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Burke Rhetoric Of Dialect Analysis

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# 1. The Concept of Identification— Burke In Rhetoric of Motives, Kenneth Burke quoted Aristotle. In this Burke is attempting to illustrate a less challenging way to connect and persuade an audience. Burke is implying that there is a need for a “common place”, similar purpose, or belief in order to identify with an audience when he said, “It is not hard to praise Athenians among Athenians” is needed to persuade (Rhetoric of Motives 56). Establishing the commonality with your listeners, viewers, and readers is important and will support the purpose of “praise and “blame” (Rhetoric of Motives 55). The projection of “assumed qualities” identifies directly with the audience and resembles that of any quality that the audience may be familiar …show more content…
The Supreme Court decision allowed Obama to create a moment for action (Kairos). Throughout his speech he uses the word “equal” a lot. In the second sentence, President Obama connected the fundamental principles of this country to the notion that we are “all created equal” by repeating the word. By using the different vocabulary words like equal, equality, believe in our hearts, law by decision—he uses rhetoric as a “universal dialect” to persuade his audience of the unity that we as Americans supposed to fundamentally believe in (Aristotle Rhetoric book 1 chapter 1). Obama uses the laws of the land— which is ethos to establish credibility in his argument of unity and equality. Furthermore, President Obama’s personal character makes the audience think of him as trustworthy (ethos). According to Aristotle there are three ways to insert an effective mode of persuasion— logical reasoning, the common good in the character of the speaker, and the comprehension of emotions (book 1 Chapter 2). Aristotle also says that because things are “true and just” usually takes on the natural ability to prevail over anything that may oppose it. President Obama also implies the word “victory” (Kairos) to implicate a beneficial win for everyone since the court struck down this discriminatory

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