• Analyze the pros and cons of each product in comparison to each other.
When a customer walks in a Starbucks coffee shop the amazing aroma of coffee beans, being brewed creates a smell so wonderful a person can almost taste their favorite coffee or espresso drink, even before they have the drink in their hand. The sound of steaming milk and blenders full of Frapachinoes echoes through the air. The pros of Starbucks coffee grinders are important in the coffee process, starting from the sorting, grading, and roasting followed by the grinding and lastly the brewing, the grinding affects how the final cuppa would taste (Starbucks Corp., 2012). The cons would be different brewing methods, which would mean different types of coffee grinds, and these different grinds require varying length of time to brew. Therefore, before using any coffee grinders, a customer would have to decide on the brew that they would prefer. A shorter brewing time would require a finer grind, when making an espresso. Therefore, conversely the longer brewing time would require a coarser grind. However, a more important point, the flavor and aroma that coffee would lose if it were not freshly grind (Starbucks Corp., 2012). The pros for coffee beans at Starbucks would be the espresso it is not a specific bean or roast level; it is a coffee brewing method. Any bean or roasting level can be used to produce authentic espresso, and different coffee beans have unique flavor profiles lending to different roasting levels, and styles. The cons of Starbucks coffee beans is the espresso preparation method in which, high pressure steam is forced through tightly packed finely ground coffee. Therefore, it works best with darkly roasted beans however, the same coffee beans to prepare drip coffee the risk is getting a bitter brew taste (Starbucks Corp., 2012)
Base line data – different beans and different