Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an Existing Business

BUS/475
February 9th, 2015

Table of Contents

Introduction …………………………………………………………………….... 3

V-Gym analysis…..………………………………………………………………. 3

V-Gym’s mission statement and vision ………………………………………….. 4

Values and guiding principles..,………………………………………….………. 5

Organization’s strategic direction and aims …………………………..…………. 6

Customers need satisfaction and Achievement of Competitive Advantage……… 6

Conclusion………...………………………………………………………………. 7

References………...………………………………………………………………. 9

Introduction A Strategic plan is fundamental to conceptualizing and building up new business that existed for success. Mission, vision, and value statements are crucial factors that take a place as guiding and controlling standards for a business's strategic initiatives. This paper is Part 1 of my strategic plan descriptive analysis of mission and vision of V-Gym, and how all these statements will help V-Gym to separate itself from its rivals. In addition to that, the paper likewise discuss V-Gym's values, which are represented by its vision and mission statements, and how these values guide the organization's strategic directions, which thus will help the organization to fulfill its stakeholders, expand productivity, and separate itself from its rivals.

V-Gym Analysis My business plan is focusing on developing a virtual Gym, Known as V-Gym. Basically V-Gym, is a combination between internet Gym and Virtual reality imaging provided by the latest invention of the virtual glasses named "Oculus Rift". "The Oculus Rift, a ground-breaking virtual reality headset for immersive gaming" (Oculus, 2014). This Internet and feature gaming business will provide value added services to its