both domestically and abroad. The growth of the middle class in emerging markets, such as China and India, presents a new demographic and an opportunity for quality growth in an industry that is simultaneously experiencing levels of maturity in the US and European markets. Internal analyses of the industry’s top players yields an in depth look into McDonald’s, Yum Brands, Burger King, and Darden Restaurants. McDonald’s is the industry leader in terms of revenues with $89B in 2013 systemwide sales, more than double of nearest competitor...
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...What is ‘globalisation’ and is it good for society? This essay explores the concept of globalisation and whether it is beneficial to society. The essay will consist of the introduction, conclusion and three sections. Section one will define the main terms. Section two will explore the advantages of globalisation and section three considers the criticisms of globalisation. The main thrust is presented, as globalisation is good for society even though it does have some significant and dire consequences. This section looks to explore what globalisation is and define the main terms within the question. Globalisation is an abstract and complex idea; therefore it is difficult to have one general definition of the term. For some people globalisation refers to Americanization whereas to others it refers to integration of the world’s economies into one central global economy. (Pavcnik N. , 2011)The Oxford Dictionary defines it as ‘the process by which businesses or other organizations develop international influence or start operating on an international scale.’ (Dictionary, 2012)There are however various factors, which are influenced by globalisation and each of these would provide different definitions of globalisation. These factors are political, economic, social, cultural and technological factors all of which help establish links between nations. (Webster, 2009)Furthermore it is also difficult to categorise the globe as one general society. Each society differs from one another...
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...BUS 2043 BUSINESS MANAGEMENT TABLE OF CONTENTS NO. | CONTENTS | PAGES | 1. | 1.0 Introduction of business management | 3 | 2. | 2.0 Background of the company 2.1 Type of company 2.2 Company structure 2.3 Products and services | 4-9 | 3. | 3.1 Organizational Environments and Cultures 3.1.1 General Environment 3.1.1.1 Economy 3.1.1.2 Technological Component 3.1.1.3 Sociocultural Component 3.1.1.4 Political Component3.2 Ethics and Social Responsibility3.3 Organizational Strategy 3.3.1 Five Industry Forces3.4 Designing Adaptive Organizations 3.4.1 Departmentalization | 10-18 | 4. | 4.0 Describe how the organization implements the selected topic in its operations.4.1 Organizational Environments and Cultures 4.1.1 General Environment 4.1.1.1 Economy 4.1.1.2 Technological Component 4.1.1.3 Sociocultural Component 4.1.1.4 Political Component4.2 Ethics and Social Responsibility4.3 Organizational Strategy 4.3.1 Five Industry Forces4.4 Designing Adaptive Organizations 4.4.1 Departmentalization | 19-25 | 5. | 5.0 Conclusion5.1 Summary of the analysis | 26 | 6. | 6.0 List of References | 27-28 | 1.0 Introduction As everyone knows that it is not easy to start up a Business and also manage a Business well because started up a Business need to go through a lot of challenges from different...
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...Report Macdonald’s 1.What are the chief economic and business characteristics of the fast-food industry? First, fast food restaurants represent one of the largest segments of the food industry. In 2003 sales for US consumer food-service market totaled approximately $408 billion. The sandwich sales represented $64 billion and the future growth in this segment was expected to be only around 2% annually. McDonalds and Burger King were the earliest and most aggressive hamburger chains to begin to expand around the world. Lasr few years , there was an explosive growth in foreign markets offset slowing growth in the United States and with the economic downturn, more people are cutting back on how much they spend when eating out, and therefore, are turning to fast food restaurants. 2.What does your 5-forces analysis of the fast-food industry tell you about the competition facing McDonald’s? With the Porter 5 forces model we identify that in general MacDonald and its competitors (Burger King, Wendy’s, Hardee’s, Jack in the Box, Sonic) are active in making fresh moves to improve their market standing and business performance by introducing innovation in their product and launching a lot of outlets. With those substitute products competitors need to compete on price and convenience Secondly, buyers are more focusing on value and healthy foods = it can force McDonald and its competitors to offer product innovation to attract buyers and match with buyers requirements...
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...------------------------------------------------- Final Communications Plan Prepared for: Kentucky Fried Chicken Prepared by: Meaghan Jordan Date: 13 May 2010 ------------------------------------------------- CCT 667: Contemporary Corporate Communications ------------------------------------------------- Professor A. Hoffman I. Executive Summary As outside council to Kentucky Fried Chicken, a Yum! Brands company, I was asked to consult on the branding crisis plaguing the popular fast food chains in the United States market. The public identity of Kentucky Fried Chicken has been on shaky ground for the past five years. The inconsistent branding and products have caused market share values and annual revenues to consistently decrease. The primary constituent, the consuming public, has been left to decipher the mixed messages presented by the Kentucky Fried Chicken brand. Through the implementation of a three-phase strategy, Kentucky Fried Chicken will be able to reestablish itself as a profitable leader in the fast food chicken industry. The design of a logo and company name, in conjunction with a healthy menu that properly embodies the meaning of the brand will be the key to a clear identity. The final piece of the equation requires a comprehensive, nationwide advertising plan to re-launch the contemporary and comprehensible identity of the Kentucky Fried Chicken brand. II. The Company The American fast food chain Kentucky Fried Chicken (KFC) was...
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...CHU HAI COLLEGE OF HIGHER EDUCATION 2010-2011 SEMESTER 2 BBA 353 STRATEGIC MANAGEMENT Group Case Study Project The Coca-Cola Company Tsang Hoi Ki Chan Ho Yin Fung Tsun Wai Chan Ka Po Yuen Sze Wing Chan Tai Hoi Yan Yue Kan (200826001H, (200826002H, (200826004H, (200826019H, (200826020H, (200826027H, (200926024E, FNE) FNE) FNE) FNE) FNE) FNE) FNE) Abstract This paper is a strategic analysis of The Coca-Cola Company (Coca-Cola), a leader in the beverage industry. Coca-Cola, the world’s leading soft drink maker, operates in more than 200 countries and owns or licenses more than 500 brands of nonalcoholic beverages. The company faces challenges in today’s market because of market changes, socio-economic changes and globalization. An external analysis of the soft drink industry is performed to understand the impact of environment. An internal analysis of Coca-Cola is performed to understand the internal capabilities. The conclusion of this case study emphasizes that the company needs to reduce its dependence on carbonated beverage and diversify its product portfolio into the noncarbonated sector to remain competitive. 2 Table of Contents Abstract .............................................................................................................................. 2 Section 1: Introduction ................................................................................................... 5 1.1 1.2 1.3 Mission and Objectives ..........
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