Business Research

Elizabeth Kleine

BUS642: Business Research Methods & Tools

Dr. Kurt Diesch

June 17, 2013

BUSINESS RESEARCH
When answering questions that require business research, it is important to know what is business research is. Business research is an inquiry or set of inquiry that provides information and understanding about a specific thing which will guide decision makers to make better decisions. Understanding the definition of business research is important because it allows managers to “organize and manage” (Cooper and Schindler, 2011, p. 4) responsibilities. One of the first stages of business research is to translate the research into a business decision over a situation into relevant objectives that can be put into action.
When applying research, knowing the difference between applied research and pure or basic research assists in researching and having the ability to make clear and precise decisions regarding a given situation. According to Peter Lennon, (1995) “The difference between applied research and pure research is that in one work is done in order to bring a particular product to the market place, and in the other research is done out of curiosity about how the world works”. To be more precise, applied research is research that, in a given situation, will help decision makers understand what factors and the conclusions and consequences of making certain decisions. Pure, or basic, research is just research without any given qualities as to why something is happening and has no defined outcome or specific decision.
In the decision of how to pay a salesperson, the pure, or basic, research question would say that the salesperson should be paid, but the applied research questions how the salesperson should be paid, either as a salaried employee or based on sales, earning a commission on every product sold. As the