Business Model and Strategic Plan Part I:
Conceptualizing a New Product of an Existing Business
Stephanie Crossman
BUS/475
12/11/15
Darrell Costello

Table of Contents

I. Title Page II. Table of Contents III. Executive Summary IV. Business Model and Strategic Plan Part I: * Conceptualizing a New Product of an Existing Business V. Conclusion VI. Reference Page * * * * * * * * * * * * * * * * * Executive Summary * This report is providing information on the future of profitability of SanDisk in regards to a new product launch. SanDisk is proud to announce our new product launch and partnership with Sony Electronics. Their latest and greatest 4K Televisions will now also be equipped with a built-in SanDisk Memory Card. The memory card will be accessed through the record button on the remote control. This new launch and partnership is going to change not only our industry, but the cable and satellite industry as well. Our innovation will replace the need for a DVR. * * New Product Mission Statement * The new Built-in Memory Cards endeavor of SanDisk and Sony is a very innovative division for both our companies. It is initialling going to be geared toward enhancing the viewers home entertainment experience. As time passes, we will be able to build on the consumers’ experience by combining more features to make this product compatible with Cloud based services. By partnering in this endeavor both companies will remain industry leaders. The collective goal for this division is to replace the need for DVR’s all together. This partnership is exclusive, leaving no room for competitors from other TV manufacturers.
Business Model and Strategic Plan Part I:
Conceptualizing a New Product of an Existing Business * * New Product Vision Statement * The vision for this product is simple, to maximize our customers’ entertainment experience; while continuing to be the industries leader in smartest Smart TV’s! The future of this division will roll out a way for the recorded shows on the built-in memory to be uploaded to the cloud. Our consumers will then have the ability to sync any/all of their recordings to their mobile devices. We will be saving the consumer money in more ways than one. They will no longer need to spend extra money on DVR services, or streaming subscriptions such as Netflix or Hulu. Our goal is not to put the cable and satellite providers out of business, just simply to perfect the entertainment experience they created. * * * * * * * * * * Business Model * Price

Accessibility

Convenience
Price

Accessibility

Convenience
Mass Market

Fans of DVR

Streaming
Provider
Replacer

Mass Market

Fans of DVR

Streaming
Provider
Replacer

Sony TV Remote Control
Sony TV Remote Control
Automated Service
Automated Service
Contractual Agreement with Sony
Contractual Agreement with Sony
Employees Fixed costs Electronic components Variable costs

Employees Fixed costs Electronic components Variable costs

SanDisk and Sony Capital
SanDisk and Sony Capital
Built-In Memory Development
Built-In Memory Development Mission, Vision, and Value
Aligning Corporate Mission, Vision, and Value with new product development is very important. Making sure the new products and partnerships we develop follow our corporate commitment to operating every aspect of our business with professionalism and integrity are absolutely prudent. Scandisks vision in all we do is centered around driving the future of storage. Our value system and framework revolve around efforts to fulfill corporate obligations in terms of product excellence, team accountability, and trustworthiness company wide(EthicsPoint, 2015).
Strategic Direction By making clear and focused decisions the vision, mission and values of the new product development will help direct our employees in executing our strategic plan. Our companies’ strategy or action plan consists of the competitive moves we are making with business partnerships that our managers are employing to compete in a successful way to improve performance and grow our business. By joining forces in a strategic alliance with Sony, both of our companies will gain sales. This will give our company a sustainable competitive advantage (Thompson, 2012). * Principles and Values * Principles The principles that our company operates under include treating everyone with dignity and respect. As well as, complying with laws, regulations and our unique ethical standards. As a company we rely on providing a safe and healthy work environment for all employees while promoting environmental responsibility (SanDisk.com). * * * Culture * The culture of our company revolves around our principles. Human dignity of our employees and consumers are at the forefront of our company. Innovation, integrity, and teamwork within our company’s culture creates an environment that creates adaptability and agility to execute and exceed in any and all goals that our company sets out to achieve (Supplier Managment, 2015). * * Social Responsibility * The social responsibly that our company takes on is very prominent. We have high labor policy standards. Both in the production of our products and in the accommodations of our factories, SanDisk is very active in reducing our environmental footprint. The SanDisk corporate foundation focuses on giving back to local communities in many ways. * * * * * * * * * * Conclusion * This paper was meant to provide information on the concept of a new product from a partnership with SanDisk and Sony. The exclusiveness of this product and partnership is bound to provide profitability in both companies. * * * * * * * * * * * * * * * * *

References

* All images retrieved from Yahoo! Images. * * EthicsPoint. (2015, Dec 14). SanDisk : Store Your World in Ours. Retrieved from EthicsPoint's Secure Server: https://secure.ethicspoint.com/domain/media/en/gui/2536/index.html * * Information throughout paper retrieved in part from www.SanDisk.com * * Thompson, A. A., Gamble, J. E., & Strickland, A. J. (2012). * Crafting and executing strategy: The quest for competitive advantage (18th ed.). New York, NY: McGraw-Hill. * * * * * * * * * *