...Department of International Business (2013) YEAR 1. Semester I Semester II |Course Code |Cour| | |CR|ECTS | | | | |se | | |ED| | | | | |Name| | |IT| | | | YEAR 2 Semester III Semester IV |Course Code |Cour| | |CR|ECTS | | | | |se | | |ED| | | | | |Name| | |IT| | | | YEAR 3. Semester V Semester VI |Course Code |Cour| | |CR|ECTS | | | | |se | |...
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...Gabriel Valadez bus420 December 19, 2013 Course project Gabriel Valadez bus420 December 19, 2013 Course project Successful Product Strategy (Apple iPhone) Background & Current Key facts of Apple iPhone. Steve Jobs and Apple announced on January 2007, the revolutionary iPhone which was released the following June and also marked Apple's entry into the cellular phone marketplace. As described by Steve Jobs as "a wide-screen iPod with hand controls... a revolutionary mobile phone... and a breakthrough Internet communications device," the iPhone was the first Apple-branded consumer device to run on OS X (now known as iOS7). The iPhone was sold in two configurations, a 4 GB model sold for $499, and an 8 GB model for $599. In September 2007, Apple discontinued the 4 GB model, and dropped the price of the 8 GB model to $399 (a $100 Apple Store credit was offered to angry early adopters). In February 2008, a $499 16 GB model was added. All models were discontinued in June 2008, with the release of the iPhone 3G. As don’t with every other model when new iPhone comes out. Strategy/Project under investigation. iPhone has always been forward thinking and they have come a long way since 2007 when they introduced the iPhone 3G. Forward thinking is what the iPhone 5s is now. It is a 64 bit mobile architecture in pioneering. It also has a new innovating feature of a fingerprint identity sensor. All of these services are at the service of every person who is interested in a...
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