Assignment 1
Ryan Butler
Darren Tunnyuk
BUS107
26 January 2012

Identify the advantages and disadvantages of taking your small business online by performing a SWOT analysis. Include 2-4 items in each category.
When performing a SWOT analysis you have to take into consideration the four categorizes of SWOT which is strengths, weakness, opportunities, and threats. Strengths consist of what does your company do well, for my company we make comfortable jeans, jean shorts, cargo pants, and cargo shorts along with t-shirts and collared shirts to fit the fashion of consumers today and in the future. Then you have to ask yourself is your company strong in its market, and my company is picking up momentum to being a very strong competitor in this market. With our advertising and customer care we have made a name for ourselves.
Weaknesses play a part in the SWOT analysis and one is what does the company do poorly. I would have to say for my company it is that the shipping department has been doing poorly with the increase of sales, in which we are having a hard time getting the products out the door to our customers in a timely manner. The second thing we need to look at is what problems could be avoided, for my company I need to hire more employees to help with the increase load in the shipping department to be able to get customer orders out of the warehouse. So for me to avoid this I will have to hire more employees to fix this void.
Opportunities also play a big part in the SWOT analysis. For example do new markets exist for your company’s products/services? In my opinion I would have to say yes, for we have not yet ventured into the making of khaki pants or shorts, nor have we ventured into making dressy type clothing. These are new products that we have not yet ventured into. Secondly are there new technologies that the company can exploit? My answer to that