1. Article 6 of the Treaty on European Union, called the Maastricht Treaty, states the EU is “founded” on:
• rule of law

2. Which of the following is the path through which contractionary monetary policy works?
•
• Money down implies interest rate up implies investment down implies income down

3. Marketing research refers to__________.
• the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions

4. _____ is the process of converting meaning into messages composed of words and nonverbal signals.
• Encoding

5. Sam, a marketing manager, often makes ethical decisions based on what others feel about those decisions. He often considers opinions from other managers and employees. Which of the following ethical systems do Sam’s decisions follow?
• Relativism

6. The depreciation of currency will:
• improve a country’s comparative advantage.

7. Which of the following is typically included in the drafting stage of writing an effective business message?
• Setting a positive and other-oriented tone

8. If a population is known to be normally distributed, what can be said of the sample distribution of the sample mean drawn from this population?
• For any sample size n, the sampling distribution of the sample mean is normally distributed.

9. Marketing refers to__________.
• the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large

10. Lori is using secondary research to develop a business report. How can she write her report in a way that demonstrates originality in thought?
• Generate her own conclusions and recommendations

11. Annie, an employee who often attributes her team failures to bad luck, attributes other teams’ failures to personal