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Bus 210 Swot Analysis

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Submitted By rose54
Words 723
Pages 3
SWOT Analysis
Stacey Morrison
HCA/240
Professor: Jason Bond
October 21, 2015

This is a SWOT analysis to determine Mid-Atlantic Recycling, LLC's strengths and weaknesses, as well as, there opportunities and threats. Mid-Atlantic Recycling, LLC's is located in West Virginia, its business model for human waste is to collect recycled, composted, and market waste from city municipal sites for user supplies. Our management team is comprised of the owner and president, Mr. Oliver Pyne, Sam Cole, and Alexander Main. Mr.Pyne has over 30 experienced in farming and agriculture industry.

Strengths
Experience management team comprised of the owner and president, Mr. Oliver Pyne, Sam Cole, and Alexander Main. Excellent sales staff with strong knowledge of existing products. Sales and marketing is outsourced to Blevins Consulting, LLC that specializes in business and marketing planning, training, website design and marketing to the Federal Government. Our partnerships with customers includes local municipalities, government agencies, and others nonprofit organizations. With our company positioned in a high traffic location within local city municipal areas and interstates allows our business to expand and opportunity to grow. The competitive edge is to expand our company in two phases to collect human waste, compose and recycle the material for proper use. Along with successful marketing strategies phase in two stages. Phase one will be, promotion, to gain entry into the market and our second phase is to insure quality service for long term growth and expansion state wide. Phase three will be insuring our methods are unique and rights are exclusively for Mid-Atlantic. Funding by owner, Mr. Pyne and backed by our SBA guaranteed loan, is sufficient for Researched of Human Waste done by Mr. Pyne, as well as, processing and testing by outside company.

Weaknesses
Customers perception of using composted human waste products may low or eliminate our production. Delegation of functions will be overseen by Mr. Pyne and associates in all aspects of production which doesn't allow time to explore other opportunities for human waste. Our management team with over 15 years of combined experience of various skills and knowledge of composting human waste completes our staff and helps accomplish our company's mission. Outsourcing some jobs could cause a problem if not managed. Permanent staffing will need training in their specified tasks.
Financing start up through several loans for operating capital and for production equipment could bankrupt the company if not paid when due. Government regulations, federal and state authority regulation audits could also hinder operation and production and cost.
Opportunities
Similar products of the market are not as reliable or maybe more expensive- pricing below chemical fertilizers. Our loyal customer's base will be in place for this new compost. There is a high demand for the product for our targeted market. The product will boost company's public image, because the company will be an innovator in the process of recycling waste product into usable material. Furthermore, the company is located on the HUB Zone and SDB section 8(a) certifications that provide advantages in selling their product to the government. Being in the HUB Zone allows the company to take advantage of negotiating sole source contracts and participate in restricted completion. SDB allows the company to take advantage of several price evaluations and its evaluation factor. SBA's8(a) Program allows the company more benefits from the federal government. The business model is creative and well researched.

Threats
Competitors have a similar product that produces an organic soil enhancement product. Competitors can possibly develop the same type of product within the near future. This would be devastating for Mid-Atlantic Recycling, LLC's if they don't follow the trends of their competitors. The company could potentially lose market shares if other competitors were to be included in governmental programs that were lose their competitive edge. These competitors would then have the same advantage. A disruption in distributive such as strikes by local unions could halt processing.
Conclusion
This analysis of Mid-Atlantic Recycling, LLC's strengths and weaknesses, as well as, there opportunities and threats is complete. Company should launch this product for its offer value to the intended markets. The cost is lower compared to the industry's standards used by competitors. Finally Mid-Atlantic Recycling, LLCs location in a HUB Zone and SDB and 8(a) certifications which gives them a great advantage over their competitors.

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