...Entrepreneurial Leadership Courtney Sapp Benjamin Bao Bus-508 Contemporary Business October 27, 2013 Entrepreneurial Leadership Five Guys Burgers and Fries is one of the fastest growing fast-food chains in the world today. They pride themselves on serving fresh made to order burgers and fries to their customers. Five Guys Burgers and Fries were started in 1986 by the Murrell family. The first location, which was a carry-out burger joint, was opened in Arlington, VA and the company has now expanded to over 1000 locations nationwide and over 1500 units in development over a span of 20 years (Five Guys Burgers & Fries, 2012). According to the CEO of Five Guys Burgers and Fries Jerry Murrell, he said “anybody can be successful in the restaurant business if you serve a good product, (have a) friendly and clean atmosphere and reasonable price, (Joiner, 2012).” Five Guys Philosophy Five Guys Burgers and Fries have several characteristics that set it apart from other fast-food chains. One of the biggest things is the company’s focus on providing excellent customer service. The mission of Five Guy’s Burgers and Fries was to serve the best burger possible and to ensure each customer knew that they were important to the success of the company. Five Guys Burger and Fries also ensured their customers understood that the company depends on them and their allowance to serve them great food. The franchise refrains from using frozen meat and only uses fresh ground meat. This...
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...Entrepreneurial Leadership Bus 508 Professor Dainel Sersland Introduction Jerry Murrell founded five Guys burgers and fries from the vision. Five guys business plan was to create the perfect burger without “No cut corners” but to have the best burger in an already crowded market. Through out the paper we look at how Five Guys burgers and fries became successful, still growing strong and how the company ethical and social practice has affected their success. Five Guys burgers and fries mission statement, as simple as its menu, is aligned with the philosophy that if your are going to sell hamburgers and fries in a restaurant industry that has a lot of hamburgers-french-fries business, you’d better do hamburgers and fries well than the competitors. Murrell states ”we figure our best salesmen is our customer, treat that person right, he’ll walk out the door and sell for you”. I believe this is the key factor that sets Five Guys burgers and fries apart from the other fast food chain. Quality, customer service and choices made five Guys burgers and fries are the factors to success of Five Guys burgers and fries. Factors of Success Quality of the ingredients such as the meat is only fresh grounded beef and not frozen in any five Guys burger location, but just in a cooler. The menu is trans fat free, the bun is not toasted but grilled to keep the caramelized taste if the bun. Jerry Murrell states,” that all our money goes into our food that’s why the décor is simple”. The quality...
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...Five Guys: Recipe for Success 1 Five Guys Burgers and Fries: Recipe For Success Bonds Contemporary Business- BUS 508 January 25, 2013 Five Guys: Recipe for Success 2 Five Guys Burgers and Fries: Recipe For Success Introduction Five Guys and a Burger was created in 1986 when founder Jerry Murrell realized his two oldest sons did not want to go to college. He was okay with their decision and decided to use their tuition money that had been saved to open the first Five Guys and a Burger, a quality hamburger take out restaurant located in Arlington, Virginia. This paper will discuss the company’s philosophy; start up values, factors for success and the culture of the food. Five Guys Philosophy Five Guys’ philosophy sets them apart from any other food chain. They believe that if you sell quality food and maintain superior customer service that the product will sell itself. “Keep it simple, focus on “food,” not “fast,” and use honest-to-goodness fresh ingredients of the highest quality you can buy.” (Smith, para.3) When a restaurant keeps it simple, inventory and training is much easier within the restaurant and employees usually do a better job due to their tasks being much more manageable. When owning a small business quality versus quantity is important because it...
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...Entrepreneurial Leadership BUS 508 Taura Boykin July 22, 2012 Dr. Ann Pohira-Vieth Assignment 1: Entrepreneurial Leadership Determine How Five Guys’ Philosophy Sets it Apart From Other Fast-food Chains Five Guys follows the philosophy of focusing on a few items, and serving them fresh to order. Five Guys is not your typical fast food chain for a number of reasons, one being that they limit their menu. Five Guys serves burgers made to order, which are fresh and never frozen (Boone & Krutz, 2012). Customers can customize their burger with a choice of 17 free toppings such as ketchup, mustard, and jalapeno peppers. The buns are toasted on a grill for better taste, rather than in a bun toaster. The potatoes for the fries are grown in northern Idaho, and are cooked in peanut oil (Boone & Krutz, 2012). Although they may not have a drive-thru, Five Guys offers a sit down restaurant in a warm, clean environment. Analyze the Original Values for the Start-up Company and How it Remains Strong Today Values of a company play a very important part in establishing a business in today's competitive market. The first Five Guys Burgers and Fries opened in Arlington, Virginia in 1986 by the Murrell family (Five Guys’, 2011). The family opened a carry out burger joint in Arlington, Va., that served hand formed burgers and fresh cut fries cooked in pure peanut oil. The Murrell family wanted to provide good food and to keep it simple. The founder of Five Guys believe if you "Treat that...
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...Using Teams in Production and Operations Management: Forensic Accountants: Fraud Busters. By: For: Class: Bus 508: Contemporary Business Date: 13 November 2012 Abstract: A case study for the Strayer University, Woodbridge, VA, Business 508 class, this paper provides for a brief review of 1) The skills that a forensic accountant requires; 2) The role of the forensic accountant in the courtroom; 3) The legal responsibilities of the forensic accountant; and lastly, 4) The role of the forensic accountant in a couple of major accounting fraud scandals. The world of Accounting has seen several major scandals since the early 1990s. These include major accounting failures such as Enron, WorldCom, Adelphia, Tyco, Phar-Mor, Cendant, Computer Associates, AOL, Freddie Mac, ImClone, Qwest Communications, Royal Ahold, Health South Corporation, AIG, Lehman Brothers, and most recently the Olympus Corporation. Some of these have resulted in the collapse and dissolution of the company – Enron, Adelphia; others have resulted in a major restructuring of the company – AOL, AIG, Freddie Mac. Whatever the result, they have all been caused by accounting fraud – either “cooking the books” to hide major losses or to hide the theft of funds. It has also resulted in the failure and absorption of the one of the Big Five Accounting firms – Arthur Anderson. Besides the whistle blower who brought most of these to public view and the lawyers who have been involved their dismantling...
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...head: Assignment #1 Entrepreneurial Leadership Assignment #1 Entrepreneurial Leadership BUS 508 Contemporary Business Assignment #1 Entrepreneurial Leadership Determine how Five Guys’ philosophy sets it apart from other fast-food chains. Five Guy’s is set apart from other fast-food chains by the history of its origin. Since the company started in 1986 the owners the philosophy was to work out all the details of how to not only create but yet serve the best hamburger and fries. Five Guys uses only the freshest ingredients’ to cook and serve to its customers. In comparison with other fast-food chains in the market place today only two can compare but not surpass the Five Guy’s philosophy. The first fast food chain Wendy’s was created in a similar fashion. In 1996 several years later the first Wendy’s was opened. It philosophy was to also to sever fresh not frozen beef and to be cooked as ordered. This was similar to Five Guy’s however the freshness part was not taken to the same level. Wendy’s used store purchased produce and buns. Five Guys take the freshness to another level of baking the buns they used. The orders were cooked to order but with Five Guy’s you might get your burger a few moments later then Wendy’s but the taste was worth the wait. Customers did like the flavor of the food at Five Guy’s and would often be heard it was worth the wait. Five Guy’s best philosophy was that it went out into the community to local vendors and suppliers to...
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...Assignment 1: Entrepreneurial Leadership Sara J Broderick Dr. Kathleen Irwing BUS: 508 Contemporary Business Strayer University Oct. 22, 2013 Entrepreneurial Leadership Five Guys’ Burgers and Fries, a family owned franchise is one of the fastest growing chains in America (Better Burgers Starts to Sizzle in Canada, 2012). Five Guys’ Burger and Fries sets itself apart from other fast food chains by using quality ingredients and keeping a constant core menu. Jerry Murrell, founder and owner says the business plan from the start is still the business plan today. “Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don't cut corners.” (Welch 2010) There are advantages to a family-owned business that give Five Guys’ Burgers and Fries unique edge. Also, Five Guys’ Burgers and Fries focus on the customer has helped their marketing efforts tremendously. Murrell’s philosophy for the successful franchise is different then most fast food franchises in that the focus is on quality food. Many fast food franchises serve frozen beef patties and dehydrated frozen fries. Five Guy’s Burger and Fries actually soaks their fries in water, then pre-fries them forming a seal so that when they get fried a second time, they don't absorb any oil -- and they're not greasy. (Welch 2010) Five Guys’ Burger and Fries also differs from other food chains by keeping the core menu. Murrell doesn’t want to serve subpar food so they stick with a limited menu and execute it...
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...Entrepreneurial Leadership Jaikenna Frails Professor Gary Shelton BUS 508 Contemporary Business October 27, 2013 In 1986, Five Guys Burgers and Fries opened its first location in Arlington, VA. Jerry and Janie Murrell’s four sons did not want to go college so they advised them to open a business instead. They decided on a burger and fry establishment but it would be much different from the rest. Five Guys mission statement simply states, “We are in the business of selling burgers”. Their goal is to “sell the best quality burger possible. To sell the best burger possible, we focus on Quality, Service, and Cleanliness.” (Byrne, Charlie) Five Guys is not your typical fast food chain. The philosophy for most fast food chains is to make good tasting food the quickest and cheapest way possible. This was they can sell their food for lower prices. You will never find a dollar menu at Five Guys. You get what you pay for and Five Guys believes in quality food. Their beef is lean and always fresh, never frozen. Their potatoes come fresh from Idaho and their buns are made fresh daily in a bakery and toast to perfection on the grill. Five Guys burgers are made to order with 17 different fresh toppings to choose from when placing your order. Quickness is not a concern at Five Guys like other fast food places. In fact, they use to have a sign post that stated, “If you’re in a hurry, there are a lot of really good hamburger places within a short distance from here.” (Welch, Liz) ...
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...An Analysis of Entrepreneurial Leadership on Five Guys burgers and Fries. Assignment 1 By: STUDENT NAME: Rodino Wright TO: Dr. Evangeline Jefferson Professor: COURSE NAME: BUS 508: Contemporary Business STRAYER UNIVERSITY WASHINGTON, DC October, 2012 Introduction The purpose of this project is to examine Entrepreneurial Leadership at Five Guys burgers and fries. According to Boones and Kurtz (2012), business can be defined as all profit-seeking activities and enterprises that provide goads and services necessary to n economic system. (pg. 5). Likewise, according to Boones and Kurtz ) 2012) , Entrepreneur is defined as a person who seeks a profitable opportunity and takes the necessary risks to set up and operate a business. Leadership, according to Boones and Kurtz (2012), is defined as the ability to direct or inspire people to attain certain goals. (Pg. 233). From these terms we will try to create a meaning for the terms Entrepreneurial Leadership. However, according the Fernald, Solomon and Trabishy (2005) , Entrepreneurial Leadership deals with concepts and ideas which are often related to problems that are not of an organizational nature. As a result, in the upcoming project, I will discuss how these factors, in relation to Five Guys Burgers and fries. How does Five Guy philosophy sets it apart from other fast-food chains? After evaluating the reading, I think Five Guys philosophy was to concentrate solely on food and serve freshly made food...
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...Five Guys Burgers and Fries: Ingredients for Success Kareem Abdullah Jack Sterling BUS 508 1/24/13 1. Determine how Five Guys’ philosophy sets it apart from other fast- food chains. Well to start off The “Five Guys” originally started in Arlington, VA with Jerry and Janie Murrell off advice to their four younger brothers. The ultimatum was to either go to college or open a business. So the brother eventually they open a business. At first it started off as a carry-out burger joint. Through the guidance of Jerry and Janie, the Murrell family served only hand-formed burgers cooked to perfection on a grill along with fresh-cut fries cooked in pure peanut oil. The little burger joint quickly developed a cult-like following. Press paid attention and customers voted the burger"#1" in the metro area. The Five Guys' menu is centered on hamburgers offered with American cheese or bacon, kosher style hot dogs, grilled cheese and vegetable sandwiches. Five Guys uses buns that are sweeter and "eggier" than normal buns. The use Fresh-cut French fries are the sole side item, available salted only in "Five Guys style" or seasoned "Cajun style". Complimentary roasted in-shell peanuts are offered for on-site consumption at most locations, with signage alerting potential customers who may have a peanut allergy. Peanuts are not permitted to be taken out of the restaurant, out of concern for spreading the allergen. Their omelets also offer egg sandwiches on Five Guys' buns for breakfast....
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...Entrepreneurial Leadership Nikki Davis Dr. Cheryl Molyneaux BUS 508 July 22, 2012 Abstract Entrepreneurs have long recognized the importance of marketing to their success. Opening a restaurant is a challenging prospect even in good times, and many ventures fall by the wayside. Owning and operating a restaurant is one of the most challenging endeavors an entrepreneur can take on. According to Schrader (2004), foodservice success stories abound, but the launch of any restaurant is risky. Most important, however, the restaurant entrepreneur must be able to form a winning team and find partners with similar goals. Five Guys is a restaurant chain that is not your typical restaurant. Five Guys is a family owned restaurant that was first brought into existence in 1986 by Jerry and Janie Murrell. The restaurant gets its name from the Murrell’s who have included all five of their sons into the business. For 16 years they ran a handful of local stores in the Washington (D.C.) area, perfecting their limited menu and building a devout local following. Then in 2002, after much nudging, the boys convinced Murrell to open the floodgates to franchising (Weise, 2011). The chain has grown to over 625 locations in 40 states and four Canadian provinces, with most of that growth occurring in the past seven years (Gilbert, 2010). Five Guy’s Philosophy Five Guys have built there restaurant on a philosophy that set them apart from...
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...Entrepreneurial Leadership Strayer University Contemporary Business BUS 508 xxxxxxxxxx xxxxxxxxx Entrepreneurial Leadership When you think about entrepreneurial leadership what is the first thing that comes to your mind? Entrepreneurial leadership is organizing a group of people to achieve a common goal using proactive entrepreneurial behavior by optimizing risk, innovating to take advantage of opportunities, taking personal responsibility and managing change within an active environment for the benefit of the organization. Entrepreneurial leadership is effectively by using the skills associated with successful individual entrepreneurs and applying those within the environment of the larger organization. This especially means within a business where those skills have been lost and replaced with a corporate mindset that focuses on process, systems and risk minimization rather than entrepreneurial behavior. A great example of entrepreneurial leadership would be Five Guys Burgers and Fries. Five Guys Burgers and Fries were founded in 1986 by the Jerry and Janie Murrell and their sons. The company came about when their two oldest sons decided not to go to college, so their parents decided to take their college fund to open up a tiny hamburger take out shop in Arlington, Virginia. Amazing after franchising in 2002, Five Guys grew significantly ranking #7 in the growth survey which was done this year. Five Guys franchise grew to around 570 in the United States and Canada....
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...Five Guys: An Honest Business Built on Simplicity Reyna Haynes-Smith Professor Barry Adkins Contemporary Business BUS 508 October 19, 2012 Food. It’s a major topic of discussion today. What’s healthy, what’s not. What’s filling, what’s worth the money. There are many factors that contribute to the reason consumers choose one business over another. Most choose fast food options because they don’t have the time for a sit down meal. Time is short and many want a meal that is filling but also want something healthy. Enter Five Guys Burgers and Fries. Five Guys was founded in 1986 by Jerry and Janie Murrell in Washington DC. They wanted to give their sons the opportunity to either build a business or go to college. The business route won and the family opened a carry out burger joint in Alexandria, VA. Their premise was to concentrate on the quality of their product and the satisfaction of their customer. From that a simple yet beneficial business was born. The “Keep it simple” mindset has brought Five Guys tremendous success. “Now, over 20 years after Five Guys first opened, there are over 1,000 locations nationwide and over 1500 units in development. Five Guys continues to receive media attention and has grown a cult-like following around the world”. Five Guys took many years to perfect their business practices. Many of their practices differed from those of other businesses...
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... DR. PHYLLIS PARISE BUS-508 CONTEMPORARY BUSINESS JULY 20, 2012 Five Guys philosophy of just staying with hamburgers and fries as the only thing they sold did set them apart from other fast-food chains because of the fact that all those sold was the hamburgers and fries. What the Murrells decided was to do things the way they wanted to do them. No matter what anyone else said they should sale they stuck to their plan of just hamburgers and fries. “What they decided in the beginning was that if they were going to make it, they were going to do it the way they wanted to do it, Murrell says. If we just cooked hamburgers and fries and can make it doing that, we'd be alright.” (QSR Magazine, 8/2011). “There was a lot of temptation along the way to do milkshakes and to advertise and to do a lot of things that we did not want to do, he says. Our philosophy was to stick within their own four walls and have the food do the talking for us.” (QSR Magazine, 8/2011). What sets Five Guys apart from other fast-food chains is the small menu they had of just hamburgers and fries and the other fast-food chains had all kinds of food on their menus from chicken to salads. They decided to do just the hamburgers and fries and nothing else. “Very early the Murrells realized that in order to compete with the fast-food chains, Five Guys would have to concentrate on food.” (Boone & Kuntz, p. 78). “ And for 16 years, that's how the Murrell family ran Five Guys, overseeing their small...
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...Five Guys Ingredients to Success Danielle Rush Dr. Etta Steed BUS 508/ Contemporary Business October 24, 2013 Five Guys How it Started In 1968 Jerry and Janie Murrell gave their four sons a proposition; the four Murrell brothers had to either start up a business or go to college (Five Guys Holdings LLC, 2012). The boys decided that the restaurant business was the journey to embark upon. With the guidance of Jerry and Janie the first carryout only burger joint was opened in Arlington, Virginia in 1986 (Five Guys Holdings LLC, 2012). It cost the Murrell family $70,000 to open up the first Five Guys with the company being ran by Jerry, and his three sons: Matt, Jim, & Chad, while his wife Janie did the books (Burke, 2012). The Murrell family had one mission and that was to ensure the customers would be getting top quality burgers and fresh cut fries. The Murrell family knew that with good quality food and great customers the burgers and fries would speak for themselves and start to attract a crowd. Over the course of a few years the family found the recipe for success and what it takes to make a consistently great tasting burgers and fries time after time. Throughout the course of this paper the five guys philosophy, values, success, and the ethical and social practices of five guys culture will be discussed. Five Guys Philosophy Jerry Murrell and his sons maintain a focus on the freshest and high quality burgers and fries the customers can buy. Through taste...
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