...------------------------------------------------- Assignment 2 External and Internal Environments May 7, 2016 Lavoria riddick BUS. 499 Professor Beverly Williams May 7, 2016 Lavoria riddick BUS. 499 Professor Beverly Williams Assignment 2: External and Internal Environments Starbucks was founded in Seattle, WA in 1971, beginning with a single store in the Pike Place Market. The Starbucks name was inspired by the mermaid in the Moby Dick novel. It offered some of the best fresh-roasted whole bean coffee. According to starbucks.com, Starbucks set out to be a different kind of company from the beginning. Not only a company that celebrated the rich tradition of coffee, but also one that brought a feeling of connection amongst people. The idea was for it to be the common place between work and home. Today there are over 16,000 stores in 50 different countries (starbucks.com website). In this paper, I will discuss the segments of the external and internal environments influence on Starbucks. According to the text, the challenge to each firm is to scan, monitor, forecast, and assess the elements in each segment of the general environment to determine the effects on the company (Hitt, Ireland, Hoskisson 2013). The segments include demographic, political/legal, sociocultural, technological, global, and physical environment. The demographic segment considers the population’s size, age structure, geographic distribution, ethnic mix, and income distribution...
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...“Nestle: Sustaining Growth in Mature Markets” Bus 499 Summer Quarter 2010 Describe each of the following elements in the Current Competitive Landscape: Globalization, Technology, Knowledge, Strategic Flexibility, Quality, and Profit Pool. The Nestlé Food Company has been part of the global community since it was first founded in 1866 marketing its products in 130 countries across the world. “Over the previous 130 years, Nestlé had acquired profound knowledge of markets all over the world, and enjoyed great success in adapting its products to local tastes” (Hitt, Ireland, & Hoskisson, 2009). In doing this Nestlé has retained the reputation as a heroine company who “thinks globally but acts locally” (Hitt, Ireland, & Hoskisson, 2009). Nestlé has not just succeeded in the food industry but is taking strong leads to impact nutrition, health, and wellness. The Nestlé Company continues to stay competitive within the global market while continually working with a failing economy; according to Barbara Kollmeyer of Market Watch (2009) "It's still a good defensive stock. Its international profile, combined with presence in 25 businesses provides good resilience in a downturn. The development of the product mix towards Nutrition and Health should have increased the group's defensive profile. This strategy is based on a price positioning that should remain competitive.” The knowledge that Brabeck introduced in 1997 brought many new strategies to Nestlé the...
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...Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion. High quality global journalism requires investment. Please share this article with others using the link below, do not cut & paste the article. See our Ts&Cs and Copyright Policy for more detail. Email ftsales.support@ft.com to buy additional rights. http://blogs.ft.com/energy-source/2010/03/02/bps-strategy-presentation-growth-cost-cuts-biofuels-ma-and-more/#ixzz3AHpONpiH Overall, the theme from Tony Hayward, the CEO, is that BP has great assets, in part thanks to the deals of the past decade, such as the takeovers of Amoco and Arco and the creation of TNK-BP, but is still not managing them as well as it could. Having lagged well behind the pack of oil majors when Hayward took over, as measured by return on capital, BP is now about average, but it would like to get closer to the leader, Exxon. That is the context for all the plans B The key points of that plan are: 1. $3bn to be saved through cost-cutting and efficiency improvements over the next 2-3 years. 2. Roughly $2bn from refining, putting the emphasis on efficient operations rather than just getting the refineries running, which has been the priority. A further $1bn from better project management, resulting from the creation of a new global development unit...
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...Running head: BUSINESS-LEVEL AND CORPORATE-LEVEL STRATEGIES Business-Level and Corporate-Level Strategies Introduction The company selected for this assignment is AT&T Mobility. AT&T was founded in 1875 by Alexander Graham Bell. He was funded by two financial institutions. In the following year, he invented telephone and patented it. Due to the uniqueness of the telephone invention, the company started an elaborate strategy of becoming monopoly. AT&T acquired Western Electric Company and this further entrenched its position in the market. Following an antitrust lawsuit against the company by the United States government, AT&T divested in some areas and this loosened its stranglehold of the telephone and related markets. According to analysts, AT&T has wasted considerable amount of money running into billions of dollars in acquisitions and mergers that did not significantly improve its position in the market (Hitt & Ireland, 2008). AT&T services AT&T Mobility is a wholly owned subsidiary of AT&T Inc. The company has a total of 107 million customers in United States and Puerto Rico. It is the largest wireless communications provider by number of customers closely followed by Verizon wireless. AT&T Mobility has the second largest digital coverage that cover close to 300 million people in North America using different wireless communication standards. The core communication standard the company uses to reach million is GSM...
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...Strategic Management and Strategic Competitiveness BUS 499- Business Administration Capstone Strayer University- Augusta Campus April, 2014 Abstract The purpose of the paper is to research and understand how the changes of globalization and technology have impacted the music industry. This paper will also apply the industrial organization model and the resource-based model to determine how the music industries earn above-average returns. This paper will explain how the music industry’s success is through its mission and vision statements with Universal Music Group as an example. Finally, this paper will evaluate how the importance each category of the stakeholder impacts is to the overall success of the music industry. Assess how globalization and technology changes have impacted the corporation you researched. The company researched was Universal Music Group because the music industry is ever growing and wanted to know more about the company. As we all know, technology has been a major part of the music industry both good and bad. Technology has helped plenty of artists and hurt others. Since the introduction of the mp3 and the popularity of the IPOD device, compact disc sales have declined and more music is being released without the record company’s permission. Some may view this as a major problem to the other major record labels that distribute music globally. But some are using the mp3 to their advantage. A while ago an artist could not walk out of a studio...
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...RUNNING HEADER: BENEFIT OF MERGING AND STAYING INDEPENDENT Assignment 4: Merger, Acquisition, and International Strategies By: Professor Unknown Business 499 Business Administration Capstone Strayer University Winter Quarter 2015 BENEFIT OF MERGING AND STAYING INDEPENDENT Every week as we fill up our gas tanks and wonder why gas prices are up and down; we wonder a few things. How much is this company making off us? Why are gas prices going up now? As I get to what this assignment is about, the question for you I have is. Do you think and oil company could get even bigger? In 1999, Exxon and Mobil agreed to an $80 billion dollar merger to form Exxon- Mobil Corporation. According to Mary DiMaggio’s article, “The Top 10 Best (and Worst) Corporate Mergers of All Time... Or, the Good, the Bad, and the Ugly”, dated 9/15/09, not only did Exxon- Mobil become the largest company in the world, but it reunited its 19th century former selves, John D. Rockefeller’s Standard Oil Company of New Jersey (Exxon) and Standard Oil Company of New York (Mobil). In my opinion and based on research I think the merger was a wise choice. It’s a wise choice because they set themselves up to lead in a few different markets. You could say that they are a small rich oil nation. The first reason I think it was a wise choice because now that the two companies have merged they have reduced their expenses. Reducing expensing means more money in revenue. Another reason...
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...Problems and Solutions when Fracking to Produce Natural Gas English 215 7 December 2013 Professor Jordan Problems and Solutions when Fracking to Produce Natural Gas In light of the reality of a brutal U.S. Economy and dismal employment numbers, as well as soaring gas prices, it has never been more important than now to aggressively pursue energy independence. One way to do this is to expand fracturing. While this concept is popular in some circles, be they economists or politicians, it is not popular with all, and therein lays the challenge. Where there is challenge though there is also opportunity, and where a problem is identified, a solution must be offered. Does this concept of fracturing make sense to pursue? Yes it does, and we will explore the fracking of shale as a national policy, the challenges thereof, and look at some possible solutions that our lawmakers embrace. We will begin with a brief historical overview of the fracturing of shale. Fracturing in the United States is not exactly unknown, as hydraulic fracturing began in this country 130 years ago, making us the most “fracked” country in the world. Large scale fracking began in earnest though in the 1980s, when Mitchell Energy Development Corporation used this technology on the Barnett Shale play in Texas. What is the current status of shale fracturing? The United States in the past 130 years has produced more than 839 trillion cubic feet of gas (TCFG). Shale gas production is expected to...
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...Strategic Management and Strategic Competitiveness Melinda Upchurch Dr. Debra Sherrill Business Administration Capstone May 1, 2014 1. Assess how globalization and technology changes have impacted the corporation you researched. Blockbuster has evolved throughout the 25 years that the company has been in business. Blockbuster initially provided home videos and video games rentals and throughout the years added DVD rentals, DVD by mail, streaming, video on demand and Cinema Theater. The company merged with Viacom in 1993, but was unsuccessful so Viacom bought Blockbuster for $8.4 billion dollars. Blockbuster also moved business across the globe into the United Kingdom and became the number one video store in the United Kingdom. In the year 2000 Blockbuster turned down the opportunity to purchase Netflix which has become one of the biggest on-demand internets streaming media available to viewers across the globe. Blockbuster was at an all-time high in sales in 2004 employing over 60,000 people with over 9,000 chains of stores. From 2003 to 2005 Blockbuster loses 75% of its market value as competition increases from the likes of Netflix and Redbox. (Marcus, Schaefer 2011) By 2010 the competition from Netflix drove sales for Blockbuster down causing the company to suffer and file for Chapter 11. Globalization may be defined as the integration of the world’s people, firms and government (Green n.d). Technology has expanded and made...
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...Assignment 2: External and Internal Environments Professor Rufus Robinson February 2, 2014 Business 499 The industry that I chose to research is the travel and cruise ship industry. The cruise industry is a small part of the travel/leisure industry. The U.S. cruise industry has experienced substantial growth in recent years. Nationwide, direct spending by cruise lines and passengers increased from $9.4 billion to $14.7 billion, (56%) between 2000 & 2004. Including multiplier effects, the U.S. cruise industry supported 315,830 jobs and provided $12.4 billion in wages and salaries in 2004. In recent years, the cruise industry has seen remarkable growth in the ports of Bar Harbor and Portland, Maine. Bar Harbor hosted 76 cruise ship visits in 2005, a 36 percent increase above the 56 ships that came to town in 2001. According to Portland’s Seaport Statistics, Maine’s largest city hosted over 40,000 cruise ship passengers in 2001 and 2002, up from about 14,000 passengers in 1999. Portland welcomed 45,225 cruise ship passengers in 2005. Cruise ship passengers provide a stimulus to the local retail economy of host ports. Todd Gabe and Thomas Allen: http://umaine.edu/centro/files/2011/07/ME-Cruise-Ships-2005.pdf Cruise lines are differentiated according to the market that they serve. The industry is divided into three different segments, luxury, premium and contemporary. The luxury segment caters wealthier clientele and the price starts at more than $500 daily...
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...Waste Land" by Alan Paton Describe a surprising ending and analyse how it links to the rest of the text. “The Waste Land” by Alan Paton, is about a man who is on a bus. When he gets off the bus, he is attacked by several young men and it is suggested that the men want his purse which contained his wages. This short story has a surprising ending and it helps the reader understand other parts of the text that foreshadowed the ending. “The Waste Land” is very surprising as it ends with the man’s son having been killed in the incident. The short story ends with the narrator realizing that one of the men that have just attacked him was in fact his very own son and that he has just killed his son. When the gang dumps Freddy’s body under the lorry, where the man is, the man moved away from the body as if not wanting to accept his son’s death. The narrator displays the father’s shock and mental agony. This ending is linked to the title as “The Waste Land” suggests that the setting is very desolate, people are desperate and that the people will do anything to help themselves in their time of need even betray their own family. This is shown when the man says “People, arise! The world is dead.” This illustrates how the defender thinks that the world is corrupt. The attackers having waited for him by the bus stop shows that they knew that he would be there thus supports his son having a part in the gang. The ending is foreshadowed by the gang waiting for him to arrive, which shows...
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...Table of Contents Executive Summary 2 Problem Statement 2 Situation Analysis Company Objectives 2 Company Background 3 S.W.O.T. Analysis 4 Market Analysis 5 STEEPL 6 Consumer Analysis 7 Case Keys 8 Alternatives 9 Recommendation 10 Action Plan 10 Contingency Plan 11 Appendix A Exhibit 1 Segmentation Chart 12 Bibliography 12 Executive Summary MMI Product Placement Inc., established in 1985, is the pioneer in the business of product placement in Canada. MMI leveraged its relationship with the Canadian entertainment industry to incorporate its clients’ brands into films and TV shows. Greyhound, the country’s largest provider of intercity bus transportation, recruited MMI services to provide cost-effective ways to communicate its marketing message to consumers. Philip Hart, president of MMI, was preparing to make a final pitch to sign up Greyhound as client. For Greyhound, the major competitors include VIA Rail, owned automobile, and airline transportation companies. The consumer segmentation can be divided into three groups including college and university students, newer professionals and established professionals. The target market will be age 18 to 24 college and university young professionals. Philip Hart needs to decide which promotional vehicle would be best for Greyhound’s product placement. The alternative choices include to stick with traditional advertising, or product placement on TV series shows like “Corner Gas” or...
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...average rainfall for 2011 till april location JAN FEB MAR APR MUMBAI 110 65 11.9 32 NEW YORK 33 98 44 555 CAIRO 16 678 56 89.09 MADRID 79 11 77 32 TOKYO 444 98 123 123 TORONTO 22 232 445 45 DALLAS 40.98 54 66.01 77.8 AMSTERDAM 43 55 35 65 DELHI 45 122 64.03 132 CHILE 24 66.9 21 33.8 If there are images in this attachment, they will not be displayed. Download the original attachment Prepositions Exercises on Prepositions Prepositions are short words (on, in, to) that usually stand in front of nouns (sometimes also in front of gerund verbs). Even advanced learners of English find prepositions difficult, as a 1:1 translation is usually not possible. One preposition in your native language might have several translations depending on the situation. There are hardly any rules as to when to use which preposition. The only way to learn prepositions is looking them up in a dictionary, reading a lot in English (literature) and learning useful phrases off by heart (study tips). The following table contains rules for some of the most frequently used prepositions in English: Prepositions - Time English Usage Example on days of the week on Monday in months / seasons time of day year after a certain period of time (when?) in August / in winter in the morning in 2006 in an hour at for night for weekend a certain point of time (when?) at night at the weekend at half past nine since from a certain point of time (past till now) since 1980 ...
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...for owner Lisa Campbell. Decision-making and numerous situations are evaluated to ensure this decision-making will be best not only for the hotel but also that it will benefit the local islanders and the people who visit Kava temporarily. The Marriott Kava hotel is projected to be a medium size facility. The accommodations will ensure local islanders, patients receiving extended health care at the local cancer center, families, couples, and even business travelers will have a place to stay during their visit. The decision is if it will be more beneficial to build a standalone hotel in the middle of the island, merge the business with the local cancer center, or build the hotel near the airport ensuring it is near the new transit shuttle bus company. Building a standalone hotel ensures that if the tourism and visitor rate to the island increases the hotel will have no obligations and commitments to another company and able to focus on just providing space for guest of the hotel. The downside of this is that the business owner limits herself to other business opportunities if the standalone method is sought after. Business is based on the needs of living areas on a temporary basis. The developer that has come to the island to build housing projects for the locals will inadvertently be competition as more people may have the ability to afford long term housing solutions. During the completion of research it was noted that because of the numerous issues the island...
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...introducing a new product into its product line. I will decide whether run the project or not. Six issues will be discussed as follows 1) importance of energy cost; 2) project’s cash flows; 3) cost of capital; 4) choose an engine 5) evaluation 6) accept or reject. We should accept the project because of the positive NPV and high IRR. We will gain $532 million in wealth which is a big money on the scale like this. The company has a bond rating of AA that makes the risk relatively low. So we should definitely say yes. Issues Importance of Energy Cost Road King Trucks, Inc. is a truck manufacturing company. The new CEO Michael Livingston arranged a meeting with the firm’s top managers and engineers considering introducing a large, public transit bus into its current product line. As the oil prices keep going high and have no sign of decreasing. Mr. Livingston thought it would lead people more likely to use public transportation. The price of gas has gone up for the 30th day in a row, and with it tempers are rising. Increased demand for public transportation is expected to continue into the spring [1]. The impact of high oil prices makes people more willingly to use public transportation and there will be an increase of riders. The company should adapt itself to the changes of market. Now it is a fashion to be “Green”. People show great environmental consciousness to the world. It is wise to attract people with public transportation and fulfill their demands. Project’s Cash Flows (see...
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...Windshield Survey * Boundaries: The neighborhood is bounded to the east by Arverne and to the west by Rockaway Park. Large urban beach stretches for miles facing the Atlantic Ocean. There are “Welcome” signs apparent throughout the area. * Housing and zoning: A wide variety of housing types can be found in the area, including large apartment complexes and private one- and two-family houses. The rectangular, 13-stories high apartment buildings constructed in 1960s have large non-private yards and are in proximity to the shoreline. Houses vary in their design, size, and age. Most of them have private front- and/or back yards. The construction materials range from wood seen mainly on the older buildings to brick and siding on the newer. The houses are supplied with plumbing, heating, and air conditioning. Most if the houses and yards are in good condition and well taken care of. Some are newly remodeled. Sidewalks and streets show signs of repairs. There are nine residential zoning districts and one commercial in the community. * Open spaces: The beach and boardwalk are the center of various summer activities for people of all ages and many interests. The surfers, swimmers, and beach goers can enjoy the sand and the water as well as variety of concessions and outdoor activities. The lifeguards are on duty daily. There are many activity programs during summer available for children, teens, and adults. * Commons: The community seems to enjoy outdoors and spending...
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