...General Certificate of Education Advanced Subsidiary Examination June 2012 Sociology SCLY2 Unit 2 Friday 25 May 2012 1.30 pm to 3.30 pm For this paper you must have: an AQA 12-page answer book. Time allowed 2 hours Instructions Use black ink or black ball-point pen. Write the information required on the front of your answer book. The Examining Body for this paper is AQA. The Paper Reference is SCLY2. This paper is divided into two sections. Choose one section and answer all the questions in that section. Do not answer questions from more than one section. Do all rough work in your answer book. Cross through any work you do not want to be marked. Information The marks for questions are shown in brackets. The maximum mark for this paper is 90. Questions carrying 12 marks or more should be answered in continuous prose. In these questions you will be marked on your ability to: – use good English – organise information clearly – use specialist vocabulary where appropriate. G/T80704/Jun12/SCLY2 6/6/6/ SCLY2 2 Choose either Section A or Section B and answer all the questions in that section. Section A: Education with Research Methods You are advised to spend approximately 50 minutes on questions 0 You are advised to spend approximately 30 minutes on question You are advised to spend approximately 40 minutes on questions 0 to 1 0 6 0 4 . 5 . to 0 9 . Total for this section:...
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...Marketing strategies Chapter 7 q KEY TERMS | marketing aims: the broad, general goals of the marketing function within an organisation. marketing objectives: the specific, focused targets of the marketing function within an organisation. marketing strategies: long-term or mediumterm plans, devised at senior management level, and designed to achieve the firm’s marketing objectives. marketing tactics: short-term marketing measures adopted to meet the needs of a short-term threat or opportunity. Understanding marketing objectives This chapter notes how the marketing objectives of a business are derived from the broader corporate objectives. Examples of typical marketing objectives are provided and the internal and external factors that influence them are examined. In showing the process that converts objectives to strategy and tactics, the chapter provides the background to subsequent chapters on marketing strategies and marketing plans. A firm’s marketing aims and objectives are the goals or targets of the marketing function. These must be consistent with the organisation’s corporate aims and objectives: that is, with the goals of the organisation as a whole. In order to achieve their marketing objectives, firms use marketing strategies and tactics. It is therefore possible to place a company’s corporate objectives, marketing objectives, marketing strategies and marketing tactics into a hierarchy, as shown in Figure 7.1. Figure 7.1 A marketing hierarchy Corporate...
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...Centre Number Surname Other Names Candidate Signature Candidate Number For Examiner’s Use Examiner’s Initials Question Mark General Certificate of Education Advanced Subsidiary Examination June 2010 1 2 3 4 5 6 7 8 9 Psychology (Specification A) Unit 2 PSYA2 Biological Psychology, Social Psychology and Individual Differences 9.00 am to 10.30 am Thursday 10 June 2010 You will need no other materials. 10 11 TOTAL Time allowed 1 hour 30 minutes Instructions Use black ink or black ball-point pen. Fill in the boxes at the top of this page. Answer all questions. You must answer the questions in the spaces provided. Do not write outside the box around each page or on blank pages. Do all rough work in this book. Cross through any work you do not want to be marked. If you need extra space for your answer(s), use the lined pages at the end of this book. Write the question number against your answer(s). Information The marks for questions are shown in brackets. The maximum mark for this paper is 72. Question 3 should be answered in continuous prose. You may use the space provided to plan your answer. In Question 3, you will be marked on your ability to: – use good English – organise information clearly – use specialist vocabulary where appropriate. (Jun10psya201) G/T52601 6/6/6/ PSYA2 2 Section A Biological Psychology Answer all questions in the spaces provided. Do not write outside the box Total for this question: 6 marks 1 The following data show...
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...FRANK WOOD’S business accounting TENTH EDITION 1 FRANK WOOD & ALAN SANGSTER Additional student support at www.pearsoned.co.uk/wood FRANK WOOD’S business accounting 1 Visit the Business Accounting, tenth edition Companion Website at www.pearsoned.co.uk/wood to find valuable student learning material including: l l l l l l Learning objectives for each chapter Multiple choice questions to help test your learning Review questions and answers Links to relevant sites on the web Searchable online glossary Flashcards to test your knowledge of key terms and definitions Frank Wood 1926–2000 FRANK WOOD’S business accounting TENTH EDITION 1 FRANK WOOD BSc (Econ), FCA and ALAN SANGSTER BA, MSc, Cert TESOL, CA Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE and Associated Companies throughout the world. Visit us on the World Wide Web at www.pearsoned.co.uk First edition published in 1967 Second edition published under the Longman imprint in 1972 Third edition published in 1979 Fourth edition published in 1984 Fifth edition published in 1989 Sixth edition published in 1993 Seventh edition published in 1996 Eighth edition published under the Financial Times Pitman Publishing imprint in 1999 Ninth edition published in 2002 Tenth edition published 2005 © Frank Wood 1967 © Longman Group UK Limited 1972, 1979, 1984, 1989, 1993 © Pearson Professional Limited 1996 © Financial Times Professional Limited 1999 © Pearson Education Limited...
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