...Case Study 2: Cloud Computing Due Week 8 and worth 100 points Cloud computing is defined by Cearly and Phifer in their case study titled “Case Studies in Cloud Computing” as “a style of computing in which scalable and elastic IT-related capabilities are provided ‘ as a service’ to customers using Internet technologies”. Cloud computing services had been provided by major vendors such as Google, Amazon, Microsoft, IBM, Hewlett-Packard, and others for business computing until recently when Apple Corporation announced iCloud for consumers. Therefore, cloud computing is now available for businesses as well as consumers. Read the case study titled, “ Ericsson”, located here[->0]http://aws.amazon.com/solutions/case-studies/ericsson/, about Ericsson cloud computing. Write a two to four (2-4) page paper in which you: · Assess how Ericsson benefitted from Amazon Web Services (AWS) in terms of cost reduction, automated software updates, remote access, and on-demand availability. · Evaluate the scalability, dependability, manageability, and adaptability of Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Services (Amazon S3), and RightScale. · Examine the security concerns for cloud-based services and make suggestions to cope with these concerns. · Assess possible scalability, reliability, and cost issues associated with cloud computing, and make suggestions to overcome each of these issues. · Use at least three (3) quality resources in this assignment. Note:...
Words: 392 - Pages: 2
...Strayer University – MBA Program - Marketing 500 | | | | | 10/22/2011 | | Introduction: This paper will introduce the company; describe its focus and purpose and illustrate the countries the company will target for market expansion. This paper will describe the methods of market entry by describing the five components of the marketing plan, the framework on which effective marketing decisions can be based upon. This paper will concentrate on the first of the five components. Components | Description | Topics | 1 | Market Segmentation and Product Positioning | | | Market Segment | | | Target Market | | | SWOT | | | Market Position | 2 | Market Strategy for Products | | | | Product Offering | | | Product Branding | | | Depth and Breadth of the Product Line | | | Marketing Plan fits within Organization | 3 | Pricing Strategy and Channel Distribution | | | Pricing Strategy | | | Pricing Tactics | | | Legal & Ethical Issues to Pricing Tactics | | | Market Distribution Channel | | | Distribution Strategy | 4 | Integrated Marketing Communication & Customer Satisfaction Strategy | | | Advertising Strategy | | | Effectiveness of Advertising | | | Promotional Strategy | | | Measurements | | | Gaps in Customer Expectations | 5 | Enhancing the Marketing Plan | | | | Competitors Strengths and Weaknesses | | | Closest Competitor | | | Leader Within the Industry...
Words: 1736 - Pages: 7
...Gaulib Haidar gaulibhaudar.gh@gmail.com Word count: 548 NEW MARKET: THE ULTIMATE SHOPPING CENTER Every city has that one shopping center where everyone goes due to the various awesome advantages they get by shopping there. Some of these renowned shopping centers all over the world are Kolkata’s Boro Bazar, Bangkok’s Chinatown Market, Los Angeles Mall, and so on. I live in Dhaka, the capital city of Bangladesh where we have a similar shopping center called New Market. Every inhabitant of Dhaka city is familiar with New Market and goes shopping there due to various perks like the variety of products it has to offer, cheap price and easy transportation. New Market is that place where one can find anything, literally anything. The very first sight while entering New Market is the uncountable number of shops at every side one can gaze upon. There are shops where clothes of the most recent trends are sold. There are shops of everything- toys, bags, carpets, watches, kitchen appliances, jewelries, and many more. One can even buy furniture from New Market. The delicious fast foods along with Biriyani can be smelt far away from the restaurants which spread all over the premises of New Market. New Market is ideal for anyone who has a list of different products to buy within a very short time from one place. New Market does not only offer a variety of goods, but it also offers all of them in very reasonable prices. One of the very important reasons why people...
Words: 559 - Pages: 3
...What we have learned from developed cities abroad: An efficient infrastructure facilitates delivery of information, goods and services, supports economic growth and assists is achieving social objectives such as raising the living standards and educational levels * Encourage more compact development The best example would have to be Singapore, where they made public spaces work harder and developed affordable mixed-use neighborhoods. Singapore also relieved density by adding a variety of green boundaries around neighborhoods. With compact development, it becomes possible to achieve sustainability on a national level because it allows neighborhoods and employment centers concentration of population and employment, create a mix of uses, and encourage pedestrian-, bicycle-, and transit-friendly design. Moreover, this kind of development improves physical and social activities and prioritizes public spaces. * Singapore’s New Towns supported by Mass Rapid Transit (MRT) system This plan constituted of construction of high-density housing estates called as New Town, which are connected by a Mass Rapid Transit (MRT) system linking them to the central business district and the industrial estates. Apart from urban roads, the MRT lines are also served by three Light Rapid Transit (LRT) systems, which act as feeders. * Singapore’s Green Plan This is a government blueprint addressing the challenges of Clean Air, Clean Water and Clean Land. Clean Air seeks to phase...
Words: 597 - Pages: 3
...PLACE | TOURISTBUS(60 SEATER)(+5K for Overnight) | MINIBUS/COASTER(30-40 seater)(+5K for Overnight) | VAN(10-14 seater)(+3K for Overnight) | * BATAAN | | | | BALANGA/ORANI/HERMOSA | Php 23,500.00 | Php 19,500.00 | Php 9,000.00 | MARIVELES/MONTEMAR/BAGAC | Php 26,500.00 | Php 23,500.00 | Php 9,500.00 | MT.SAMAT | Php 24,000.00 | Php 22,500.00 | Php 9,000.00 | MORONG | Php23,500.00 | Php21,500.00 | Php 9,500.00 | * BATANGAS | | | | ANILAO/MABINI | Php 22,500.00 | Php 20,500.00 | Php 9,500.00 | CALATAGAN/SAN JUAN | Php 22,500.00 | Php 19,500.00 | Php 9,000.00 | CALACA/BATANGAS PIER/LIAN | Php 20,500.00 | Php 18,500.00 | Php 8,500.00 | NASUGBU/MATABUNGKAY/TAAL/LEMERY | Php 20,500.00 | Php 18,500.00 | Php 8,500.00 | CANYON WOODS/ LIPA/BATULAO/TALISAY | Php 20,500.00 | Php 18,500.00 | Php 8,500.00 | * BICOL | | | | CAMSUR(3DAYS) | Php 80,500.00 | Php 76,000.00 | Php 20,500.00 | NAGA(3DAYS) | Php 68,500.00 | Php 65,500.00 | Php 20,000.00 | * BULACAN | | | | STA.MARIA/MALOLOS | Php 15,500.00 | Php 13,500.00 | Php 6,500.00 | SAN RAFAEL/PANDI/CALUMPIT | Php 16,500.00 | Php 14,500.00 | Php 8,000.00 | * CAVITE | | | | TAGAYTAY | Php 17,500.00 | Php 15,500.00 | Php 7,500.00 | PUERTO AZUL | Php 17,500.00 | Php 15,500.00 | Php 7,500.00 | CAYLABNE | Php 17,500.00 | Php 15,500.00 | Php 8,000.00 | KAWIT | Php 16,500.00 | Php 14,500.00 | Php 7,000.00 | * ILOCOS NORTE | | | | LAOAG/VIGAN(3DAYS) | Php 78,500.00 | Php 74,500.00 | Php...
Words: 2199 - Pages: 9
...Communication Strategy 8 Marketing Research 11 Marketing Organization 11 Action, Budget and Controls 12 Action 12 Budget 12 Control 12 Appendix 13 APA References 14 Executive Summary (whole story in 1 page, NOT Introduction) Current Market Situation Market Description Growth and Size Product Review Main Features Nocturnal it a bussing transportation service that will provide consumers, mainly students, with a safe guaranteed ride to the three main clubs in Lethbridge: Studio, Pulse and Boss Hogs. As well as return them to the University to provide the most convenience for our consumers. This service will be much more affordable and convenient than other current transportation services in the market, such as taxis and city bus transportation. This service fulfills the needs of its customers by providing safe guaranteed rides to and from the club at very reasonable rates and serving as the ultimate convenience. Product Line Nocturnal shuttle service will consist of one shuttle service in its first year of business. It will provide seating for up to fifty people and have an upgraded sound system to provide both a joyful and boisterous environment on the way to the destination and then a calming environment for the occupants on the return trip. It will...
Words: 5595 - Pages: 23
...Summary: For the February 14th issue of NAATBatt’s Advanced Battery Weekly, we highlight recent sector activities. The NAATBatt, U.S. and Asia Indices increased 2.7% w/w, 3.8% w/w and 3.2% w/w, respectively. The S&P 500 and Russell 2000 grew 3.3% w/w and 2.2% w/w, respectively. Key Highlights: • Maxwell Technologies announced it is supplying ultracapacitor-based Engine Start Modules (ESM) to Idle Free Systems to provide cranking power for a new anti-idling system. The Work Truck No Idle Heat System™ could provide up to eight hours of interior cab heat with the truck engine turned off. • The Chinese Ministry of Finance in a joint statement with the Chinese National Development and Reform Commission and the Chinese Technology and Industry ministries announced plans to provide more subsidies for electric vehicles (EVs) than previously announced. China will support the promotion of new-energy vehicles in a second batch of cities and regions, including the northeastern provinces of Jilin, Liaoning and Heilongjiang. • XL Hybrids was named by Fast Company publication to its 2014 Ranking of World’s 50 Most Innovative Companies. XL Hybrids was ranked 3rd in the ‘Innovative Companies in Energy’ section trailing Tesla Motors and General Electric. • Sumitomo has developed and installed a large-scale power storage system that utilizes used electric vehicle (EV) batteries. The commercial scale storage system, built on Yume-shima Island, Osaka, will begin...
Words: 1989 - Pages: 8
...www.vtpi.org Info@vtpi.org 250-360-1560 Transit Price Elasticities and Cross-Elasticities 25 May 2012 Todd Litman Victoria Transport Policy Institute Abstract This paper summarizes price elasticities and cross elasticities for use in public transit planning. It describes how elasticities are used, and summarizes previous research on transit elasticities. Commonly used transit elasticity values are largely based on studies of short- and medium-run impacts performed decades ago when real incomes where lower and a larger portion of the population was transit dependent. As a result, they tend to be lower than appropriate to model long-run impacts. Analysis based on these elasticity values tends to understate the potential of transit fare reductions and service improvements to reduce problems such as traffic congestion and vehicle pollution, and understate the long-term negative impacts that fare increases and service cuts will have on transit ridership, transit revenue, traffic congestion and pollution emissions. Originally published as “Transit Price Elasticities and Cross-Elasticities,” Journal of Public Transportation, Vol. 7, No. 2, (www.nctr.usf.edu/jpt/pdf/JPT 7-2 Litman.pdf), 2004, pp. 37-58. Todd Litman 2004-2011 You are welcome and encouraged to copy, distribute, share and excerpt this document and its ideas, provided the author is given attribution. Please send your corrections, comments and suggestions for improvement. Transit Elasticities and Price...
Words: 10334 - Pages: 42
...service is called Stageline and runs regular routes throughout the city of Clovis proper and into some portions of the neighboring town, Fresno. The paratransit service is called RoundUp and provides service to disabled residents of the city. Clovis Transit is considered a mid-sized transit agency and provides approximately 300,000 trips per year. The city brands itself in the western motif with the goal of maintaining a small-town feel and personality while still serving a population of just short of 100,000 citizens. Passengers who use Clovis Transit fall into three main categories: low income, student, and disabled riders. These riders are considered “transit dependent” which means they have no other choice for transportation beyond the bus and therefore marketing has remained a low priority. The City of Clovis maintains a website that provides access to all its departments including Transit. The Transit department’s website currently contains basic information about the services offered and various forms and documents that can be downloaded by the user. Because the department serves two distinct customer groups, regular fixed-route transit riders and disabled citizens, there is an opportunity to improve the website to and provide the information, products, and access each group needs. Clovis Transit also has a Twitter account but it is not promoted nor used regularly to communicate with followers. Transit riders frequently express their desire for increased communication about...
Words: 3825 - Pages: 16
...Introduction: Ahmedabad is one of the largest cities and was once the former capital city of Gujarat state. It is the administrative head quarter of Ahmedabad district and is the judicial capital of Gujarat as the Gujarat High Court is located in the city. The population of the city is more than 5.8 million and has population of 6.3 million; it is said to be the fifth largest city and seventh largest metropolitan city of India. It was ranked third in Forbes' list of fastest growing cities of the decade. Ahmedabad is located on the banks of the River Sabarmati, 30 km (19 mi) from the state capital Gandhinagar. Jawaharlal Nehru National Urban Renewal Mission is a major city- revitalization program, which was launched by Government of India under the Ministry of Urban Development. This policy has been named after Jawaharlal Nehru, the first Prime Minister of India. It was launched with a total outlay of Rs 100,000 crore aiming at strengthening infrastructure and the overall quality of life in 63 shortlisted cities in the mission document. It has been stated that cities are the inspiration for economic prosperity. Since Independence, India has been in the process of changing its outlook from being an agrarian society to an industrialized society. Around 60% of population of India resides in rural villages but still the country is on the run of urbanization. In this race, the rural areas got side-lined and also with adverse weather conditions the agricultural production got dried...
Words: 3761 - Pages: 16
...University of Melbourne's management and marketing faculty describes Jobs as “one of the greatest business strategists of all times”. “There are a lot of people out there claiming to be futurists,” Dr Coker said. “Most of them are keynote speakers or public speakers - it is rare to have a futurist that demonstrated his ability to almost predict the future in a real live business setting.” But Jobs's rise to the top was hardly textbook perfect. A university dropout, he worked at Atari and travelled through India before seeing a commercial opportunity in the computer (the original Apple I) Wozniak had built to impress some friends. They started the company with an investment of $US1300 of their own money, making it into the Fortune 500 list by 1983. That year Jobs recruited former Pepsi executive John Sculley to take the chief executive position, only to be stripped of all his power by him in 1985. According to author Steven Levy, this was prompted by the Macintosh computer not selling as well as expected, as well as Jobs's demanding management style. As Harry McCracken writes in Time...
Words: 988 - Pages: 4
...------------------------------------------------- Human Resource Strategy Analyzing Google and Protiviti May 18, 2015 Dr. Woodard Bus 508 May 18, 2015 Dr. Woodard Bus 508 When looking at two countries on the Fortune 100 list I choose the number one company and the number 100 company. Those two companies are Google and Protiviti, Inc. Both companies are doing very well and have similarities and differences. Upon dissecting the two companies and figuring out why they belong on the Fortune 100 list, I found the following. The number one best company to work for in the world is Google. Google offers a great deal of products and services that are very useful. Google has over 50 different products listed on their website. The products are categorized by web products, mobile products, business products, media, Geo, specialized search, home & office, social, and innovation. A lot of their products can be used on mobile devices by downloading them as applications. Some of the applications that are very popular that Google created is Google Maps, Gmail, Drive, Google Wallet, Google Translate, Calendar, and many others. One application that is really cool is Google Wallet. It is basically like a prepaid credit card that is monitored by Google’s bank. You are able to make purchases as if it was a regular card. You can send and receive money. This is a very helpful application/service especially for parents that are giving allowances to their kids, college student’s receiving...
Words: 1742 - Pages: 7
...ABSTRACT Bus service is the main mode of transportation in Chennai. By this service, public are able to travel to anywhere and any places in Chennai. This leads to increase in bus routes which cause confusion to bus users. Although, at present, many routing information systems have been implemented but none of them provide the passenger travel information that they require. As a consequence of the shortages of such significant information, the current bus information services cannot fulfil users need. Current bus information services are based on GPS and operated in licensed frequency band which requires a high implementation and operation cost, these systems are used to provide travel-time approximation only. This paper proposes a system, Real Time Empirical System of Bus Service that can provide valuable information not only bus routes, also provides information of buses based on destination to the passengers. This system is aimed to reduce the operative cost of the existing system. The implementation of Real Time Empirical System of Bus Service involves use of Zigbee and RFID communication technology. This system is operated in 2.4GHz which is ISM band and no external network backbone is required for transmission and reception. iii TABLE OF CONTENTS CHAPTER N o. TITLE ABSTRACT LIST OF FIGURES LIST OF ABBREVIATIONS 1. INTRODUCTION 1.1 EXISTING SYSTEM 1.2 DRAW BACKS IN EXISTING SYSTEM 1.3 PURPOSE OF THIS PROJECT 1.4 BENEFITS OF THE PROJECT 2. REAL TIME EMPIRICAL SYSTEM...
Words: 8763 - Pages: 36
...Waste Land" by Alan Paton Describe a surprising ending and analyse how it links to the rest of the text. “The Waste Land” by Alan Paton, is about a man who is on a bus. When he gets off the bus, he is attacked by several young men and it is suggested that the men want his purse which contained his wages. This short story has a surprising ending and it helps the reader understand other parts of the text that foreshadowed the ending. “The Waste Land” is very surprising as it ends with the man’s son having been killed in the incident. The short story ends with the narrator realizing that one of the men that have just attacked him was in fact his very own son and that he has just killed his son. When the gang dumps Freddy’s body under the lorry, where the man is, the man moved away from the body as if not wanting to accept his son’s death. The narrator displays the father’s shock and mental agony. This ending is linked to the title as “The Waste Land” suggests that the setting is very desolate, people are desperate and that the people will do anything to help themselves in their time of need even betray their own family. This is shown when the man says “People, arise! The world is dead.” This illustrates how the defender thinks that the world is corrupt. The attackers having waited for him by the bus stop shows that they knew that he would be there thus supports his son having a part in the gang. The ending is foreshadowed by the gang waiting for him to arrive, which shows...
Words: 430 - Pages: 2
...Table of Contents Executive Summary 2 Problem Statement 2 Situation Analysis Company Objectives 2 Company Background 3 S.W.O.T. Analysis 4 Market Analysis 5 STEEPL 6 Consumer Analysis 7 Case Keys 8 Alternatives 9 Recommendation 10 Action Plan 10 Contingency Plan 11 Appendix A Exhibit 1 Segmentation Chart 12 Bibliography 12 Executive Summary MMI Product Placement Inc., established in 1985, is the pioneer in the business of product placement in Canada. MMI leveraged its relationship with the Canadian entertainment industry to incorporate its clients’ brands into films and TV shows. Greyhound, the country’s largest provider of intercity bus transportation, recruited MMI services to provide cost-effective ways to communicate its marketing message to consumers. Philip Hart, president of MMI, was preparing to make a final pitch to sign up Greyhound as client. For Greyhound, the major competitors include VIA Rail, owned automobile, and airline transportation companies. The consumer segmentation can be divided into three groups including college and university students, newer professionals and established professionals. The target market will be age 18 to 24 college and university young professionals. Philip Hart needs to decide which promotional vehicle would be best for Greyhound’s product placement. The alternative choices include to stick with traditional advertising, or product placement on TV series shows like “Corner Gas” or...
Words: 2713 - Pages: 11
