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Busi 1800 Marketing Memo

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Submitted By olivia33333
Words 317
Pages 2
Marketing

We sell low and high tech technology products in order to appeal to as much of the market as possible. As stated above, Daze is our currently low tech product. Dot and Dg are currently our high tech product. At year one, Daze is our high tech technology product, because the specifications of Daze are on the higher end of the buying criteria, the price is set at $39. The high price creates high sales, as the demand is high. And also our market share is at 15% which is not bad.

Dot was released in Year 2 and it was a very high tech product. On the other hand, Daze is still in high tech market but not high end product, then we decreased its price to $38. Out strategy is to released Dot a little further from the buying circles and let it to get to our ideal spots in Year 3 perfectly. As we predicted, Dot became a very high tech with a high end product and the price was set at $45. Then we follow the same strategy to release Dg at Year 4 and expect it to be a cutting edge product, coming in along the higher end of the buying criteria in Year 5. And finally, Daze become a high end low tech technology product. The price is set at $45 and due to a miscalculation. We set the price too high because we were thinking to increate our profit and sales by a high price. Our Marketing Strategy so far has been to increate customer awareness by increase promotion budget. This has allowed customer awareness to rise from 55% in Year 1 to 100% in Year 4. To improve our position, we will change a low price for Daze in Year 5 and spend money in promotion and sales to let our product top-of-mind for

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