BUS 599
December 16, 2012

BMW Group is considered one of the most successful companies in the world, primarily manufacturing its automobiles in its three brands: BMW, Mini, and the Rolls Royce. The company continues to be a world class performer in luxury automobiles. BMW’s success is attributed to its long-term thinking and responsible actions, establishing a strategy of ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to resource conservation. Analyze the company’s mission and vision statements against the performance of the organization. Then, evaluate how well the company lives out its mission and vision statement. Provide support from the organization’s performance in your evaluation. BMW’s mission statement is: “To be the most successful premium manufacturer in the industry.” The mission statement is mainly designed just as to help the organization to move on a better path. Mission statement is a short-term goal and objective. It is being designed in order clear the actual motto of the business. With this, the business would arrive at hopeful moves so as to make it realized. Mission statement is formed for the sake of stating the fundamental reason behind the establishment of the business. It appears to be the best possible move just as to make people aware about existence of the business. It is a must from the part of the company to get acquainted with the fact as to what stands to be the actual reason behind establishment of the business. At this point, the printing business is set for making its business practices effective. Its mission statement is linked with printing the required materials in a proper manner. It should be very much qualitative and superior in its functioning. It would also ensure that things are going on smoothly