Strategic Plan Part 1: Conceptualizing a Business
In today’s society fitness has become a vital part of day to day life, whether its running, going to the gym, or doing fitness videos in the comfort of your own home. Because of this, fitness centers have become a staple for almost every community not just in the continental United States but worldwide, which is why Snap Fitness has been selected as the business venture that will be embarked on in order to provide a greater fitness experience for communities within the Imperial Valley, and eventually across southern California.
Snap Fitness is a 24 hour fitness center which provides every amenity any other fitness center or gym can offer, without the obligation of a contract, as well as being open 24 hours a day seven days a week without having to rely on personal to be there in order to enjoy the facility. Snap Fitness can provide its customers everything from tanning, group fitness sessions, personal training sessions, hydro massage therapy, as well as enough fitness equipment to satisfy the beginner to the advanced weight lifter. These luxuries are often offered by other fitness centers but with an increase in membership fees with every option upgrade, with Snap Fitness the membership will be on a month to month basis, with the fees being all inclusive, meaning one fee to utilize every amenity the fitness center has to offer, which is why the mission statement for Snap Fitness is “fast-convenient-affordable”.
If a vision for this venture was to be presented today, it would be to smartly and effectively implement Snap Fitness facilities in several locations throughout the southern California region, while optimizing financial stability and growth, as well as changing the lives of members and its employees in the process. Snap Fitness is more than just a business opportunity, it’s a way to effectively change