...BUS 497 WEEK 4 MARKETING OBJECTIVES AND STRATEGIES TO purchase this tutorial visit following link: http://wiseamerican.us/product/bus-497-week-4-marketing-objectives-strategies/ Contact us at: SUPPORT@WISEAMERICAN.US BUS 497 WEEK 4 MARKETING OBJECTIVES AND STRATEGIES Marketing Objectives and Strategies: Product, Pricing, and Distribution Continue working on the Marketing Plan. The assignments in Weeks 1-4 will culminate in the Marketing Plan: Final Paper in Week Five. Assignment Instructions: In a three- to four-page paper (not including the title and reference pages), explain the difference between marketing objectives and strategies. Identify and justify the strategies you will use to achieve your marketing objectives (use examples to support justification). For your product (good or service), describe the next two elements of the marketing mix, pricing, and distribution objectives, as they relate to your product. You must use a minimum of two scholarly sources, not including the textbook, and your paper must be formatted according to APA Style guidelines. BUS 497 WEEK 4 MARKETING OBJECTIVES AND STRATEGIES Marketing Objectives and Strategies: Product, Pricing, and Distribution Continue working on the Marketing Plan. The assignments in Weeks 1-4 will culminate in the Marketing Plan: Final Paper in Week Five. Assignment Instructions: In a three- to four-page paper (not including the title and reference pages), explain the difference between marketing objectives...
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...BUS 497 WEEK 4 MARKETING OBJECTIVES AND STRATEGIES A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=bus-497-week-4-marketing-objectives-and-strategies Visit Our website: http://hwsoloutions.com/ Product Description BUS 497 WEEK 4 MARKETING OBJECTIVES AND STRATEGIES, BUS 497 WEEK 4 MARKETING OBJECTIVES AND STRATEGIES Behind the overall corporate objectives, lie the departmental goals and plans. The departmental goals are integrated to form the overall corporate goals. The marketing department formulates goals and motivates its staff in order to achieve those goals. The marketing team develops a plan aimed at improving a product or increasing sales. The marketers define the marketing objectives and marketing strategies of the company. Though the two concepts go hand in hand, marketing objectives and strategies differ in different ways Marketing objectives defines what the company wants to achieve through its marketing activities. The objectives define a particular time frame. For instance the marketing objectives of a specific product may include: promotion to increase product awareness, change of product features. Factors to consider when establishing marketing objectives include the SMART Approach: Setting specific, measurable, achievable, realistic and time specific objectives (Sandhusen, 2000). The SMART” approach helps a company manage its marketing activities effectively and be able to assess whether they have been successful in delivery of...
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...BUS 497 WEEK 4 PROMOTION AND INTEGRATED MARKETING COMMUNICATION A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=bus-497-week-4-promotion-and-integrated-marketing-communication Visit Our website: http://hwsoloutions.com/ Product Description BUS 497 Week 4 Promotion and Integrated Marketing Communication, BUS 497 Week 4 Promotion and Integrated Marketing Communication Promotion is a term used commonly in marketing and is one of the market mix features or elements. Marketing mix has four p’s that is price, promotion, product and place. Promotion is defined as raising customer awareness of a company’s product or brand, creating brand loyalty and generating sales. Promotion may also be found in the requirement of five promotional plan or promotional mix . These elements include personal selling, sales promotion, publicity direct marketing, and advertising. The objectives of the promotion include Building Awareness. This means that new companies and new products are frequently unknown to a market that means original promotional efforts have to be concentrated on determining an identity. In this position the marketer has to concentrate promotion to: inform the market who really they are and what they must offer and effectively reach customers (Caywood, 2013). Secondly, is to create Interest. This is moving a potential customer from awareness of a commodity to making a buy and can present a major challenge. From the point of view of business and consumer...
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...A++PAPER;http://www.homeworkproviders.com/shop/bus-497-week-4-promotion-and-integrated-marketing-communication/ BUS 497 WEEK 4 PROMOTION AND INTEGRATED MARKETING COMMUNICATION BUS 497 Week 4 Promotion and Integrated Marketing Communication, BUS 497 Week 4 Promotion and Integrated Marketing Communication Promotion is a term used commonly in marketing and is one of the market mix features or elements. Marketing mix has four p’s that is price, promotion, product and place. Promotion is defined as raising customer awareness of a company’s product or brand, creating brand loyalty and generating sales. Promotion may also be found in the requirement of five promotional plan or promotional mix . These elements include personal selling, sales promotion, publicity direct marketing, and advertising. The objectives of the promotion include Building Awareness. This means that new companies and new products are frequently unknown to a market that means original promotional efforts have to be concentrated on determining an identity. In this position the marketer has to concentrate promotion to: inform the market who really they are and what they must offer and effectively reach customers (Caywood, 2013). Secondly, is to create Interest. This is moving a potential customer from awareness of a commodity to making a buy and can present a major challenge. From the point of view of business and consumer buying behaviour, customers have to first identify they have a need sooner...
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...SAMUEL ADEGBOYEGA UNIVERSITY DEPARTMENT OF ECONOMICS AND BUSINESS STUDIES COLLEGE OF MANAGEMENT AND SOCIAL SCIENCES SECOND SEMESTER EXAMINATION 2013/2014 SESSION Course Title: Production Management Course Code: BUS 325 Time: 21/2 hour Instruction: Choose the one alternative that best completes the statement or answers the question. 1) Production/Operations Management is A) responsible for producing goods B) responsible for providing services C) system that create goods or services D) often referred to as the core of scientific management 2) Operations Management does not affect A) The collective success or failure of companies’ POM B) companies’ financial resources C) Nation’s ability to compete internationally D) Companies’ ability to compete 3) Which of the following part indicates the three Basic Functions? A) Finance, marketing and management B) Finance, human resources and management C) Marketing, operations and finance D) Operations, finance and scientific management 4) The steps of the conversion of inputs into outputs are: A) Input, process, transformation B) Labor, control, goods C) capital, land, service D) Input, conversion process, output 5) The operations function involves __________ A) The transformation process of inputs into outputs B) Feedback control C) Value added process D) Only goods process 6) Which of the following is not one of the input concepts? A) Labor B) Information C) Services ...
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...Marketing Management Planning and Control | | Index Introduction 2 PESTEL analysis of electronic market 2 Planning tools 5 a) Boston Consulting Group 5 b) Ansoff’s Matrix 6 Market segmentation 7 Samsung market segmentation 7 Bibliography 9 Appendix 1 12 Appendix 2 14 Introduction This report covers three questions. The first question shows through Pestel analysis, how the global electronics market has changed over the past several years. The second focuses on how Samsung can make use of two planning tools: Boston Consulting Group Matrix and Ansoff’s Matrix, to make investment decisions. While the third question shows how segmentation may help Samsung to develop its phones range and marketing mix. PESTEL Analysis of electronics market Through the last dozen years the electronic market has changed dramatically. Many well-known electronic devices gained a complete new meaning and appearance. These changes are caused by many different macro environment factors. The selected factors from different areas of Pestel analysis are described below, as well as the changes that they have caused and future forecasts. Environmental: * Global climate change – intensifying climate change caused the implementations of the Kyoto Protocol which aims to reduce greenhouse gas emissions (BBC, 2005). This resulted in the...
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...course introduces the concepts, tools, and first principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that materially affect the success and survival of business enterprises. The course focuses on the information, analyses, organizational processes, skills, and business judgment managers must use to design strategies, position their businesses and assets, and define firm boundaries, to maximize long-term profits in the face of uncertainty and competition. Strategic Management (BUAD 497) is an integrative and interdisciplinary course in two important respects: 1. The course assumes a broad view of the environment that includes competitors, buyers/consumers, suppliers, technology, economics, capital markets, and government both locally and globally. It assumes that the external environment is dynamic and characterized by uncertain changes. In studying strategy, this course draws together and builds on all the ideas, concepts, and theories from your functional courses such as Accounting, Economics, Finance, Marketing, Organizational Behavior, and Statistics. However, it is much more than a mere integration of the functional specialties within a firm. 2. The course takes a general management perspective. It views the firm as a whole, and examines how policies in each functional area are integrated into an overall competitive strategy. We designed this course to develop the “general management point...
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...ALLIED AMERICAN UNIVERSITY Personalized. Flexible. Dedicated. Online Programs – Individual Support – Open Enrollment – Ease of Transfer Credits UNIVERSITY CATALOG 2013 Seventh Edition 22952 Alcalde Drive, Laguna Hills, CA 92653 Phone: (888) 384-0849 ∼ Fax: (949) 707-2978 7:00 A.M. – 5:00 P.M. (Monday – Friday) Email: info@allied.edu Website: www.allied.edu KEY STAFF AND FACULTY Charlotte Hislop, Ph.D. Candidate, President/CEO Bonny Nickle, Ed.D., Provost Eric Sharkey, M.Ed., Director of Education Bill Luton, Ph.D., Director of Assessment and Dean of Business Carlo Tannoury, Ph.D. Candidate, Dean of Computer Information Systems Patricia Drown, Ph.D., Dean of Criminal Justice and General Studies C.J. Bishop, M.B.A., Institutional Research Frank Vazquez, Operations Director Parrish Nicholls, J.D., Director of Compliance Lindsay Oglesby, Admissions Director Abby Dolan, B.A., Registrar Sasha Heard, M.B.A., Student Services Manager Barbara Jobin, B.S.B.A., Career Center Manager Hugo Aguilar, B.A., Chief Financial Officer Richard Madrigal, B.A., Financial Aid Officer As a prospective student at Allied American University, you are encouraged to review this catalog prior to signing an enrollment agreement. You are also encouraged to review the student performance fact sheet which must be provided to you prior to signing an enrollment agreement. This catalog is not a contract between the student, AAU, or any party or parties. Reasonable effort was made at the time this document...
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...9-704-491 REV: SEPTEMBER 2, 2005 CYNTHIA A. MONTGOMERY Newell Rubbermaid: Strategy in Transition Joe Galli, 43, was recruited to be the CEO of Newell Rubbermaid in January 2001, two years after the two companies were combined. His mission was to forge a turnaround after a string of disappointing earnings. As he moved ahead, Galli took a personal, hands-on approach. Always in motion, whether walking the aisles of retail stores, meeting with customers, or training his new cadre of managers, Galli’s energy seemed boundless. He strove to embody the attitudes and behavior he felt were vital to achieving his far-reaching agenda for the company. It was an agenda Wall Street seemed to like. In December, 2000, the month before Galli took over, Newell’s stock price dipped to $19.50; it closed at $35.99 in August of the following year.1 While still below the company’s historic high of $54.44 four years earlier, the momentum was forward.2 By the spring of 2003 Merrill Lynch, Prudential Financial, Fahnestock & Co., Inc. and Banc of America Securities maintained ‘buy’ ratings on the stock while Raymond James & Associates reiterated a ‘strong buy’. What did the future hold for the 100 year-old company? Newell’s Former Strategy Newel defines its basic business as that of manufacturing and distributing volume merchandise lines to the volume merchandisers. — Newell Company Strategy, 1967 In 1966, Daniel Ferguson became CEO of Newell Company, a privately held curtain rod manufacturer...
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...OFFICIAL CATALOG This Catalog contains information, policies, procedures, regulations and requirements that were correct at the time of publication and are subject to the terms and conditions of the Enrollment Agreement entered into between the Student and ECPI University. In keeping with the educational mission of the University, the information, policies, procedures, regulations and requirements contained herein are continually being reviewed, changed and updated. Consequently, this document cannot be considered binding. Students are responsible for keeping informed of official policies and meeting all relevant requirements. When required changes to the Catalog occur, they will be communicated through catalog inserts and other means until a revised edition of the Catalog is published. The policies in this Catalog have been approved under the authority of the ECPI University Board of Trustees and, therefore, constitute official University policy. Students should become familiar with the policies in this Catalog. These policies outline both student rights and student responsibilities. The University reserves the right and authority at any time to alter any or all of the statements contained herein, to modify the requirements for admission and graduation, to change or discontinue programs of study, to amend any regulation or policy affecting the student body, to increase tuition and fees, to deny admission, to revoke an offer of admission and to dismiss from the...
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...University 535 Chestnut St. Suite 100 Chattanooga, TN 37402 Belhaven University 7111 South Crest Parkway Southaven, MS 38671 Belhaven University – LeFleur 4780 I-55 North Suite 125 Jackson, MS 39211 Belhaven University 15115 Park Row Suite 175 Houston, TX 77084 Belhaven University Online 1500 Peachtree St. Box 279 Jackson, MS 39202 Belhaven University 1790 Kirby Parkway Suite 100 Memphis, TN 38138 Belhaven University 4151 Ashford Dunwoody Rd. Suite 130 Atlanta, GA 30319 Belhaven University 5200 Vineland Rd. Suite 100 Orlando, FL 32811 Traditional Admission Adult and Graduate Studies Admission – Jackson Atlanta Chattanooga Desoto Houston Memphis Orlando Alumni Relations/Development Belhaven Fax Business Office Campus Operations Integrated Marketing Registrar Student Life Security Student Financial Planning Student Development Online Admission Online Student Services (601) 968-5940 or (800) 960-5940 (601) 968-5988 or Fax (601) 352-7640 (404) 425-5590 or Fax (404) 425-5869 (423) 265-7784 or Fax (423) 265-2703 (622) 469-5387 (281) 579-9977 or Fax (281) 579-0275 (901) 896-0184 or Fax (901) 888-0771 (407) 804-1424 or Fax (407) 367-3333 (601) 968-5980 (601) 968-9998 (601) 968-5901 (601) 968-5904 (601) 968-5930 (601) 968-5922 (601) 968-5969 (601) 968-5900 (601) 968-5933 (601) 968-5932 (601) 965-7043 (601) 968-8947 Website http://www.belhaven.edu http://atlanta.belhaven.edu http://chattanooga.belhaven.edu http://houston.belhaven.edu http://jackson.belhaven.edu http://memphis.belhaven.edu...
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...Advertising, Promotion, and other aspects of Integrated Marketing Communications Terence A. Shimp University of South Carolina Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Advertising, Promotion, & Other Aspects of Integrated Marketing Communications, 8e Terence A. Shimp Vice President of Editorial, Business: Jack W. Calhoun Vice President/Editor-in-Chief: Melissa S. Acuna Acquisitions Editor: Mike Roche Sr. Developmental Editor: Susanna C. Smart Marketing Manager: Mike Aliscad Content Project Manager: Corey Geissler Media Editor: John Rich Production Technology Analyst: Emily Gross Frontlist Buyer, Manufacturing: Diane Gibbons Production Service: PrePressPMG Sr. Art Director: Stacy Shirley Internal Designer: Chris Miller/cmiller design Cover Designer: Chris Miller/cmiller design Cover Image: Getty Images/The Image Bank Permission Aquistion Manager/Photo: Deanna Ettinger Permission Aquistion Manager/Text: Mardell Glinski Schultz © 2010, 2007 South-Western, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means—graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution, information storage and retrieval systems, or in any other manner—except as may be permitted by the license terms herein. For product information and technology assistance, contact us at Cengage Learning Customer &...
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...Traffic Engineering Design This page intentionally left blank Traffic Engineering Design Principles and Practice Second edition Mike Slinn MVA Limited, MVA House, Victoria Way, Woking GU21 1DD, UK Paul Matthews MVA Limited, Third Floor, One Berners Street, London W1T 3LA, UK Peter Guest 8 The Grove, Farnborough, Hampshire GU14 6QR, UK AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEW YORK • OXFORD PARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Elsevier Butterworth-Heinemann Linacre House, Jordan Hill, Oxford OX2 8DP 30 Corporate Drive, Burlington, MA 01803 First published by Arnold, 1998 Reprinted 2003 Second edition 2005 Copyright © 2005, Elsevier Ltd. All rights reserved. No part of this publication may be reproduced in any material form (including photocopying or storing in any medium by electronic means and whether or not transiently or incidentally to some other use of this publication) without the written permission of the copyright holder except in accordance with the provisions of the Copyright, Designs and Patents Act 1988 or under the terms of a license issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London, England W1T 4LP. Applications for the copyright holder’s written permission to reproduce any part of this publication should be addressed to the publisher. Permissions may be sought directly from Elsevier’s Science and Technology Rights Department in Oxford, UK: phone: (ϩ44) (0) 1865 843830; fax: (ϩ44) (0) 1865 853333;...
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...Organisational Structure Group Structure Corporate Information Corporate Directory Corporate Governance Key Dynamics & Risk Management Corporate Social Responsibility Highlights 25 1.0% Grassroots 26 27 30 47 54 64 0.3% Education 56.1% Corporate Giving in FY2012 86 76 Social Services Operating & Financial Review Fare Revenue ($m) 68 72 CEO's Message Company Overview & Background Group Performance Value Added & Economic Value Added Analysis SMRT and Our Shareholders SMRT Trains & SMRT Light Rail SMRT Buses SMRT Automotive Services SMRT Taxis SMRT Investments (Properties & Media) SMRT International & SMRT Engineering 749.6 9.4 213.1 800.5 10.1 76 220.4 82 84 527.1 569.9 86 92 96 FY2011 Train Bus FY2012 LRT 98 100 102 Financial Report 105 190 191 193 203 Financial Contents Group Properties & Interested Person Transactions Shareholding Statistics Notice of Annual General Meeting Proxy Form SMRT Corporation Ltd Annual Report 2012 1 Milestones 1987 Singapore’s first Mass Rapid Transit system (MRT) opens for service Train service from Yio Chu Kang to Toa Payoh commences Train service from Novena to Outram Park commences 1988 Train service from Tiong Bahru to Clementi commences Train service from Jurong East to Lakeside commences Train service from Kathib to Yishun commences 1989 Train service from Bugis to Tanah Merah commences Train service from Simei to Pasir Ris commences 1990 Train service from Bukit...
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...This page intentionally left blank Managerial Economics Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous and extensive case studies, as well as review questions and problem-solving sections at the end of each chapter. Nick Wilkinson adopts a user-friendly problem-solving approach which takes the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, providing an understanding of how the relevant principles can be applied to real-life situations involving managerial decision-making. This book will be invaluable to business and economics students at both undergraduate and graduate levels who have a basic training in calculus and quantitative methods. N I C K W I L K I N S O N is Associate Professor in Economics at Richmond, The American International University in London. He has taught business and economics in various international institutions in the UK and USA, as well as working in business management in both countries. Cambridge, New York, Melbourne, Madrid, Cape Town, Singapore, São Paulo Cambridge...
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