COMPREHENSIVE EXAM
Business Policy (BUSI 4940)

TEAM #: _________ STUDENT NAME: ________________________________________

STUDENT ID: ________________________________________

INSTRUCTIONS:

o Please read the supplemental material provided by the instructor on the day of the exam, and answer the following questions in the context of the industry and the firm discussed in the supplemental material.

o Answer all questions on the exam. Maximum points for the exam = 200 points (each question is worth 40 points).

o There is no limit to the length of your answers. However, recognize that this is a time-constrained examination, and brevity is critical to complete the exam in the allotted time.

o This exam begins at 6:30 pm and ends at 9:20 pm, at the physical location provided by the instructor.

o At the end of the exam, please remember to hit the submit button. You must complete the submission before 9:20 pm.

GOOD LUCK!
GIVE IT YOUR BEST SHOT!

1. Identify forces prevalent in the environment

a) Conduct a PEST analysis. Identify and describe 2 to 3 of the most influential forces in the broad environment.

b) Conduct a 5-forces analysis. Identify and describe 2-3 of the most influential forces in the competitive (industry) environment.

2. Use your response to questions 1a & 1b above, and the theory taught in class, to answer the following questions:

a) Identify and describe the most significant drivers of change in the industry, and the expected influence they could have on the industry in the next five years. (Note: you MUST reference the results of the PEST and the 5-forces analysis found in your response to the previous question to justify your selection of key drivers of change in the industry):

b) Identify and describe