...is food that can be prepared and served very quickly. A typical fast food meal in the United States includes a hamburger, French fries, and a soft drink. Out of all of the fast food restaurants in the United States, there are two companies that comes to mind that are the biggest chains in the country. Those two fast food chains are Burger King and McDonald’s. These two companies own more than half of the fast food market in the U.S. With that said, in the past couple of years there has been concern over the obesity rate in the United States. People believe that fast food is a factor because of how easy it is to get it and the price range of it. Because of the perceptions of fast food, every one is looking to the biggest fast food chains to set the example and make their menus healthier. McDonald’s and Burger King are the two fast food chains trying to convert their menu to provide healthier foods, each in their own way. Before looking at the menus of both fast food chains, one has to understand the history. What made them who they are today? How was it created? When did it go public? The first restaurant is McDonald’s. In 1937, Patrick McDonald opened “The Airdome”, which was a food stand in Monrovia, California. Hamburgers were ten cents and all you can drink. In 1940, his two sons, Maurice and Richard, brought the food stand from their father and moved the entire operation 40 miles and changed the name to “McDonald’s Bar-B-Q” and served 25 barbecued items on their menu...
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...Fast food is currently one of the biggest businesses in the United States due to the hectic schedules that the average person has to deal with. It is often necessary to grab food on the go because there just isn’t enough time to cook at home. This is the main reason behind the tremendous success of fast food giants such as McDonalds and Burger King. McDonalds, a company formed in California to provide fast food at a high volume in a very short amount of time, is currently the industry leader. Its main competitor Burger King was formed with a different objective in mind. It was a place where you could have anything made your way in a short amount of time. The main factors driving both these companies were figuring out the best way to staff their stores and setup production lines in order to meet their volume and time goals. In doing so the store managers also had to figure out the best way to predict hourly sales figures and then use this to set up the store in an efficient manner. Burger King had a bit of a harder time dealing with these factors due to the customizable aspects of their operation. The problem that both companies encountered was the best way to staff for full efficiency and optimization while keeping costs low and structuring the food making process for maximum efficiency. The companies must come up with a track and analyze historical data. Any staggering changes in either direction in hourly sales figures will most likely lead to a long customer waiting...
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...current positioning strategies in McDonald A. Price differentiation Both McDonald and Burger King have the special value meal. But there are more discount offers in McDonald which are shown in following table. McDonald | Burger King | * Specific meal are $20 from 5 to 9p.m | * Value menu | * Amazing value menu | | * Relax and refresh value card | | Despite the more special offer, the regular meals in McDonald are between $25 to $30 while the value meals in Burger King are between $25 to $35. It can be seen that the regular meal in McDonald is even cheaper than the value meal in Burger King. B. Channel differentiation McDonald has larger coverage and greater convenience than in Burger King. Refer to the below table, it is seen that the channel in McDonald differentiate Burger King. McDonald | Burger King | * 218 branches in Hong Kong | * 15 branches in Hong Kong | * 104 branches have 24 hour Mc tonight service | * Only 1 branch has 24-hours service | * 24 hour McDelivery Service | | C. Product differentiation McDonald has larger variety of the products than that in Burger King. The products in McDonald are fresh and innovative that fulfill with teenagers’ expectation who desire for freshness while the products in Burger King has smaller range. New products are as follows: McDonald | Burger King | * Le grand * Hotcakes Deluxe Breakfast * Grilled chicken burger, quarter Pounder with cheese...
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...Mcdonald Positioning Strategies 1. Review the current positioning strategies in McDonald A. Price differentiation Both McDonald and Burger King have the special value meal. But there are more discount offers in McDonald which are shown in following table. McDonald | Burger King | * Specific meal are $20 from 5 to 9p.m | * Value menu | * Amazing value menu | | * Relax and refresh value card | | Despite the more special offer, the regular meals in McDonald are between $25 to $30 while the value meals in Burger King are between $25 to $35. It can be seen that the regular meal in McDonald is even cheaper than the value meal in Burger King. B. Channel differentiation McDonald has larger coverage and greater convenience than in Burger King. Refer to the below table, it is seen that the channel in McDonald differentiate Burger King. McDonald | Burger King | * 218 branches in Hong Kong | * 15 branches in Hong Kong | * 104 branches have 24 hour Mc tonight service | * Only 1 branch has 24-hours service | * 24 hour McDelivery Service | | C. Product differentiation McDonald has larger variety of the products than that in Burger King. The products in McDonald are fresh and innovative that fulfill with teenagers’ expectation who desire for freshness while the products in Burger King has smaller range. New products are as follows: McDonald | Burger King | * Le grand * Hotcakes Deluxe Breakfast * Grilled...
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...“Who is helping to Reduce America’s Belt Size- Burger King or McDonalds?” Christine Jefferson Com/155 April 7, 2013 Dr. Gray “Who is helping to Reduce America’s Belt Size- Burger King or McDonald’s?” With 1.6 billion over weight adults, and 400 million obese, it is imperative to know what is in the fast food that is consumed today. McDonalds and Burger King both serves the Grilled Chicken Caesar Salad, the Ranch Grilled Chicken Wraps, and the Classic Grilled Chicken Sandwich. This paper will compare the nutritional value of McDonald’s and Burger King. The grilled chicken Caesar salad is served at both McDonalds and Burger King. The grilled chicken Caesar salad served at McDonalds has 27 grams of protein, and the carrots provide A, C, K, and B vitamins that are essential for our bodies. The grilled chicken Caesar salad also contains 10 grams of carbohydrates, 6 grams of sugar, and 32 grams of fat, which are unhealthy for our bodies, and can cause obesity and heart disease (McDonalds.com 2012). As a result, cardiovascular diseases are the number one cause of death globally, with over 17.5 million deaths each year (30 percent of all deaths). Food provides the chemicals we need for activity and body maintenance. The body cannot synthesize or produce certain essential nutrients; we must obtain them from the foods we eat (Donatelle, 2011). Carbohydrates, fats and proteins are the nutrients that give the body the energy it needs. The serving size for the grilled chicken Caesar...
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...Abstract McDonalds, Burger King, and Jack in the box have two things in common. They all are fast food restaurant and they started off selling burgers. Today all three restaurants is popular and offers the same product but the taste value propositions and is what separates each of them from being exactly alike. Value propositioning is “The full positioning of a brand- the full mix of benefits upon which it is positioned.” For any business differentiating themselves is just as important as serving their customers. For fast food chains such as; Mc Donald’s, Burger King and Jack in the Box of course they share similarities but they also have distinctive differences. Such as McDonald’s donates proceedings from their happy meals to a charity, Burger King charbroils their hamburgers and Jack in the Box has an ad pitchman named Jack. Fast-food restaurants and their value propositions Before McDonald’s started serving breakfast and coffee was known for being cheap and affordable. With over 31,000 restaurants, serving nearly 4.6 million customers daily, McDonald’s is the world’s leading fast food chain. McDonald’s opened in 1955 and opened its first foreign restaurant in 1967, just eleven years after opening its doors, and it wasn’t until 1983 that Mu nuggets were introduced. “I’m loving it” is just a mere reflection of McDonald’s success. Their slogan/proposition almost “ensures” that no matter what you order you’ll be satisfied. When it comes to being different McDonald’s is...
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...Fast-Food Feast Case Study (Burger King vs. Taco Bell) University of Phoenix OSC 301 – Operations Management Professor Alan Boyer September 21, 2009 Fast-Food Feast Case Study (Burger King vs. McDonalds) The research to answer the questions to this Fast-Food Feast Case Study was done abroad in two different countries. The first was Burger King on a military base in Stuttgart Germany and the other was McDonalds out on the economy in Tbilisi, Georgia. Having data from two different countries will better suit how similar and different Fast-Food joints are across the globe, even though it is from a small scale. How are in-store orders taken? Orders from both places were taken by an individual behind the counter and entered into the computer / cash register. This data was then sent back to the cooks in the back who make the burgers to start the order. Burger King however, would repeat your order to you as well as say it over the microphone to the back even though it was not a special order. McDonalds did not do this. Are the hamburgers prepared to order, or are they prepared ahead of time and delivered from a storage bin? The hamburgers at Burger King were prepared to order, however I believe this is true as it was the lunch crowd and they never had enough burgers to go around. Burger King could do much better if they would look at what is ordered everyday and be ready for the lunch bunch. Personally I have not gone to that Burger King if the lunch line is too...
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...that I will be conducting my research on and presenting will be in the Fast Food Industry. The two companies are McDonalds and Burger King. Bothe companies are doing well and have shown considerable amounts of profit for the last five years. These companies are ranked No. 1 and No. 2 in the industry. Background Industry A McDonalds- The McDonalds Corporation is the world’s largest fast food chain in terms of sales. McDonalds is a restaurant that specializes in fast food such as; hamburgers, cheeseburgers, chicken, French fries, breakfast items, soft drinks, milkshakes and desserts. McDonalds currently has 31,489 restaurants in 118 countries, and about 80% are run by franchises or affiliates. McDonalds competition in the fast food industry are; Yum! Brands Inc. In order to compete with its rivals, the company focuses on “being better, not just bigger” by making their products more affordable. Background Industry B Burger King- Burger King is the second largest fast food restaurant in the world. Burger King is the original Home of the Whopper, and is committed to premium ingredients, signature recipes, and family-friendly dining experiences. Burger King’s menu consists of hamburgers, French fries, soft drinks, milkshakes and desserts. Burger King competes in the industry by revamping their stores, and increasing their advertisement. History of Company A McDonalds is known as a pioneer in the fast food industry and is best known for their strong branding that is known in 119...
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...financial overview with comments for each financial category reviewed, the a comparison of financial ratio’s between McDonald’s and it rival Burger King derived from their 2009 and 2009 annual reports. Finally a support will be provided based off of all findings. Part One: Company Description The McDonald’s Corporation is a well-known restaurant chain that franchises and operates fast food restaurants worldwide. Reuters (2011) states that each restaurant is operated either by the Company or by franchisees. This includes conventional franchisees under franchise arrangements, and foreign affiliated markets and developmental licensees under license agreements. The company’s mission is to be our customers' favorite place and way to eat (McDonald’s, 2011). Company history McDonald’s history originates in 1940, when it started out as McDonald’s Bar-B-Que by Dic and Mac McDonald. In 1948 McDonald’s was officially founded serving only nine items, which included a 15-cent hamburger. In 1955, Ray Kroch opens his first McDonald’s on April 15. This was the first franchised McDonald’s. It was also the first building to include the Golden Arches. In 1955, the company celebrated it first public stock offering and the rest is history (McDonald’s, 2011). Also, McDonald's has been an Olympic sponsor since 1976 (Reuters, 2011). Organization McDonalds’ Chief Executive Officer...
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...Martha Miranda MGT/230 6/20/12 Kelley Parker Abstract The central thesis of this paper examines the organizational structures of McDonalds, Burger King, and Wendy’s food restaurants. It will examine the comparison and contrast of the organizational structure of McDonalds with Burger King, and Wendy’s Corporations. What functions influence McDonalds, and explains how the organizational design helps determine the structure that best suits McDonalds needs, as a business. Organizational Structure Burgers are one of the most favored junk foods people like to eat from around the world. What a great idea to create a restaurant that gives the best tasting flavors, one of a kind style, and give quality ingredients to meet the demands to deliver fast-food. Many fast-food industries like McDonalds, Burger King, and Wendy’s all share one thing in common, and that is they sell burgers. But they all have different organizational structures that help make them successful. What is the comparison and contrast of the organizational structures of McDonalds with Burger King, and Wendy’s? What makes McDonalds stand out and what are the functions that influence the development of their success? The organizational structure of McDonalds has both vertical and a horizontal structure in its business. In comparison to Burger king and Wendy’s, in all of their websites, they display their menus, promotions, history, careers, and locations on their toolbar. They all give information...
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...McDonalds And Burger King Compare And Contrast Draft Ariel Mosebar COM/155F3 August 23, 2013 Judy Rottsolk University Of Phoenix McDonalds and Burger King remain two of the most popular fast food restaurant choices for those who are looking for food on the fly. Both of these establishments serve a variety of hot sandwiches, fries, and sodas as well as offering some healthy alternatives, such as salads and fruit. However, whether you call it a Whopper or a Big Mac, the components make it a hamburger, that most American of American fast foods. So, In order to choose between them, one must look deeper than the menu. Both Burger King and McDonalds offer their customers quick, easy, and inexpensive meals, but they show marked differences in their approach to food preparation, customer service, and advertising. If one compares the menu boards of Burger King and McDonalds, they he or she will see many of the same items listed: burgers, fries, sodas, chicken nuggets, and sandwiches. In an effort to appeal to those wishing to watch what they eat, salads now appear on both menus. The biggest difference between the restaurants is the way they dress the burgers. While Burger King prefers lettuce, tomato , ketchup and a dollop of mayo, McDonalds reaches back to classic Americana by using ketchup, mustard, onion and pickle. And Again with a nod to healthy eaters, both now offer a selection of salads and wraps that differ mainly in their dressing. But, the differences in each one's...
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...2 big representative brands of American’s hamburgers, burger king and McDonalds, they offer a huge variety of hamburgers, sandwiches, salads and desserts, but they are both known because of their cheeseburger, which is a sandwich consisting in a cooked ground meat with cheddar cheese in a sliced bread roll. When we walk into any these restaurants we usually find many people eating a regular size or big size hamburger with a huge soda and French fries, with many suggestions telling “99 cents cheeseburger” and other catchy suggestions. This doesn’t happen just in Ecuador, it happen around the world specially in America, and the only reason we can find the same scene in any McDonalds or Burger king restaurant is because people look for a quick delicious and cheap meal. Synonym of cheap and quick is “junk food” and it is exactly the term that defines McDonalds and Burger king cheeseburger. When you travel around the world you will find McDonalds or Burger king cheeseburger is exactly the same flavor and it is because everything pass through a freezing proses which make the food loses all its nutrients. Junk food affects directly to your body in short and long term consequences such as: lack of energy, heart diseases, high cholesterol, poor concentration, and obesity. Nutrition facts in both hamburgers are totally different considering McDonald’s Cheeseburger less harmful than burger king’s one. McDonald’s cheeseburger has 300 calories,...
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...Contact: Prepared by : ACCA Registration no : Word count : Submission Date : 7485 words Table of Contents Part One: Introduction and Overall Framework of the Research ................................................................. 4 Introduction .............................................................................................................................................. 4 Topic Selection and reasons for its selection............................................................................................ 4 Company selection and reasons for its selection ..................................................................................... 5 Aim of the Research Report ...................................................................................................................... 5 Research Objectives .................................................................................................................................. 5 Research Questions .................................................................................................................................. 6 Research Approach ................................................................................................................................... 6 Part Two: Data Sources and Business and Accounting Techniques.............................................................. 8 Sources of information for research work .....................
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...Outline I) Intro/Hook Thesis Statement: Although McDonald’s and Burger King are similar; they have evident differences in their advertising models, food and their commitment with the community. II) *Topic sentence 1: McDonald’s and Burger King invest a lot of money in their advertisements. A) Evidence #1: Golden arches, Ronald McDonald, Big Mac, extra cheese and the guy who promote Burger King. III) *Topic sentence 2: Their food seems to be the same, but it isn’t. A) Evidence #1: McDonald’s hamburger weighs less than Burger King’s. B) Evidence #2: Burger King’s beef are 100% pure and they flame-boils their burgers, while McDonald’s fries their beef. C) Evidence #3: McDonald’s cost slightly less than Burger King. IV) *Topic Sentence 3: Their commitment with the community is different. A) Evidence #1: McDonald’s has House Charities and they give away millions of dollars in scholarship, while Burger King’s commitment is to provide good service and products to their clients. V) Conclusion McDonald's vs. Burger King “We see things not as they are, but as we are conditioned to see them” –Gandalf. Far from what we imagined, McDonald's and Burger King have huge differences. Most people perceive them just as the same fast food restaurant with different names. For this reason, “they create debates on which one of them is the superior restaurant” (Jeffrey’s blog, 2012, BK vs MC). Although, they have similarities, their differences become undeniable when we...
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...almost 60 years are McDonald’s and Burger King. McDonald’s was founded in San Bernardino, California by Dick and Mac McDonald and was then reestablished by Ray Kroc in 1955(Nation’s Restaurant News, 2005, p. 2). Burger King was founded in Miami, Florida by James W. McLamore and Dave Edgerton in 1954(Carlino, 1996, para. 2). Both restaurants both sell a lot of the same things to include burgers, fries and shakes, but culturally they are different. McDonald’s mass marketing strategies have turned on family values, cleanliness, friendly service and, more recently health (B&T Magazine, 2012, p. 4). McDonald's vision statement is Quality, Service, Convenience, and Value. These are Ray Kroc’s “Guided Values” and are in embodied in the business ethics of each store (Salva-Ramirez, Winter 95/96, para. 4). The most culturally relevant icon McDonald’s has is its fun-loving clown, Ronald McDonald. He first appeared on television in 1963 and walked in the Macy’s Parade in 1963. Ronald is seen as a good role model for children because constantly smiling and promotes an active lifestyle. Burger King takes a different direction with its marketing promoting the taste of its products. James W. McLamore believed in that” if you served great tasting food, they will come” (Carlino, 1996, para. 8). For those reasons, the company has never shied away from sticking with flame broiled burgers and the slogans like “Taste the King” and “Have it your way”. “Taste the King” is committed to the idea of having...
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