Assignment 1: Crafting and Executing Strategy
BUS 599 – Strategic Management
Strayer University
October 20, 2013

Table of Contents Introduction 3 Mission Statement 3 Vision Statement 4 Key Objectives 5 Conclusion 5 Reference 6

Introduction The business world today is a complex network of companies who have similar goals and objectives in mind, primarily to make money for its owners and shareholders. In order to accomplish this, management is required to use various tools at their disposal, such as a mission statement, a vision statement, and strategies that provide the organization with direction as well as purpose. The aim of this paper is to discuss each of these tools and explain how a company can utilize them to establish a foothold in their perspective markets. For this exercise, the company that will be used will be the fictional company, Ross Technologies, which provides IT services to other businesses. This paper will present a mission statement, a vision statement, and key objectives for the company to follow to help ensure success.
Ross Technologies is a company that offers high level IT services and provides its customers with services ranging from network implementation to developing and executing technical strategies to help them along in their prospective markets. It has been in operations for more than ten years and has a unique organizational culture. The company is traded on the New York Stock Exchange and employees 500 people. Ross Technologies has eight main locations in New York, NY, Miami, FL, Chicago, IL, Los Angeles, CA, Seattle, WA, Dallas, TX, Washington DC, St Louis, MO, with headquarters in Raleigh, NC. Some of their larger clients include Goodyear Tires, Progressive Insurance, Wells Fargo Financial Services and BMW. Ross Technologies also collaborates with Microsoft, Apple Systems, MasterCard, Visa,