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Burgerking

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How Burger King motivates its people to perform their jobs?
The dissertation investigates the issues of employee motivation in Burger King and McDonald's exploring the factors that influence employees' commitment to work, the perceptions and attitudes of subordinates in Burger King and McDonald's toward management, the expectations and preference of fast food restaurants' staff towards their managers, etc. Literature on the theories of motivation is reviewed. The methods of the research are based on the primary data obtained form focus group interview and questionnaires, and secondary data collected from text books, newspapers, journal articles and the Internet. Conclusions are made about the factors that can influence the motivation of workers in McDonald's and Burger King with reference to employee relationship, communication within workplace and the personality of mangers.

Leading and motivating employees on Burger King:
Employees are considered as the most significant resources in Burger King. Basically, Burger King Company uses three different motivational techniques such as: financial encouragement, non- financial encouragement and social policy. These three factors are mainly described in Maslow�s hierarchy theory. According to this theory, all kinds of needs must fulfill one after another. The strategy and structure of Burger King Company represents that only the simultaneous fulfillment of employee�s need will be enhanced an employee�s performance. In brief, for enhancing employee�s performance and company�s productivity, Burger King uses effective motivational system. In order to present situation, Burger King Administration staff use situational approach. On the basis of motivation theories, Burger King�s administrators have used particular motivational techniques. Having using the procedure of assembly line in food preparation, Burger King has

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