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SWOTT Analysis - Jumbo Guest Ranch

Introduction As a strategic planning tool, SWOTT analysis is used to evaluate the strengths, weaknesses, opportunities, threats, and trends of a business. It examines both the external and internal factors that are crucial to the operations and performance of a business. The results obtained from this analysis are useful during the formulation of a strategic plan. Before starting a SWOTT analysis, a clear and attainable business objective should be defined. The purpose of the analysis is to identify the negative and positive factors found within and outside of the company that influence its performance. Background Jumbo Guest Ranch is a ranch that targets the middle income earners and corporations as its principal clientele base. To improve profit margins while focusing on this market segment, the strategy of the ranch is self-sustenance and expansion. These two key strategic components are responsible for the ranch’s differentiation strategy. To enable its self-sustenance strategy, the farm will use renewable energy forms, such as solar and wind while most other resources and materials will be obtained from its farm. The Analysis In an attempt to help develop full awareness of all factors, both internal and external, which may affect the decision-making process and strategic planning, the SWOTT analysis will be utilized. The tool is excellent in emphasizing viable opportunities, identifying roadblocks, organizing the available information and presenting solutions. To carry out the analysis effectively, the following SWOTT analysis table below will be used.

SWOTT Analysis – Jumbo Guest Ranch External Forces and Trends |

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