Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an Existing Business
Nikki Dockery
BUS475 – Integrated Business Topics
December 1, 2014
Dr. Sarita Wesley

Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an Existing Business Innovation is evolution within the business world, without it all businesses would stay at a standstill. In order for a business to go anywhere, they need to evolve and grow with the companies around them in which they may compete, as well as with their customers. If a business does not grow with their customers, then those customers will find a business that is better for them. Within the confectioner’s world, there are very few that cater 100% to their customers’ needs or wants. In my surrounding area many individuals can only buy their cakes, cupcakes, cookies, chocolates, etc., from the grocery store. Limiting personalization for those wanting specific pieces. None of these locations provide any type of “treats” that specify to the 21 and older crowd. As a home baker (starting off with baby steps) experimenting with flavors and liquor has peeked some interest with potential clients. There are no other locations that they can go to get their favorite cake flavor and have it infused with their favorite liquor.
Business, Product, and Customers: Mission Statement.
According to Pearce and Robinson (2009), the mission of a company is the unique purpose that sets it apart from other companies of its type and identifies the scope of its operations (Chapter 1). .Polka Dottin’ Confections is a home-based bakery in which everything is custom made to order. Along with “normal” confections, 21 and older confections will be provided with a mission statement: “The 21 and over crowd confections, providing the party in one bite.” This division within the